You know, I never expected to garner such acclaim, so I was completely taken aback by the deluge of press releases and coverage announcing my award that popped up on my feed. Those scoundrels didn’t even warn me I was about to win such an esteemed award. They just dropped it on me. Heck, they’re lucky I didn’t drop dead from a heart attack from the shock given all that atherosclerotic plaque that’s no doubt welling up inside!
This also tells me that we’re getting work done without the support of the experts. Heck, we’re getting things done despite rancor from some of the experts. Yeah, we may not be carried by Whole Foods in the check out section and vegetarian is still synonymous with healthy for most people, but things are changing. I can tell because I have to hit the farmers’ market an hour earlier than I used to if I want to stock up on pastured beef liver and soup bones, and because the success stories keep coming in week after week. I can tell because with nothing but the support of the Primal community and virtually no other publicity we’re atop the Amazon Low-Carb top seller list and listed with giants like Ramsay in this recent award. I can tell because blog traffic grows each month and because major media outlets are finally reporting on things we’ve been saying for years. Bottom line: if Primal/paleo is on their expansive radar, I take it as a good sign.
As they say, “there’s no such thing as bad publicity.” For every borderline vegetarian who reads the press release and mentally crosses me off their to-read list, several others will see me aligned with the likes of the Barefoot Contessa (who, you know, makes the most delectable delicious foods and I do like watching that show of hers) and Gordon Ramsay (who’s got the tough exterior going but it’s just a cover for his gooey baked brie center), and before you know it they’re checking out the PB cookbook, buying it, making some recipes, losing some weight, and getting interested in the rest of this stuff. They end up with all the back episodes of Robb’s podcast on their iPod, a Google reader feed full of Primal blogs, a triple-digit reputation on Paleohacks, and the tendency to annoy their friends with anti-grain talk. Even if just one ailing citizen gets exposed to the Primal Blueprintthanks to the PRCM singling out the PB cookbook, I’m happy, because that’s another person with a better chance to take control of their health and turn their life around.
There are numerous fun quotes from the press coverage. I’ll leave you with one of my favorites from NY Daily News: “Finally there’s a cookbook that, according to the doctors, ‘sets back evidence-based nutrition nearly 2 million years.’ It’s called ‘The Primal Blueprint’ cookbook and includes ‘an entire section of cholesterol-laden recipes for offal – entrails and internal organs.'” Indeed.
About the Author
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.