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Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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August 23 2007

Scented Bus Stops

By Sara

Advertisers have been getting smart by appealing to consumers’ multiple senses.

To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting San Franciscans! 😉

And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select)

Further Reading:

What Does 4,000 Calories a Day Look Like?

The Most Bizarre Pizza Ever

How to Eat More Chocolate and Drink More Wine Every Day

Subscribe to Mark’s Daily Apple feeds

TAGS:  Hype

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5 thoughts on “Scented Bus Stops”

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  1. My vote, is as follows…
    I don’t want to make a big production out of this but… here it is.
    Blueberry all day!!!
    I put it to you Greg!

  2. Just a reminder though, whatever scent you spray on a bus stop, it will also be mixed with the scent of urine. Or at least from my experience with bus stops in Philadelphia. And Cincinatti. And San Diego. And Anapolis.