Happy 2016, everybody! I hope each of you had a spectacular holiday season, chock full of laughter, community, and a few primal treats to drum up happy stomachs and warm comradery. Now, with January 1st just behind us, it’s time to make the changes and commitments we all need to set the foundation for an exceptionally joyful 2016. With a new year comes new goals, which is why our team is ready to announce our favorite, much anticipated goal achieving event of the season: The Primal Blueprint 21-Day Challenge! This year’s challenge will run from Jan 11th-31st, and we have quite the lineup of contests, prizes, and all around fun activities planned for everyone who wants to participate.
Starting next week, you’ll be able to jump start your new year’s goals with thousands of other primal folks looking to do the same—all in the service of becoming your healthiest self, with the least amount of pain and sacrifice possible. With over 13,000 official participants—and surely tens of thousands more unofficial participants—last year’s challenge was a whopping success. And I look forward to seeing that number rise even higher this year. Are you up for the challenge? Check out some of the fun (and exciting) details for what we have planned over the next several weeks.
1. Get the App
To enrich your experience, we’ve teamed up with Vimify once again to create a Primal Blueprint 21-Day Transformation Challenge  accessible from your desktop computer or iOS-compatible device (iPhone or iPad).
First things first: get the Vimify app and join the 21-Day Challenge. Seriously, go download the app—either to your computer or iPhone/iPad—and sign up right now . It’s free, it takes just a couple minutes, and it will enrich your experience in the weeks to come. (Note: When signing up, make sure you’ve entered your email address correctly and that your password is at least 8 characters long.)
From there, you’ll have a series of Prep Tasks to complete before the Challenge starts on January 11, including:
- Purge your pantry of all non-Primal foods and restock it with Primal fare. Doing this now allows you to jump headfirst into the Challenge when it begins.
- Do a Primal Essential Movement assessment. Determine your level of physical fitness so you know what you’re working with and can plan fitness goals accordingly.
- Invite friends to join you in the Challenge. The strength of this app lies in the community you build, the accountability it promotes, and the healthy competition it provides. You need people to get those benefits.
You can also review the Primal Blueprint Guides to the aspects of Primal living that are especially important to success this Challenge, like the 10 Laws, Shopping Guide, Primal Essential Meals, and the Carb Curve.
After that, it’s a waiting game. Once the Challenge begins, the daily tasks will be linked to the daily challenges, contests, and content posted right here on Mark’s Daily Apple.
Important note: If you want to participate in the app challenge you have to sign up by January 11. There is no joining mid-Challenge. The app challenge is available all year on a regular, revolving basis, but for this month only, the entry fee has been waived. Long story short, get in soon !
2. Choose One of the Three 21-Day Transformation Packages
The app is free for everyone. The Challenge is free for everyone. But for those that want to get the most out of the Challenge or could use a little extra guidance, there are three product packages to assist you:
For the Digital Package , you’ll get immediate access to digital versions of the 21-Day Total Body Transformation (the official book of the Challenge), plus an audiobook of the 21-Day Total Body Transformation as well. You’ll also get digital versions of Primal Blueprint Quick & Easy Meals, the Primal Blueprint Poster (a graphic guide to the lifestyle), the Primal Blueprint Shopping List (a complete list of all Primal-approved foods), and an in-depth 90-minute video of me covering all the major elements of the Primal Blueprint lifestyle. You’ll also receive daily email encouragement for the duration of the Challenge, plus access to the app.
The Fuel Package  includes all of the above, plus physical versions of the book, the cookbook, the poster, and the shopping list shipped directly to your door. PLUS you’ll receive a bag of Primal Fuel, a Primal Fuel recipe book, and a Primal Fuel blender bottle from which to guzzle all your delicious Fuel creations. It’s the best value of all.
The Essentials Package  has everything from the Fuel Package PLUS bottles of Primal Omegas (my high-quality omega-3 fish oil), Primal Calm (my herbal stress-fighting blend), and Vitamin D (because sun is scarce this time of year).
If you have been wondering how the supplements fit into the lifestyle, this is the perfect opportunity to give them a try and see how they work for you . Order today to ensure your package arrives by the time the Challenge begins on the 12th.
Note: The app and the products aren’t necessary to participate in the Mark’s Daily Apple 21-Day Challenge (everyone’s welcome!), but they’ll definitely make your life easier and give you a better shot at success.
3. Get Started on the 2016 Primal Blueprint Recipe Video Contest
Per annual tradition, once again it’s time to make some delicious Primal dishes.
US Wellness  has long been a favorite meat spot for MDA readers. A few years ago they donated pemmican  and the popular 5 gallon bucket of fat . The last several years they’ve gone whole hog. And by hog, I mean cow. And they’re doing it again this year. US Wellness has generously offered up a cow to the winners of this contest.
For those of you with raised eyebrow, they won’t actually be delivering a mooing, cud chewing, udder dangling live cow to your doorstep. But you will receive the delicious meat that once was that cow. And I’m not just talking about a bucket of chuck. The winners will receive sirloin, brisket, short ribs, back ribs, rib-eye steaks, T-bone steaks, NY strip steaks, Delmonico steaks, filets, bottom round roasts, center cut roasts, chuck, tongue, liver, heart, kidney, beef tallow, marrow bones, beef stock, and an oxtail. Heart and tongue not your thing? No worries. This year’s winners will get to choose exactly what they want as they’ll be receiving $1500 worth of US Wellness gift certificates they can use to order hundreds of pounds of their preferred bovine cuts – all grass fed, grass finished. Check out this Grass Fed Goodness video  where you can watch your prize/meal grazing around in sweet Missouri pastures.
But winning won’t be easy. It’ll take work. And Primal food…
Create and upload a 15 second Primal recipe video to Instagram. Have you mastered the omelet? Are you an organ meat fiend? Maybe your salad is so mean, it can win a chili cookoff. If so, let the world in on your secrets. Grab your smartphone, and show us how to make something Primal. In previous years , we’ve asked you to upload and record your Primal recipes to YouTube, but this year, we’re adding a new twist! Creativity is key, because Instagram videos are limited to 15 seconds. Just make sure your video relates in some way to the Primal Blueprint eating plan . Show the world (how to prepare) your best Primal dish and you could be the winner of a whole bunch of meat. For ideas on what you can do, check out these clever 15 second chefs:
The Contest Details:
Upload your video to Instagram with the title of your recipe, list of ingredients and instructions, followed by #15SecPrimal. Then finally, tag @MarksDailyApple  in your post.
The Deadline: Sunday, January 24, midnight PST.
Who is Eligible:
This one is global, but keep in mind that the US Wellness gift certificates are not available to residents outside the U.S. In the event of a non-U.S. team winning, a prize of equal value will be given as substitute.
How A Winner Will Be Decided:
Select video submissions will be reviewed and posted toward the end of the Challenge. The Worker Bees and I will choose a list of finalists to be voted on by readers.
- MDA reserves the right to publish any videos submitted.
- We ask that any videos submitted to this contest remain live on Instagram after the challenge for future visitors to Mark’s Daily Apple to enjoy.
4. Tell Your Friends
As I said earlier, the more people we have participating, the more accountability we’ll all have and the better your individual results will be.
I’m really excited about this year’s 21-Day Challenge, and I hope you are, too. See you all on January 11!
Prefer listening to reading? Get an audio recording of this blog post, and subscribe to the Primal Blueprint Podcast on iTunes for instant access to all past, present and future episodes here .