Primal Reflection Point: Marketing Versus Meaning In Human Love

Inline_Live-Awesome-645x445-03“Maybe a Primal lens (at least in the anthropological sense) doesn’t make for the most sentimental post about romantic love. But there’s plenty of authentic awe, and maybe some thought-provoking sense, to be had….

[It]’s more than the emotional narcotic that makes us forget about everything else (in a wonderful and sometimes disorienting way). It’s more than the affirmation of conforming to social norms or the sensible sharing of household duties. Rudimentary desire and dispassionate reason might bring people together, but seldom do either (or both together) offer enough to make a long-term partnership enjoyable. Those might seem to be the ultimate primal motivations, and they certainly had their part, but I’m guessing there was more to Grok’s humanity than those.

As the neuroscience suggests, romantic relationships aren’t just about immediate gratification, but about the construction of memory. Our chosen mates become hormonally and cognitively imprinted in us in ways few other kinds of relationships do. It’s why we can recall the small details of our partners from early courtship (even those we haven’t seen in decades). It’s why when we lose the one we’ve loved our entire lifetime, the most mundane reminders of their presence and routines (e.g. finding their glasses years later in the back of nightstand or catching the scent of their cologne) can send us into simultaneous euphoria and grief.

This is the dimension that Primal logic may not fully explain but human experience teaches. It’s why there’s no manual you can study that comes close to encompassing a life fully lived and how—no matter the cleverness of holiday marketing—the most romantic stories are those you’ll never find in a store.”

Thanks for stopping by today, everybody. Share your own thoughts below, and for more on this topic, read the rest of the past post here.

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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2 thoughts on “Primal Reflection Point: Marketing Versus Meaning In Human Love”

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  1. In the evolutionary environment, men and women had no choice but to trust each other with their lives and their children’s lives.

    Dad’s gone three days on a hunt, will he come back or will the family go hungry?

    Of course he comes back. Of course he brings meat.

    Mom’s at home with the kids, can she care for and protect them by herself?

    Of course the mothers help each other out. Of course the predators, animal and human, keep their distance.

    Real risk, real reward, real trust: romantic satisfaction.

    These days: will dad put his socks in the laundry? Will mom order salad with the pizza?

    Minimal risk, minimal reward, minimal trust: romantic dissatisfaction.

    We look for meaningful ways to raise the stakes.

    We start by going outdoors…