Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...Tell Me More
The Sisson Spoof
Here’s what I want to know: why is it that alcohol and cigarettes must carry surgeon general’s health warnings, but obscenely deleterious foods don’t have to?
We’ve looked at the Cheesecake Factory’s one-pound slices of cake and Chili’s 2,700+ calorie onion. And it’s not just restaurants. Consider Pop Tarts and Ben & Jerry’s ice cream. What if, instead of being allowed to (respectively) slap “good source of calcium” and “No hormones” on these products, these sugar slingers had to tell the truth:
Warning: This product contains high levels of sugar, artificial ingredients and refined fat which are known contributors to obesity, diabetes and, oh yeah, death.
Ben & Jerry’s
Warning: The pint you are about to ingest contains two days’ worth of fat and your entire day’s caloric requirements, because, let’s face it, no one eats just one-fourth of this little carton. We might love our cows, but we don’t give a flying fig if you get diabetes, which you probably will if you eat enough of these bad boys.
Of course, I’m sure the Surgeon G. can come up with the appropriately-uninspiring medical terminology.
But seriously, I want to know: why do known contributors to obesity, diabetes and heart disease get to make health claims on their packaging? A bottle of wine would never have “Loaded with antioxidants!” plastered on its label (let’s hope). Cigarettes packs aren’t about to feature “Enhances mood and relieves tension” seals. These products do have benefits (why else do people enjoy them and often get addicted). But they also carry major, life-threatening risks.
How is a pint of ice cream different? How is a rectangular donut different? Just because they’re “food” doesn’t make it any less disingenuous to trumpet meaningless health claims. Humans can become addicted to food just as easily as beer and smokes. If you think the cumulative effect of years of eating junk is any different from the effects of excess alcohol or cigarettes, think again. Far more people die from food addiction than drinking and smoking.
But don’t worry – Pop Tarts provide 9 essential vitamins and minerals.