Primal Health Coach Institute is 7 years old, and it’s grown up faster than either one of my kids did. We’ve evolved the curriculum, added more tools and resources, and launched several new courses for aspiring and current coaches and health professionals. I’m dedicating today’s blog post to PHCI’s latest development because it’s transforming my mission in the very best way. With the joint efforts of Mark’s Daily Apple and our global community of Primal Health Coaches, we’re not too far from reaching my goal of helping 10 million people take control of their health. And given all the success that the broader primal movement has had over the last two decades, perhaps we should, yet again, add another zero to the goal. I think Primal Health Coach Institute’s newest training programs focused on fitness will get us there. You’re probably familiar with our flagship health coaching program. It’s a comprehensive certification program that’s equal parts health and wellness education, coaching skills training, and business development. We’ve certified thousands of Primal Health Coaches, and they’re making an impact in 75 countries around the world. And now, we’re going to do the same with fitness coaches. Because, after several years of development, we’re ready to unveil the Primal Fitness Coach Certification Program. What Is Primal Fitness? Before I get into course specifics, I think it’s important to clarify what we mean by primal fitness, and what makes it different from other fitness philosophies. Throughout my years as a professional athlete and coach to athletes, I’ve seen a common theme and talked about it often—the tendency to push ourselves and each other so far beyond our limits that we chase fitness gains away and invite injury, burnout, and illness. For people just looking to get fitter, it’s difficult to find a balanced approach to exercise that can be sustained for a lifetime. Moving more becomes stressful when it should be fun, and it’s difficult to get fitness gains to stick. That’s where primal fitness reshapes the traditional model. It’s a back-to-the-basics fitness philosophy that takes a playful approach to movement and focuses on functional fitness fully integrated with healthy living. If you’re a regular reader, you’re likely already up to speed with the 10 Primal Blueprint Laws and know I’m a proponent of moving frequently at a comfortable pace, sprinting once in a while, lifting heavy things, and playing. Maybe you’ve watched our videos demonstrating the correct way to do Primal Essential Movements. But that’s just the tip of the iceberg. Over the past two years, I’ve worked closely with PHCI staff and instructors, as well as other experts with decades of experience as personal trainers and fitness educators, to round out primal fitness so that it now addresses all areas of movement, exercise, and fitness in a holistic manner. It’s the culmination of my life experience in this area, and it includes everything I know about fitness and exercise. I also want to give a shout-out to Brad Kearns, who was … Continue reading “Introducing the Primal Fitness Coach Certification Program”
This is the time of year where we audit what we can change, improve, and do away with in our lives.
What goals can we crush this year?
If there was a phrase that could be done away with it, this would be it for me: “CRUSH YOUR GOALS.” It sounds exhausting, and a little angry.