Warning: This product contains high levels of sugar, artificial ingredients and refined fat which are known contributors to obesity, diabetes and, oh yeah, death.
Ben & Jerry’s
Warning: The pint you are about to ingest contains two days’ worth of fat and your entire day’s caloric requirements, because, let’s face it, no one eats just one-fourth of this little carton. We might love our cows, but we don’t give a flying fig if you get diabetes, which you probably will if you eat enough of these bad boys.
Of course, I’m sure the Surgeon G. can come up with the appropriately-uninspiring medical terminology.
But seriously, I want to know: why do known contributors to obesity, diabetes and heart disease get to make health claims on their packaging? A bottle of wine would never have “Loaded with antioxidants!” plastered on its label (let’s hope). Cigarettes packs aren’t about to feature “Enhances mood and relieves tension” seals. These products do have benefits (why else do people enjoy them and often get addicted). But they also carry major, life-threatening risks.
How is a pint of ice cream different? How is a rectangular donut different? Just because they’re “food” doesn’t make it any less disingenuous to trumpet meaningless health claims. Humans can become addicted to food just as easily as beer and smokes. If you think the cumulative effect of years of eating junk is any different from the effects of excess alcohol or cigarettes, think again. Far more people die from food addiction than drinking and smoking.
But don’t worry – Pop Tarts provide 9 essential vitamins and minerals.
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.