The 2017 Primal Blueprint 21-Day Challenge Begins Next Week! (and Here’s How to Prepare)


Happy 2017, everybody! I hope each of you had a spectacular holiday season and are ready to take on the new year. Now that the celebrations are behind us, it’s time to begin thinking about our vision for 2017—to choose the commitments that will offer us more of the life and vitality we want to enjoy for our own sakes and for our loved ones. With a new year comes new goals, which is why our team is ready to announce our favorite, much anticipated goal-achieving event of the season: The Primal Blueprint 21-Day Challenge! This year’s challenge will run from Jan 9th-29th, and we have quite the lineup of contests, prizes, and all around fun activities planned for everyone who wants to participate. Whether you’re new to Mark’s Daily Apple, you’ve been incorporating but not quite committing to Primal principles for a while now, or you’re an old timer who is ready for a new layer for Primal living, I hope you’ll join us.

Starting next week, you’ll be able to jump start your new year’s goals with thousands of other primal folks looking to do the same—all in the service of becoming your healthiest self, with the least amount of pain and sacrifice possible. With over 13,000 official participants—and surely tens of thousands more unofficial participants—last year’s challenge was a whopping success. And I look forward to seeing that number rise even higher this year. Are you up for the challenge? Check out some of the fun (and exciting) details for what we have planned over the next several weeks.

1. Get the App

21day-appTo enrich your experience, we’ve teamed up with Vimify once again to create a Primal Blueprint 21-Day Transformation Challenge accessible from your desktop computer or iOS-compatible device (iPhone or iPad).

First things first: get the Vimify app and join the 21-Day Challenge. Seriously, go download the app—either to your computer or iPhone/iPad—and sign up right now. It’s free, it takes just a couple minutes, and it will enrich your experience in the weeks to come. (Note: When signing up, make sure you’ve entered your email address correctly and that your password is at least 8 characters long.)

From there, you’ll have a series of Prep Tasks to complete before the Challenge starts on January 9, including:

  • Purge your pantry of all non-Primal foods and restock it with Primal fare. Doing this now allows you to jump headfirst into the Challenge when it begins.
  • Do a Primal Essential Movement assessment. Determine your level of physical fitness so you know what you’re working with and can plan fitness goals accordingly.
  • Invite friends to join you in the Challenge. The strength of this app lies in the community you build, the accountability it promotes, and the healthy competition it provides. You need people to get those benefits.

You can also review the Primal Blueprint Guides to the aspects of Primal living that are especially important to success this Challenge, like the 10 Laws, Shopping Guide, Primal Essential Meals, and the Carb Curve.

After that, it’s a waiting game. Once the Challenge begins, the daily tasks will be linked to the daily challenges, contests, and content posted right here on Mark’s Daily Apple.

Important note: If you want to participate in the app challenge you have to sign up by January 9. There is no joining mid-Challenge. The app challenge is available all year on a regular, revolving basis, but for this month only, the entry fee has been waived. Long story short, get in soon!

2. Choose One of the Three 21-Day Transformation Packages

21-Day-DigiPackageThe app is free for everyone. The Challenge is free for everyone. But for those who want to get the most out of the Challenge or could use a little extra guidance, there are three product packages to assist you:

For the Digital Package, you’ll get immediate access to digital versions of the 21-Day Total Body Transformation (the official book of the Challenge), plus an audiobook of the 21-Day Total Body Transformation as well. You’ll also get digital versions of Primal Blueprint Quick & Easy Meals, the Primal Blueprint Poster (a graphic guide to the lifestyle), the Primal Blueprint Shopping List (a complete list of all Primal-approved foods), and an in-depth 90-minute video of me covering all the major elements of the Primal Blueprint lifestyle. You’ll also receive daily email encouragement for the duration of the Challenge, plus access to the app.

The Fuel Package includes all of the above, plus physical versions of the book, the cookbook, the poster, and the shopping list shipped directly to your door. PLUS you’ll receive a bag of Primal Fuel, a Primal Fuel recipe book, and a Primal Fuel blender bottle from which to guzzle all your delicious Fuel creations. It’s the best value of all.

