Primal Endurance Is Here Early – Grab One with Special Christmas Promo!

Primal EnduranceYou’ve seen a few enthusiastic messages about the upcoming release of Primal Endurance. Well, I’ve received some exciting news from our new Oxnard warehouse (yep, the company is in the process of moving from Malibu to Oxnard, complete by June, 2016. We needed more space for mayonnaise and salad dressing—seriously!). A couple of pallets of books have arrived early, and we’ve decided to throw together a special promo in case you have some endurance athletes on your Christmas list that deserve a life-changing gift!

Does life changing sound a little presumptuous? Well, I’ll stand my ground here and assert that endurance sports are extremely popular these days, and that the conventional approach is flat out unhealthy and leading to all sorts of breakdown, burnout and attrition in the ranks. Regular readers know that I’ve railed on chronic cardio for nearly a decade, but now I’m pleased to finally be able to present a compelling and thoroughly researched program that in essence says, “Okay, if you insist on doing this wacky stuff, here’s how to do it right—to go faster on less training time, to preserve your health instead of compromise it, and to enjoy your experiences without the pain, suffering and sacrifice that seems to be the essence of the endurance scene.

If you—or someone on your Christmas list—is into the scene a lot (as in Ironman or ultramarathon endeavors) or even just a little (as in joining a group training club to run your first 13.1-mile event, or bicycle a metric century), this book is a necessity to support (instead of compromise) your health and allow your endeavors to bring you joy and vitality instead of become an unbalanced obsession.

Here is the offer—and it’s limited to what little advance inventory we’ve received, so act immediately if you are interested: Order a copy of Primal Endurance and we’ll throw in a free physical copy of the Primal Blueprint 90-Day Journal ($22.95 value—a perfect companion guide since many book topics relate to the journal format). We’ll ship your order free anywhere in the continental USA, and I’ll sign any copies of Primal Endurance you purchase. This special offer expires on December 12, 2015, so we can make sure to get you your copies before Christmas.

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Although this book has been in development for much longer than we thought (it also came out to be much longer than planned!), the timing is wonderful because the, ahem, slightly stubborn and all-knowing endurance community seems to be having a bit of an awakening as of late. First, more and more science is revealing cardiac risk factors associated with serious endurance training. This Outside magazine article, “Cycling to Extremes,” should be required, and disturbing, reading for any longtime endurance enthusiast. Dr. James O’Keefe’s TED Talk, “Run For Your Life! At a comfortable pace and not too far”, offers a great primer on how moderate endurance exercise is super-healthy, but quickly becomes unhealthy as you extend beyond moderate into chronic patterns. Here I could say, “told ‘ya so in 2007,” but I’m just glad for the message to become more popular in recent times.

Secondly, low-carb and ketogenic endurance training is starting to garner more attention. Elite performers like triathlon world champion Sami Inkinen and elite ultrarunners Timothy Olson and Zach Bitter have delivered phenomenal fat-adapted endurance performances. Low carb endurance pioneers Dr. Stephen Phinney and Dr. Jeff Volek (authors of The Art and Science of Low Carbohydrate Performance), have substantiated the anecdotal evidence from elite and casual athletes alike in the laboratory, with the 2015 FASTER study turning endurance exercise physiology on its ear. Dr. Timothy Noakes, from his perch as one of, if not the, leading endurance exercise physiologist in the world for decades, has also made a marvelous effort to validate the necessary shift in conscience to the fat burning beast paradigm. Check out my podcast interview with him.

Read an excerpt of Primal Endurance:

These recent doings have shattered the underpinnings of the carbohydrate paradigm that endurance athletes have been myopically trapped in for decades. Now, it’s apparent that you can perform magnificent endurance feats in a healthy manner, with less oxidative damage and inflammation, when you operate as a primal-aligned fat burning beast then when you operate in the gel slurping, Gatorade chugging, pasta chowing carbohydrate paradigm. Furthermore, instead of being confounded by having excess body fat despite 10, 15, or 20 hours of weekly training volume, you can, in a few short months, slip into something more comfortable when you become fat adapted.

It is my sincere hope that this book does nothing less than revolutionize the conventional approach to endurance training, just as the primal/paleo movement has revolutionized conventional wisdom about healthy eating, healthy living, weight loss and more. Why not be one of the first people to embrace the Primal Endurance movement, and chart your progress with the most comprehensive and thoughtful training journal you will find anywhere? Thanks for your interest and I wish you the best this holiday season!

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About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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32 thoughts on “Primal Endurance Is Here Early – Grab One with Special Christmas Promo!”

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  1. Ill take it an amazon preorder doesnt count towards this? Aw well, ill have it soon enough!

    1. I’ve been paleo for awhile and have always toyed with doing a triathlon, but don’t want to hurt myself in the process (I’m new to heavy training altogether). Excited to finally check this one off the bucket list!

  2. Very excited about this! Been Primal for years and running marathons even longer. Hopefully I this book will lead me to a longer career in my training.

  3. YES! My boyfriend has been running marathons for years and is FINALLY started to transition to Primal. Looking forward to getting this under the tree 🙂

  4. This is perfect timing as I’m in training to run one more half-marathon in April – I want to PR so badly I can finally end on a high note and stop my chronic cardio habit!

    1. I hear you, I don’t know why I still like running so much! My trainer has a waterrower, so I’m getting into that more and more instead. I’d love to have one myself, but they’re a little pricey!

