About Mark’s Daily Apple

The essence of the Primal Blueprint is this: most of life is really much simpler than modern medicine and science would have you believe. All you need is a basic understanding of how your body works and a simple philosophical roadmap to put yourself on the road to living the healthiest, happiest, longest, and most vibrant life possible.

Welcome to Mark’s Daily Apple, the blog dedicated to everything you need to know about thriving in the modern world with Primal principles.

Mark Sisson launched Mark’s Daily Apple in 2006 to fulfill his personal mission: to empower people to take full responsibility of their own health and maximize their enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness.*

If you’re a longtime Mark’s Daily Apple reader, thank you for your continued support. If you’re new, welcome. We’re serious about drilling down to discover the truth about how food, exercise, sleep, stress management, daily movement, social connection, and more can help us all live more awesome lives, but we try not to take ourselves too seriously. Life is an experiment and a journey, after all, and we’re all here together.

Meet Mark

Hi, folks, Mark Sisson here. I’m a former elite endurance athlete who has made health and fitness my life’s work.

In my teens and twenties, I battered my body with intense training regimens, leaving me with nagging injuries and health problems that deeply affected my quality of life. As a naturally curious and self-reliant person, I undertook years of vigorous research and self-experimentation, testing which foods, types of movement, and lifestyle changes most positively impacted my health and wellness.

That scientific investigation and self-experimentation planted the seed that eventually became the Primal Blueprint—my framework for how to thrive in the modern world. In a nutshell, the Primal Blueprint combines modern science with ancestral wisdom to determine what inputs give all us humans the best chance at health, happiness, and longevity.

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I felt compelled to share what I was learning, so I started the Mark’s Daily Apple blog in 2006 and published The Primal Blueprint book in 2009. At the time, my audacious goal was to change the lives of 10 million people. After seeing how people embraced the Primal Blueprint and the paleo/ancestral health movement at large, I bumped that number to 100 million.

Today, that goal feels less audacious and more achievable. I followed The Primal Blueprint with more books, including The Keto Reset Diet, Two Meals a Day, and most recently, Born to Walk. Each digs deeper into a key tenet of Primal living.

And in 2015, I launched Primal Kitchen with my cofounder Morgan Zanotti and a small but mighty team of passionate individuals, many of whom still work for the company more than a decade later. Primal Kitchen makes the condiments, sauces, collagen products, and cooking staples I wish I’d had when starting down this path. Everything is crafted with real ingredients that you can feel good about, designed to make eating real foods easy and, most of all, delicious.

What started humbly with one product—mayo made with avocado oil—has grown beyond my wildest dreams. It’s been a testament to what I knew all along: people are eager to take their health and wellness into their own hands and to embrace simple, commonsense wisdom in order to live their best lives.

Won’t you join us?

Be a part of the Primal community

One of the best things about starting Mark’s Daily Apple has been the Primal community we built along the way. Please participate in the comments section and share any posts you find interesting. This is the best way to support us!

And stay connected to all things Primal by joining our weekly newsletter and Sunday with Sisson here. (Outside the U.S.? Click here to subscribe.)

* This blog isn’t intended as medical advice, but we hope it will be informative and inspiring as you pursue a healthy, fulfilling life.