April 19 2010

Top Ten Reasons to Pre-Order The Primal Blueprint Cookbook

By Mark Sisson
108 Comments

UPDATE: The 72 Hour Pre-Order Offer has expired. If you didn’t make the cut off, don’t fret! Pre-order a copy of The Primal Blueprint Cookbook today and you can still get a free Primal Blueprint Poster and free domestic S&H (international S&H is now $9.95). Grok on!

I’m very excited to announce that in just a few weeks’ time The Primal Blueprint Cookbook will begin shipping! Since the release of The Primal Blueprint last year countless readers have encouraged me to write and publish a cookbook. Not one to disappoint, I teamed up with professional chef Jennifer Meier to put together the definitive Primal recipe book. This perfect companion to The Primal Blueprint includes over 100 all-new (never before seen on MDA), mouth-watering recipes with easy-to-follow instructions and nearly 400 brilliant, full-color, glossy photographs to guide and inspire you to cooking and eating Primally.

To mark this occasion and to thank loyal Mark’s Daily Apple readers I’ve put together a special 72-hour limited-time pre-order offer for you. Continue reading to learn why you should pre-order your copy of The Primal Blueprint Cookbook today!

1. Get 20% off the cover price.

Pre-order The Primal Blueprint Cookbook in the next 72 hours (offer expires at 10 am PST, Thursday, April 22) and you’ll save 6 bucks off the regular retail price.

2. Get a FREE Primal Blueprint Poster ($14.95 value).

Primal Blueprint Poster

Released just a few weeks ago this 24×30 inch PB Poster (click the thumbnail to zoom in) illustrates the core Primal Blueprint fitness, diet and lifestyle behaviors, with sections devoted to the 10 Laws, the Primal Blueprint Fitness Pyramid, Food Pyramid and Carbohydrate Curve.

You can get one for FREE by pre-ordering a copy of The Primal Blueprint Cookbook within the next 72 hours (offer expires at 10 am PST, Thursday, April 22).

3. Autographed copy for first 1000 Pre-orders. (now expired)

In the interest of avoiding carpal tunnel I’m going to have to end the autograph offer. The 20% discount, free poster and free S&H offer will still stand until Thursday, 10 am PST, but if I don’t cut off the autograph offer now I’m going to end up with a frozen hook of a hand.

4. Get FREE Shipping and Handling for a limited time.

Shipping and handling is a pain, isn’t it? If you pre-order now, you can avoid the shipping costs and get the book for a flat fee. (Disclaimer: Free shipping to US customers only. Reduced shipping and handling (only $5.99) for all international orders.)

5. If you like MDA recipes, you’ll love The Primal Blueprint Cookbook.

With years of Primal recipe blog posts behind us we’ve gained some valuable insight into how to create simple meals that taste great and are good for you. We took this experience to the kitchen and then spent innumerable hours designing, testing and distilling the best that Primal Blueprint meals have to offer. With chapters devoted to each of the following categories we’re sure there is something for everyone: Meat, Offal, Fowl, Seafood, Vegetables, Eggs, Primal Substitutes, Marinades, Sauces and Dressings, Desserts, Beverages. The book includes delicious recipes like Roasted Leg of Lamb with Herbs and Garlic, Salmon Chowder with Coconut Milk, Tomatoes Stuffed with Ground Bison and Eggs, and Baked Chocolate Custard to name just a few.

And to be clear, The Primal Blueprint Cookbook is not the same as the Reader-Created Primal Recipe Book. The PB Cookbook is filled with exclusive, never before seen recipes, while the Reader-Created Cookbook will be comprised of recipes featured on MDA and likely won’t be available for at least 6 months.

6. It will change your life and give you the kick start you probably need.

You’re ready to lose weight, get fit, and improve your health, but you don’t know where to begin! This book tells you exactly what to eat and how to prepare it in easy-to-follow instructions and with step-by-step photos. No more guesswork needed. Just flip open the book for Primal-certified breakfast, lunch and dinner recipes.

