I know, I know – you’re ready for more Primal content, but with the site revamping and the book arriving come a few things I need to get out of the way first. I’ve already mapped out the new features, and I think you guys are well aware of changes, but today I wanted to focus on exactly why pre-ordering The Primal Blueprint makes sense, even for longtime readers of the blog.

If you like MDA, you’ll love the PB.
Think of The Primal Blueprint as encapsulating and building off of everything you love about the Apple. The book is a cohesive, overarching look at the Primal life and how it can be fused with the modern life. Don’t get me wrong – I love writing the blog, but the book gave me the opportunity to gather all the fitness and nutrition concepts I’ve been thinking about for the last couple decades in a single comprehensive volume.

Autographed copy to first 1000 pre-orders.
I’m actually quite proud of my signature, always have been. You can let me know if I have a right to be. Of course, I had to practice before signing the books.

Free shipping and handling for a limited time.
It’s always the shipping and handling that gets you, isn’t it? If you pre-order now, you can avoid that and get the book for flat fee. (Disclaimer: Free shipping to US customers only.)

Be the first on the block to receive it – and get a first edition hardcover copy.
If The Primal Blueprint takes off (and I think it will), you’ll always know that you were on the forefront of the movement. You know how you snicker at the people reading the movie editions of novels or the books with “Oprah’s Book Club” emblazoned on the front? With the first edition of The Primal Blueprint, you’ll be the one laughing your way to health.

It will change your life and give you the kick start you probably need.
You’re ready to lose weight, get fit, and improve your health – this book describes the easiest, quickest way to do it. Everything you need for your new journey toward lasting health is outlined in the book, and the blog will bring up the rear and focus on any loose ends.

Because you’ve enjoyed MDA for years.
It all started here. This blog gave me the freedom to write about what I please, and to hear back from you guys about what you did and didn’t like. It gave you the opportunity to hear about exciting new ideas and new ways to live. I’ve probably learned more from you and your comments than anything else, and the book is the realization of that shared knowledge. If the book is successful, the blog will allow us to engage in a constant back-and-forth, a tweaking and clarifying that will expand upon the book’s content and result in an evolving mutual understanding of human nutrition, fitness, and wellness. Without the blog, I doubt I’d get many pre-orders, and without the book, the blog is incomplete.

If you don’t like it, I’m offering a 100% money back guarantee.
Just give it a real shot – a concerted attempt at following The Primal Blueprint laws – if only for a couple weeks, and you can have your money back if you don’t notice an appreciable improvement in body composition, health, or overall lifestyle. If you really try it, I’m absolutely certain you’ll love it.

Because you want to spread the PB message.
Every book that’s purchased brings us one step closer to expanding the community. In a world where the health and wellness of others has a measurable effect on everyone (rising health care costs, childhood obesity, degenerative diseases), it’s more important than ever to spread the message that optimum health, fitness, and nutrition is actually pretty simple. Maybe then you won’t have to hide your sardines at lunch or get weird looks when you hold the bun.

On that note, pre-ordering three gets you the fourth for free.
What better way to spread the message than to give The Primal Blueprint as gifts to friends and relatives? Sometimes, just giving a book is easier than lugging around a soapbox everywhere you go (although it can be a great workout). Order three books and get the fourth one for free.

Because you’ve waited long enough already!
Early on in the life of MDA, I got a lot of requests for a book. Every week people would ask me when it was releasing. Well, I listened. I spent many long nights writing the best book about the Primal life I could. Now it’s your turn.

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