Primal Blueprint 2011 Action Plan

It seems like just yesterday that I posted my ambitious plans for 2010. With the inaugural PrimalCon held last April, Mark’s Daily Apple keeping me busy, and the release of my first cookbook and Primal Blueprint Fitness among many other things, the year flew by. And I wasn’t the only one hard at work. Friends such as Robb Wolf, Art De Vany, Gary Taubes, Loren Cordain have published books, touched folks’ lives, and have spread the word about a lifestyle revolution whose time has come. And it’s not just book authors. It’s bloggers, gym owners, trainers, doctors and people on the street talking about the Primal lifestyle. I’m thrilled to see the Primal/paleo movement steadily forcing it’s way into mainstream culture and I want to keep that momentum going. My team and I are working hard to kick off major new endeavors in the coming year. It’s 2011, baby, and I plan on it being my best year yet.

Here’s a brief overview of the major projects my team and I are working on and have in store for you this year. I’d love to hear your thoughts in the comment board.


A full-length hardcover book that picks up where the Primal Blueprint left off! Reconnect focuses on nine major unhealthy influences in today’s hectic, high-stress modern world – “disconnects” – and how you can take immediate action to press the reset button on the runaway train we are on and reconnect with your basic nature as a healthy, happy, lean, strong, content human being. It will extend far beyond health and fitness topics to cover everyday matters that are stressful and health compromising for all of us – the stress of digital technology, sleep-challenged schedules, and a narrow view of affluence focused on material wealth that compromises our well-being.

Buoyed by the mainstream success of The Primal Blueprint (printed by a totally obscure, small-time, rookie publishing house in Malibu, CA), I am currently working on a major distribution effort and campaign to land on the New York Times best-seller list on the day Reconnect is released. When the time comes I hope I can count on you for support!

I’m considering publishing the table of contents of Reconnect on Mark’s Daily Apple in the near future. I’d love to get your thoughts. Stay tuned.

Est. Release Date – June, 2011

Primal Blueprint Cookbook – Quick & Easy Meals

On the heels of the phenomenal success of the Primal Blueprint Cookbook (still holding at #1 on in various cookbook categories), this new cookbook will provide over 100 Primal-approved recipes with hundreds of full-color photos. While cooking is a pleasure for many people, the reality is that in the modern world most of us are pressed for time. This cookbook makes preparing delicious, Primal dishes simple and fast.

I’ve listened to feedback from readers of the first cookbook. This time around the cookbook will come with an index, macronutrient breakdowns for each recipe (so you know the fat, carb and protein content of each meal), and other improvements over the first book.

The new cookbook is currently available for pre-order.

Est. Release Date – March 25, 2011

Primal Blueprint Accelerated Success Seminar

I’ve had the great fortune to connect directly with relatively few of you. The 33 original PrimalCon attendees touched my heart immeasurably on that wonderful April weekend in Oxnard, and I’m looking forward to spending time with the 100 PrimalCon 2011 participants come April (only 20 slots left, so time to consider booking your weekend). I’ve also enjoyed delivering several evening seminars at CrossFit facilities on the west coast over the past year, and a smattering of corporate gigs across the country. Honestly, I’ve kept pretty darn busy sitting in my Malibu office trying to keep pace with our operation’s growth, and develop Reconnect in close association with Brad Kearns, who has been with me every step of the way from the inception of work on The Primal Blueprint in June 2008, then the Primal Leap 30-Day Weight Loss program, and now with the Reconnect journey.

While I am excited about our publishing efforts, there is nothing like the magic of connecting with a live audience to kick-start a transition to Primal living. For 2011, my team and I are launching a comprehensive seminar called the Primal Blueprint Accelerated Success Seminar, where we will cover all aspects of the Primal Blueprint philosophy: the 10 laws, dietary guidelines and nuances, exercise philosophy and specific workouts, various other Primal lifestyle strategies, and of course extensive Q&A on all topics. Seven hours worth of programming and a ton of take-home publications and goodies to assist with your Primal efforts. We are taking great care to have this seminar appeal to a broad audience, so that hardcore followers might inspire their neighbors to come along, and both will enjoy a rewarding and enlightening experience.

We’ve been inundated with requests for something like this, particularly from our friends operating CrossFit facilities across the country. We will begin announcing dates and locations for the Primal Blueprint Accelerated Success Seminar shortly. I’ll conduct many of these events, often at larger facilities in cities where various CrossFit operations and local readers can gather and connect. Brad Kearns will also deliver the course at various locations, and we are training an elite group of Primal Blueprint Master Presenters to answer all the demand for live programming as quickly and efficiently as possible.

If you are interested in learning more about hosting an event you can contact me here.

Est. Launch Date – February, 2011

Primal Blueprint Accelerated Success Guidebook

I’ve been asked repeatedly for an action-oriented, highly directive companion book to The Primal Blueprint. As in, “Mark – I get it. I dig the philosophy and I’m willing to try going Primal. I’m really busy though…so can you just tell me exactly what to do every day?”. This book will sync the best of The Primal Blueprint, Primal Leap 30-Day Weight Loss, Primal Blueprint Fitness Guidebook, and the Primal Blueprint Guide to Modern Foraging for a one-stop owner’s manual to get Primal. Where The Primal Blueprint explained the whats and whys, The Accelerated Success Guidebook will provide the hows. It will gives you the elegant lifestyle hacks you need to lose weight and get healthy. You’ll be told precisely what to eat (with recipes), how to source Primal ingredients, how to navigate dining out, and how to prepare the best food for your body. You’ll learn how to make exercise fun again and what to do to get ?t with as little pain, suffering, and sacri?ce as possible. In addition to diet and exercise, this guidebook touches on numerous other lifestyle behaviors that play a large role in overall health, including sleep, sun exposure, and stress management, to name just a few. The Primal Blueprint Accelerated Success Guidbook will take all the guesswork out of “going Primal” and provides answers and solutions to common beginner stumbling blocks. Primal Blueprint Accelerated Success Seminar attendees will get a copy as part of their marching orders.

Est. Release Date – June, 2011

PrimalCon 2011

It’s the second annual Primal weekend retreat – PrimalCon 2011. Be part of the ultimate Primal immersion experience. Mingle with other passionate Primal folks at one of the most beautiful resorts on the California coast, and enjoy a full slate of programming from a variety of Primal lifestyle experts. Hope to see you in Oxnard in April!

Event Date – April 13-15, 2011

I hope there is something in here for everyone to get excited about. I’d love to hear your thoughts. Drop me a line in the comment board and Grok on!

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending more than three decades educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates flavorful and delicious kitchen staples crafted with premium ingredients like avocado oil. With over 70 condiments, sauces, oils, and dressings in their lineup, Primal Kitchen makes it easy to prep mouthwatering meals that fit into your lifestyle.

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