Where I’m from, snow showers aren’t unheard of over graduation weekends. To this day, I hold to the traditional “Memorial Day to Labor Day” timeline—and, well, here we are finally (or almost anyway). I love summer, which may explain why I fled to Southern California decades ago and just recently migrated to Miami, where life is just as awesome. But even in these warm locales, I still get excited for the summer months themselves. There’s a more casual, maybe even improvisational rhythm, a deeper focus on relaxation, more intention toward fun.
As we head into Memorial Day weekend, today I thought I’d offer up a look at what’s coming to MDA this summer. Because I aim to make it a good one.
Right out of the gate, we’ll be kicking off the season with a staff-led 21-Day Challenge, beginning Monday, June 11th.(Mark your calendars….) Yup, the Bees will be at the helm, sharing their favorite Primal recipes and fitness routines, taking over Instagram, and highlighting their recommendations for active vacations across the globe.
Of course, we’ll have contests—in traditional MDA style. Along with comment giveaways, we’ll be asking you, our community, to submit some of your best Primal work, for our grand prizes. I won’t let the cat out of the bag, but let’s just say for a couple of these you’ll be eating well for a year—and fighting the kids to enjoy the fun. Having seen what the Bees are ready to give away, I want some of these myself now….
We’ll be doubling up with twice the information and resources each day of the Challenge to guide and motivate your 21-Day commitment, however you choose to structure it. We’ll also be serving up Challenge resources on our Vimify app—and, for the utmost in support and instruction, offering a TOTAL reboot of our 21-Day Online Program, now the 21-Day Primal Reset. I’ll have more on that the first week of June, but I’m excited for what this fully expanded, multimedia program will mean for anyone who wants to do the 21-Day Challenge—or get extra support in the powerful initial phase of a Keto Reset.
But that’s not all…. I’ll be announcing several brand-spanking-new Primal Kitchen® products that go hand-in-hand with summer eating and entertaining. (Can you take a guess?) And look for a new Primal cookbook as well next month…this time with inspiration from a different continent.
Beyond the June festivities, we’ll be talking camping food, women’s health, omegas, tea, and grilling recipes to name just a few topics. I’ll also be introducing you to my new digs in Miami, and I’ll share videos on some of the latest strategies I’ve learned and am living—brand new looks at my “day in the life” of Primal food, fitness and sleep.
So, that’s a quick rundown—with much, much more to come. Do you have ideas you’d like to see on MDA this summer? Shoot me line on the comment board, and thanks for reading, everybody. Let’s make this the best summer yet.
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.