7. Because you can’t find this anywhere else.

Until now, high-quality, full-color cookbooks written for the growing Primal/paleo communities have been difficult to come by. Where else can you find grain-free, gluten-free, dairy-free, high-fat/low-carb recipes that would make Grok proud? If a cookbook without pasta, bread, rice and beans makes sense to you (and even if it doesn’t!), this book is for you.

8. If you don’t like it, I’m offering a 100% money back guarantee.

Just try the recipes for a month and I’m sure you’ll be hooked. If you don’t notice an appreciable improvement in body composition and health, or don’t find this to be the best Primal/paleo/low-carb cookbook on the market return it and I’ll refund your money. Just one taste of any recipe and I’m absolutely certain you’ll love it.

9. Be the first on the block to receive it.

The Primal Blueprint Cookbook is scheduled to begin shipping in May, and will not be available in stores or online retailers (including Amazon.com) for several months. You can only get it from PrimalNutrition.com. So grab your copy today to avoid the wait, and to get the official early adopter badge. (Disclaimer: The early adopter badge doesn’t really exist. Reference to the early adopter badge was only inserted for the purpose of eliciting a few chuckles. Please don’t email me about not receiving an early adopter badge with your cookbook.)

10. Because you’ve waited long enough already!

Even before the release of The Primal Blueprint last year I was receiving requests for a cookbook. Once I announced my intentions to write one, every week people would ask me when it would be available. Well, it’s nearly here. Jennifer and I spent many long nights writing the best book about Primal food we could. Now it’s all yours.

So pre-order today and get a first edition, hardcover, autographed copy of The Primal Blueprint Cookbook at 20% off the cover price with a FREE Primal Blueprint Poster and FREE shipping and handling. Thanks, everyone, and Grok on!

P.S. Tell your friends about this offer by clicking “ShareThis” below. They’ll thank you for the heads up.

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108 thoughts on “Top Ten Reasons to Pre-Order The Primal Blueprint Cookbook”

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  1. Just placed my order. Can’t wait, as this is the hardest part of the lifestyle (the menu) that we’ve had.

    1. I’ve ordered my book. I can’t wait to get it and get some new ideas for cooking! With winter arriving here in Australia I will want more than salads and I struggle with the cooked meals for ideas. So I look forward to some new hot meals! yummmy

  2. Hi Mark.

    Congrats on the new book!

    Do you have some kinda package deal for both the Primal Blueprint and the cookbook?

    Shipping to Singapore.

    Thanks.

    Adam

      1. I bought the package! I still have you get your original book though i wish it was that and the poster 😉 maybe your main book and a t-shirt next time….

  3. You’d better believe I just pre-ordered mine!! =) You can’t waste time when it comes to improving your health and well-being!
    I’m so excited!

  4. Got mine. I’m really looking forward to this cookbook. We’ve been struggling with primal meals that go beyond “salad and grilled meat”.

  5. Bummer the pricing for books through Primalnutrition.com can’t compete with Amazon.

    Pre-order or wait for cheaper… pre-order or wait for cheaper… hmmm… free poster… autograph… more money… on fence.

    1. Yes, as I mentioned, The Primal Blueprint Cookbook isn’t available on Amazon.com and won’t be for several months. When it is available it will likely be marked down from the $29.99 cover price. By how much is yet to be determined. This 20% mark down is a sure thing… at least for the next 72 hours! 🙂 And yes, obviously, you wouldn’t get the autograph and poster. Whatever you decide I’m sure you’ll enjoy it!

    2. Your talking about $1.76 as per Amazon. Thats pretty close and a much shorter wait and poster.

    3. CJ, also remember that on Amazon, shipping is NOT included in the price. So you’ll have to pay an additional $3.99 S&H, which brings it to over $24.00 anyway.

      Mark is giving you the better deal – by far! So, as far as I am concerned, I’m getting the beef straight from the farm! =) Mark and his team deserve the credit anyway.