    2. Might as well stop now and allow yourself to rest and nourish the aerobic system for your PR in April. A half-marathon performance is 99% aerobic, so the workouts that exceed maximum aerobic heart rate will not help you as much as comfortably paced workouts that don’t bring high risk of injury, illness, burnout. I hope you enjoy the book and good luck in April!

  5. I have no intentions of ever running a marathon. I’m more of a rock climbing, SUPing kind of a girl. But this still looks like an awesome read!

    1. Yes this book is for people with all kinds of endurance ambitions who want to protect their health and enhance their fat metabolism. There is a ton of content about balancing stress and rest and doing complementary movement and lifestyle practices to support your focus on your favorite sports/workouts.

  6. Great photo on the book cover, Mark. Growing up in Ventura County in the 70’s I used to go to that sand hill all the time. Great spot and wonderful view. With that steep pitch it was always two steps up and one step back.

  7. Mr. Sisson you have truly created an empire. Using your works along with my own 12+ years experience in the fitness industry we are truly making people healthier. I cannot wait to read this book and share the information with those clients of mine who will always run no matter what. I will be very happy to continue to help them do it better and better.

    1. Thanks for the kind words, Anthony. It’s been a long awaited dream of mine to get this book out to the public. Cheers!

      1. I understand this book has a chapter on strength training.
        Is that chapter about strength training for endurance athletes specifically, or about Primal strength training in general?

  8. When are we going to be able to get it in Europe, Mark? I want it for my son – although i may read it before I give it to him!

  9. Hi Mark,

    This is wonderful. Is it normal that the kindle version will only be available in January?

    Thanks lot for sharing your knowledge, you are making me healthier everyday.

  10. Ah, the good ol’ MAF formula…everything old, is new again!
    Interestingly, have recently been reading an excellent book for MMA called ‘ultimate MMA Conditioning’. It’s basic premise is the same: slow down, most of your energy production comes from aerobic system, even in what is perceived to be a high intensity sport; improve your aerobic fitness, you’ll also improve your performance in those high intensity sports.

  11. So excited to see this! Just placed an order. I run distance (yeah yeah I know but its addictive) so I can’t wait to read this. I follow primal guidelines in all other areas of my life except that damn chronic cardio.

  12. As a soccer coach and player I’m excited to read this and see how I can incorporate the material into my own eating/training and that of my athletes. Mostly I recommend safe starches when needed and earned. Telling soccer players they don’t need as many carbs, especially in the form of bread and pasta doesn’t always go over that well.

  13. My copy of your 21-Day Total Body Transformation book has just arrived – it should keep me busy for a few weeks. 😀

  14. Totally hooked me, Mark. I’m no athlete that’s for sure but in my head I run like the wind. I need to make 2016 the year I finally turn the corner from being sub-par at sports that my phys ed teachers always assured me I was to being active and confident that I’m doing my best (and gosh darn it people like me). I’m way too old to be living a self-fulfilling prediction foisted on me by the grade school and high school phys ed teachers who only really like the girls on the cheerleading squad.

    Not that I’m bitter mind you. 😉

    Seriously, it’s time for me to take responsibility for my butt and get it going rather than continuing to talk myself down from aspirations of an active lifestyle.

    Plus I love the 90 day Journal.

  15. Will this encourage people to work out for less time (smarter) when strength training? Give strategies for shorter smarter workouts?

  16. I’m about halfway through the book, and even though I’m not the intended audience, I’ll follow the advice and see if it gets me to my goal of jogging an entire mile, or even an entire block. (I’d take an entire jogged block as a serious win right now!) My second goal is a 5k. I’ve been eating primal for a while now, but haven’t looked into ketogenic training, which this book covers.

    For anyone on the fence about buying this book, it’s a very good read.

  17. Looking forward to this book! After spending my 30s doing high mileage running each week and intense runs/races filled with PRs I experienced total burnout the last few years. I realized how crazy seemed when I asked myself “if I want to be a certain weight, will I always have to train at this level?” Always been a fan of Mark and Brad, but never have been able to fully adopt the Primal Concept. I’m sure this will help.

  18. Looks like the epub version is available on Waterstones and WHSmith but not Amazon yet. Any chance this will come out sooner than January?

  19. Downloaded PE on ebook when I caught Tom Naughton’s review of it. I’m only through chapter 4 so far, but man, I cannot put this thing down!

    The advice is making so much sense, and the success stories behind it are amazing. I’ve trained off and on to run short distances over the years and have frequently quit due to frustration over lack of progress amid existing slowness and scant endurance (e.g. a mile and a half in 11 minutes requires a LOT of exertion, even though I’m thin by BMI standards). I started figuring maybe I was just destined not to run…didn’t have the genetics or something.

    But now I know why that was. I was a sedentary kid & teen, hence the baseline of extreme slowness (at age 18 I couldn’t even finish a mile and a half, and when I rarely did manage to, it took over 12 minutes), and then in college ROTC when I needed to catch up to my peers, who were mostly good athletes, I began overtraining and stressing out an already weak body. Have been doing so ever since.

    I started aerobic max training two days ago, and I am extremely excited to continue. Could hardly believe I was finishing four miles without being exhausted or out of breath. Granted, I did have to walk half a mile of it to keep my heart rate down, but I am beyond confident that will go away in short order and my speed will increase in leaps and bounds. This will definitely be the “blueprint” for all my future training.

    Thanks, Mark and Brad!