The Essentials Package has everything from the Fuel Package PLUS bottles of Primal Omegas (my high-quality omega-3 fish oil), Primal Calm (my herbal stress-fighting blend), and Vitamin D (because sun is scarce this time of year).

If you’ve been wondering how the supplements fit into the lifestyle, this is the perfect opportunity to give them a try and see how they work for you. Order today to ensure your package arrives by the time the Challenge begins on the 9th.

Note: The app and the products aren’t necessary to participate in the Mark’s Daily Apple 21-Day Challenge (everyone’s welcome!), but they’ll definitely make your life easier and give you a better shot at success.

3. Get Started on the 2017 Primal Blueprint Recipe Video Contest

cowPer annual tradition, once again it’s time to make some delicious Primal dishes.

The Prize:

US Wellness has long been a favorite meat spot for MDA readers. A few years ago they donated pemmican and the popular 5 gallon bucket of fat. The last several years they’ve gone whole hog. And by hog, I mean cow. And they’re doing it again this year. US Wellness has generously offered up a cow to the winners of this contest.

And I’m not just talking about a bucket of chuck. The winners will receive sirloin, brisket, short ribs, back ribs, rib-eye steaks, T-bone steaks, NY strip steaks, Delmonico steaks, filets, bottom round roasts, center cut roasts, chuck, tongue, liver, heart, kidney, beef tallow, marrow bones, beef stock, and an oxtail. Heart and tongue not your thing? No worries. This year’s winners will get to choose exactly what they want as they’ll be receiving $1500 worth of US Wellness gift certificates they can use to order hundreds of pounds of their preferred bovine cuts – all grass fed, grass finished. Check out this Grass Fed Goodness video where you can watch your prize/meal grazing around in sweet Missouri pastures.

But winning won’t be easy. It’ll take work. And Primal food…

The Contest:

Create and upload a 15 second to 1 minute long Primal recipe video to Instagram. Have you mastered the omelet? Are you an organ meat fiend? Maybe your salad is so mean, it can win a chili cookoff. If so, let the world in on your secrets. Grab your smartphone, and show us how to make something Primal. In previous years, we’ve asked you to upload and record your Primal recipes to YouTube, but this was such a hit last year, we’re doing it again! Creativity is key, because Instagram videos are limited to 1 minute. Just make sure your video relates in some way to the Primal Blueprint eating plan. Show the world (how to prepare) your best Primal dish and you could be the winner of a whole bunch of meat. For ideas on what you can do, check out these clever Instagram chefs:

Italian Meatballs

A video posted by Leslie Klenke ???? Paleo Girl (@leslieklenke) on


Grilled Dry-Aged Ribeye

A video posted by @barnappetit on

The Contest Details:

Follow the following Instagram accounts: MarksDailyApple, PrimalKitchenFoods, ThePrimalBlueprint, and PrimalPublish.

Upload your video to Instagram with the title of your recipe, list of ingredients and instructions, followed by #1MinPrimal. Then finally, tag @MarksDailyApple in your post.

*Note: If your Instagram account is listed as private, your video will not show up in the public feed. For a workaround, shoot MarksDailyApple a direct message on Instagram and we’ll follow your account.

The Deadline: Sunday, January 22, midnight PST.

Who is Eligible:

This one is global, but keep in mind that the US Wellness gift certificates are not available to residents outside the U.S. In the event of a non-U.S. team winning, a prize of equal value will be given as substitute.

How A Winner Will Be Decided:

Select video submissions will be reviewed and posted toward the end of the Challenge. The Worker Bees and I will choose a list of finalists to be voted on by readers.

Fine Print:

  • MDA reserves the right to publish any videos submitted.
  • We ask that any videos submitted to this contest remain live on Instagram after the challenge for future visitors to Mark’s Daily Apple to enjoy.

4. Tell Your Friends

As I said earlier, the more people we have participating, the more accountability we’ll all have and the better your individual results will be.

I’m really excited about this year’s 21-Day Challenge, and I hope you are, too. See you all on January 9! 




About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

If you'd like to add an avatar to all of your comments click here!