      1. CJ, what else would you spend that 2 bucks you saved on anyway? It doesn’t seem like much of a decision to me, I just pre-ordered mine and I’m in the UK (no free shipping..)

  6. Thank you for not only the cookbook, but the autograph, the poster, and the free shipping!

    Note to those of you bemoaning the possible future discount from Amazon: Don’t you think Mark and his staff deserve the $ credit for the cookbook? Bear in mind that royalties from Amazon will be much less rewarding to them than what they receive from selling the book directly.

    1. Thanks for the support, sharonll. Yes, self-publishing a book isn’t cheap! It would be great to recoup some of that expense before all the major booksellers start distributing. Either way I hope the book can help as many people as possible. Grok on!

  7. Just ordered it! Can’t wait to hang the poster up for people to see and to start making some primal dishes. Is it May yet? Hurry!

    David

  8. This is GREAT Mark…I’m so pumped. Just pre-ordered a second ago.

    I agree with the previous post. Mark deserves big credit for this book. It’s going to affect everyone who buys it in a very positive way. Why let a third party collect coin? Because you want to save some moolah? $24 for your health and well beaing….if you can’t pull that off…ehhh.

    And I echo someone else’s comment from above – this is by far the HARDEST part of primal living. Love the salad, though – can’t get enough of it – can’t wait to see what’s in this book!!

    Thanks again,
    Adam K.

  9. point, click, buy, doneski!

    can’t wait to get the fire burn’n.

    BTW Mark, when will grand prize winner for the contest be announced?

  10. Sooooo….. How do I know if I was one of the first 1000 orders? That John HanGrok would be pretty sweet.

    1. You’ll get an autograph, JohnOTD.

      But to everyone else, there’s no telling how quickly we’ll get to 1000. I’d expect if you get your order in within the 72 hour period you’ll have a good chance of getting an autograph. But don’t drag your feet if this matters to you as there is no telling how fast we’ll reach the limit.

  11. Looks like primalnutrition.com is having technical difficulties. I get a BAD REQUEST when I click the pre-order link.

    1. Everything seems operational on our end, Apurva. My only recommendation would be to make sure you are using a recent version of FireFox or Internet Explorer of Google’s Chrome. Safari has a known bug that still hasn’t been resolved. It affects many sites, ours being one of them. This may be the problem.

      1. Ah, I was using Safari. I have ordered the book successfully using firefox.

        I have been intending to add variety to my cooking repertoire for a long while, and this book promises to be the perfect catalyst for that.

        When can we expect to have the book in our hands?

        Thanks,
        Apurva

        1. I see from the other comments that it will be shipped out in mid-may. I can’t wait!

  12. Hi Mark!

    Just wanted to give you a huge THANK YOU for getting this book out sooner than I expected. I’ve been waiting and thought you weren’t going to release it until summer. I was so excited to see the pre order offer! Within one minute of seeing the offer it was ordered!

    You offer an invaluable service here, Mark. Just the information that you give here on the site is worth 24 bucks, much less the book AND the poster! Awesome deal, thanks again and keep up the good work!

  13. Thanks Mark! This is a great offer. I only made it to reason 4 before I clicked over a made a quick order!

  14. Just ordered mine. As soon as it arrives the next Seattle Meet Up will be a PB Cookbook meet up! Thanks Mark!

  15. Ordered my today!!! Very exciting since I just love to cook. Now I just have to wait for the fitness book to come out.

  16. The website doesn’t default to HTTPS for secure online ordering.

    I was able to add the “S” and proceed with checkout.

    There are plenty of code examples online that show how to fix the site so everyone uses the SSL certificate.

    1. My tech team is telling me that the site is 100% secure. Apparently the page where you enter your data doesn’t need to be https… it’s the next page that matters. When you submit your data it is sent over a secure network and this is made clear on the second checkout page (which is https). I hope that makes sense.

