Episode 391: Martin Silva: Host Elle Russ chats with Martin Silva, a coach who’s been training and body sculpting since age 13 and today helps people discover their health, fitness, and optimal body composition.
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“It’s absolutely a combination. It takes individual action, but it also takes creating an environment. I hear you on the cookies. For most of my life I couldn’t resist eating sugar. What worked was keeping it out of the house. If it wasn’t there, I couldn’t eat it. Testing my willpower by having it in the house never worked. Changing my environment so that sugar wasn’t easily available is what did the trick.
And that’s what I’m suggesting as the environmental strategy for society at large. Make it more expensive. Make it harder to find. Make it socially unacceptable. It may be that addicted individuals can’t or won’t quit. But there will be fewer new ones to start. We didn’t rely on individual willpower to reduce smoking — and we had 350 years of experience to show that didn’t work — but changing the environment has worked pretty well.”
– The problem is that the people with the (dubious) power to change society from the top down don’t believe in our solutions, Mark E. Field.
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.