If you follow Mark’s Daily Apple even semi-regularly, you’ve definitely heard me use the adage, “Invest in yourself.” Why do I use it so much? For starters, it applies to a massive variety of topics that we cover here at Mark’s Daily Apple. Whether it’s losing weight, gaining lean muscle mass, making more time for play, finding your path, or creating a benefit to others, it all starts with putting the work in where you have the most control: you. So I have a big announcement and opportunity to talk about. Just follow along with me for a bit.
Big accomplishments don’t come into the world through sheer luck and happenstance. There are well-trained, well-adapted and, maybe most importantly, well-learned individuals out there who put in the time and effort it takes to start something great. And those individuals don’t just pop out of the womb with all the skills and resources it takes to make greatness happen.
Sure, Einstein and Mozart had a leg up on the competition because nature endowed them with some innate advantages over the rest of us (although I have a deep appreciation for music and a knack for crunching numbers when it counts, I’m not exactly primed for composing the next great symphony or solving the mystery of dark matter.) And that’s okay. Because here’s the secret to self-determination:
It’s the resources we take advantage of during our lifetime that make all the difference in the paths we take and the kinds of lives we lead.
If Mozart never had an instrument to play or a teacher with music theory to guide him, the world would be a little less, well, beautiful to listen to. And if Einstein didn’t take advantage of the intellectual giants before him by investing his time in formal education, he’d never make the contributions that he did. And we’d still be scratching our heads over the fabric of space-time (granted many of us in the lay population still do).
The point is this: greatness comes at a price. Whether it’s time, effort, or money, getting good at something and transforming the world takes an investment in yourself. It took me decades to figure out what it was that I wanted to do. But I always set goals and took whatever measures I saw necessary to achieve them. And whenever I took a shortcut, you better believe I felt it. So the trick to leveraging your own innate skills—your own path to living for your passion—is seeking out the resources that give you that golden key to realizing them. When people ask what’s the most common characteristic of all those kinds of resources, I’d say it’s one thing: education.
An informed person is a capable person. The more you know, the better you can navigate around and over life’s obstacles to what makes you fulfilled, happy and successful (in whatever way you measure success). That’s what inspired me to start Mark’s Daily Apple in the first place: to level the playing field with Conventional Wisdom by educating as many people as possible about all the things that I learned to be true in my research and experience. I knew that knowledge was power, and by sharing my knowledge, I could empower millions of people to take control of their lives for the better.
And here’s the thing. Once a few people catch on to something novel that bares out positive results in common experience, it spreads. Generally, this seems like a good thing. And why not? More people will know more and get to reap the benefits of that knowledge. But one particular problem can crop up as a result. Sometimes, when new knowledge spreads, the conversation becomes so large that there can be a lot of miscommunication—like a giant game of telephone. We’ve all seen this, from sensationalist headlines about doom and gloom, to the junk science headlines you’re bombarded with on a daily basis.
What’s needed in these situations is an authority—an expert. Somebody who can filter fact from fiction with precision. In an age of growing information, the need for experts has never been bigger. Being a jack-of-all-trades is necessary in one sense (there’s an advantage to being proficient in a variety of things), but the value of someone with a specialty, or series of core specialties, is invaluable in another.
And that’s why I made it my mission several years ago to create a program that would provide a way for more people to become experts in all the things I’ve learned over the years. No one person can possibly field all the questions and needs that are floating around the primal health sphere. I, like everyone else, can’t be omnipresent to do it. So I wanted to create an extensive, unparalleled program that could stand as THE authority in primal living—one that gives the opportunity for others to go forth and prosper with complete confidence in their expertise on the subject. And that’s what I did: I created The Primal Blueprint Expert Certification.
I know you’ve probably heard about the program by now. But the reviews me and my team have received from students and graduates have been nothing short of amazing—and a complete affirmation of why we worked so hard over the last several years. Given the program’s growth, from a few humble participants to hundreds of enthusiasts all over the world from every walk of primal life—including doctors, nurses, health coaches, entrepreneurs, students, stay at home moms, and more—I wanted to celebrate by doing something that I’ve never done:
I’m announcing the opportunity for three passionate and deserving individuals to receive a FULL SCHOLARSHIP to the program.
Other educational programs typically offer limited, selective opportunities to honor passionate, driven, eager-to-learn individuals with a chance to join their ranks by offering a subsidy. Additionally, not everyone has the means to afford higher education. So I thought it was time to do the same.
Do you want to join the program? Write up a 250 word or less essay on how you think The Primal Blueprint Expert Certification would change your life and why you are deserving of a scholarship. Submit it by August 25th by using this form. We’ll look over all the submissions and reach out to our picks to grant them their full scholarship access to the program.
And even if you don’t get the scholarship, we’ve made it easier than ever to join, with only $1 down and $89 a month for 12 months.
So now’s the time. I know our program, both from my own experience and the feedback I’ve consistently received from graduates, offers that next level of education and expertise that has the ability to change lives. It’s been humbling to know that we’ve made such a huge impact so far—and there’s still so much farther we will continue to go. So take a leap, and invest in yourself; whether by changing habits, learning a new skill, taking up a new hobby, or, like in the case of The Primal Blueprint Expert Certification, taking your education to the next level.
That’s all for now!
Prefer listening to reading? Get an audio recording of this blog post, and subscribe to the Primal Blueprint Podcast on iTunes for instant access to all past, present and future episodes here.