Good morning, everyone. I’ve got a Weekly Link Love coming up, but first I wanted to share some news with you. 

So, it’s a big day. One of the biggest in my life.

Twelve years ago I set out on a mission to change lives with the beginning of the Mark’s Daily Apple blog. The ancestral health movement was at its very beginnings then, and the push for more natural and organic food choices was still small compared to the conventional offerings and messaging out there. Time went on, and that vision grew into vast new dimensions, including the creation (and dizzying growth) of Primal Kitchen®, my vision for the world’s best-tasting, health-enhancing, real-food pantry staples.

And change lives, we have. Over the last decade, I’ve had to adjust my goal from helping 10 million people claim better health to helping 100 million people do just that. It’s a good problem to have.

I’m excited to share news that I believe will help our Primal community knock that goal out of the park.

The Kraft Heinz Company—the leading player in condiments, makers of the iconic Heinz Ketchup and Grey Poupon mustard—is acquiring the Primal Nutrition and Primal Kitchen® brands. We’re joining Kraft Heinz’s Springboard, a dynamic platform created to partner with founders and brands that will disrupt the food industry.

Primal Kitchen will continue to operate autonomously, the entire team will stay on (with our headquarters based in Oxnard), and Morgan and I oversee the explosive growth of our brand. The products you have come to know and love will continue to be available (and now at more locations), made using the same awesome ingredients, curated as always by yours truly. And I get to spend even more time on my favorite part of the business—developing new sauces and dressings.

Kraft Heinz understands where the consumer is headed: better-for-you products with high-quality ingredients; which is why I’ll continue to man the helm. Primal Kitchen will continue our vision of offering real food products with nothing processed or artificial. So, rest assured—and I say this with certainty—the integrity of our ingredients won’t change. You’ll find the same high quality food products you’ve come to enjoy and trust from Primal Kitchen.

We founded and built the Primal Kitchen business on the unyielding commitment to creating the best-tasting, health-enhancing, real-food pantry staples on the market. This philosophy will stay with us as we leverage the resources of this new partnership. It’s an incredible development for the brand and an amazing opportunity for the Primal health mission.

And, I have to say, it’s a huge testament to how far we’ve come as a movement….

Kraft Heinz recognizes the value of our Primal Kitchen mission and the consumer demand for it. While Primal Kitchen’s growth to date has exceeded all industry standards and expectations, our partnership with an industry leader like Kraft Heinz now offers an unrivaled opportunity to reach millions more of the consumers who have been seeking products like ours for years. Based on the significant time I’ve spent with the Kraft Heinz team, we share a common vision regarding the future of food and the importance of consumer choices. I want you to know that I’ll be staying on as the face and guide for the brand, and I look forward to working with them to grow this partnership.

Finally and most importantly, I want to offer my immense gratitude to my amazing staff and to you, our incredible readers, customers, supporters and fellow travelers on this Primal journey. Twelve years ago, I couldn’t have envisioned this moment or the phenomenal growth of this movement. Your enthusiasm and encouragement have inspired me more than I could ever say and contribute to this vision every day. I’m thrilled to see what’s possible as we move forward together. Thank you for being a part of it.

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