      1. Yeah, I noticed the same issue and just stuck the “S” in myself.

      2. There is no way for the user to know this when entering their credit card data from a non-HTTPS page.

        You could lose a few sales from users that don’t see that padlock icon on the page they are entering their data. If I were on your tech team, I’d make sure the entire checkout process was done on the HTTPS. Builds trust. It is also an easy thing to fix.

  17. Brilliant! 😀 Unfortunately I don’t think i’ll be able to pre order untill close to the end of this 72 hour period. Heres hoping the 1000 autographed copies arnt gone! Either way looking foward to trying out these recipes, thanks Mark!

  18. Hooray! And here I thought I’d have to wait until June or July according to Amazon…

    Does the poster ship right now or at the same time as the book? On my order receipt it just showed the book, so I wasn’t sure.

  19. Ordered!

    Does it come with nutritional information, too? (I know I’m asking for a lot there!)

    1. Ah, not this time around. But we’re thinking of doing more cookbooks in the future. If we do we might consider adding nutritional info.

      1. At least put the nutritional info online for us to better enable us to educate ourselves.

  20. Ordered my copy!

    Eventually it’d be great to see an iPad/iPod/iPhone app for this 🙂

  21. Any word on ebook, kindle, epub, pdf, or iBooks? I bought The Primal Blueprint via kindle.

  22. Congrats on getting this out Mark!
    I just ordered my copy – I’ve been looking for primal/paleo cookbooks for when I start med school in August (I refuse to live on pre-packaged and fast foods like many of my classmates will be doing, I’m sure!), so I’m really excited about getting this.

  23. I just ordered my copy – have been anxiously awaiting this…saw it on Amazon last week with shipdate of JULY – hooray for mid may shipping from you. now…i can anxiously await the primal workout dvd….

  24. Hi Mark!

    Kudos for the discount and a pretty sexy looking cookbook. I had a momentary panic whenever the primal nutrition site wouldn’t load for me, but I kept trying and put a preorder through as soon as possible. 🙂

    I didn’t realize, however, that the book won’t ship until mid-May. I might be moving around that time, so in the off chance that I need to have my copy sent to a new address, can I just email you? Or should I call the support number available on the primal nutrition website?

    Thanks a lot! And keep up the fantastic work!

  25. Hi Mark,

    Ordered my copy and really looking forward to it. I love the Primal Blueprint, and this site too. You are doing a fantastic job! Can you tell us more about the reader submitted recipes/cookbook. Are you going to have another cookbook that includes all of the recipes from this site? I hope so, that would save me so much time downloading them all. Grok on!

    Isaac

    1. Yes, that’s the plan. Once we’ve accumulated enough Reader-Submitted recipe blog posts (were doing 1 a week right now) we’ll compile them all into an ebook so it’s easier to read/find/view and give it away for free. That’s probably 6 or more months out.

  26. Just ordered mine and I’m so excited! I’m on day 3 of Primal eating and loving it. I know there will be some initial physical side effects until my body gets used to burning fat, but bring it on! Thank you for this cookbook Mark. It will make the lifestyle day easier 😀

    Have a Grokin’ day everyone!

  27. Just completed my order! This kind of thing re-energizes my resolve for being Primal. Thanks Mark!

  28. Ordered from Canada! Can’t wait for it to arrive. I made the “Mediterranean Pork Tenderloin” last night from MDA and just polished off a chunk of that and a salad for lunch. Delicious!

  29. I just realized (ha) that my birthday is Mid-May… May 11!

    Mark,

    I have a request. Make mine arrive on May 11 🙂

    Ha… you have NO IDEA how awesome that would be!!!

    I put my order in around 1 pm eastern time today!

  30. Questions:

    One of my recipe’s was featured on this site (and I got a wicked cool T-shirt to boot), so I wasn’t sure if I was in a pool of people who received a book gratis. Secondly, my husband and I are moving in three weeks to Cali and have yet to get an address. Any suggestions if I do want to purchase the book, but don’t want it lost in transit between homes?

    1. MDA readers that are featured in the Reader-Created cookbook (you!) will receive a copy of the Reader-Created Cookbook when it comes out in 6 months or more. That is, it isn’t this cookbook that will be given away for participation in the cookbook contest.

      You can place your order and then call the customer service line found on PrimalNutrition.com to change your address whenever you move.

      Grok on!

  31. This looks great, going to order it now! It should pair well with my recently started CrossFit endeavor… Thanks Mark!

  32. mark,

    i’d really like to order the book and even a shirt to go with it, but your site does not have a SSL layer and being the victim of credit card digital theft once, i refuse to do business with anyone that does not encrypt purchase data.

    you really need to fix this. man in the middle attacks are painfully simple and you put all your primal warriors in danger with a website that does not encrypt.

    not trying to be a dick, but you need to get on whoever does your web development and get them to get some security in place.

  33. Wow… i just bought the Primal Blueprint from Amazon.ca. I was waiting for the Primal Cookbook. I was on your site for like 5 seconds saw the cookbook and ran for my CC… I need some inspiration for primal. Also glad to note that it’s cauliflower and not rice on the book jacket.

  34. Pre-ordered! I’m so excited for this book! Not that I’m having any difficulties preparing amazing meals the primal way; just nice to add things to my repertoire 🙂

    Thanks so much for this amazing package. I’m keeping my fingers crossed for an autographed book!

  35. Look forward to it appearing on Amazon UK. My UK/Euro debit card doesn’t play well with US credit card payment systems.

  36. I didn’t get the chance to comment yesterday, but as soon as I saw this post, I placed the order immediately and hope I made the autographed group. This is exciting stuff – congrats on the book!

  37. Already reached a 1000? Man, I so wanted the cookbook with the authograph.
    Mark, any chance you increase the number of authographed books to include all orderes received within that 72-hr window?
    Congrats on the book! Going to pre-order right now.

  38. AAAHHH! Left my credit card safely in my freezer at home and have to wait until later to buy! I hope they’re not all gone!

  39. When exactly in May does this ship out? I am moving out mid-may and want to make sure I receive the book when I pre-order!

  40. I just finished the original book and look forward to the cookbook. However my new policy is to only order eBooks; I got The Primal Blueprint on Kindle. Hopefully this will be a Kindle version as well?

  41. Done! I was pleasently suprised the other day while walking through Barnes and Noble to see the P.B. displayed prominetly on a table of new “diet” books. I took some time to look at the other books and sad to say most of them were advocating l-f/vegan/raw ect. I hope people go for yours Mark!

  42. Shoot – did I miss out on the autographed copy? I ordered at about 8pm Eastern last night!

  43. Just ordered the cookbook..I have been adapting to this plan for over a month..my goal was to loose 8 pounds..have lost 7..feel great..This has become a way of life..

  44. Good stuff! Glad I managed to slide in under the wire, so to speak. Mildly bummed not to be getting your autograph, Mark, but I definitely don’t want you getting carpal tunnel syndrome, so I’ll manage to survive… 😉 Thanks for putting this together, I’m looking forward to it! Grok on!

  45. My shipping address and billing address are not the same. I do not see a way to order in this case. Is there?

  46. Mark, I want to order the book but your server is not offering a secure connection over the internet hence everyone’s credit card info is not encrypted. Anybody between your buyers and your server can easily obtain the buyers’ credit card info with a common (easy to get for free on the internet) network sniffer. As a person who works in the network security arena, I can assure you that this is a very bad practice. Do you have an alternate way of ordering?

    Again, I highly, highly recommend that you set up a secure server asap.

    1. I see that paranoid internet users such as myself can phone in their order

      1. the first time i went to order i didnt get a cert but the second time i did. id just clear your cash and reload.

  47. Just ordered the book and can’t wait to get it. Already eating pretty primal so this can take things to the next level. Thanks for your pioneering leadership Mark. Keep going!

  48. eating right is one of those things in life that we can control. When there is something we can do to live better, healthier lives, it’s our duty to do them. Otherwise we are not taking full advantage of our actions for our own betterment.