Primal Blueprint 2010 Action Plan

Thank you and congratulations are due to loyal Mark’s Daily Apple readers, as you smashed viewership records in February, 2010. had hundreds of thousands of unique visitors and millions of page views! This level of volume ranks as one of the top-5 health and fitness blogs in the world. I am also excited to report that the first printing of The Primal Blueprint (16,500 copies) sold out in December, 2009, and I have recently received a second printing of 20,000 hardcover editions. The book continues to climb the rankings at, reaching the top-250 among all books and top-5 in the Exercise & Fitness category in recent days. (To help me push it to #1 check back on March 17. Read all the details here.)

While this is more than enough self-congratulation for one post, I do want to emphasize the collective power of the Mark’s Daily Apple community and how important it is for our movement to continue to generate mass exposure and appeal. We currently share space on the pop charts with programs that I feel are disastrously in conflict with what our genes require to be healthy. It’s time to displace the overly stressful, high-carb, high-intensity, high-stress diet and exercise programs with lifestyle practices that are healthy and sustainable – not just for the hard-core folks, but everyone balancing the responsibilities of hectic daily life. In pursuit of my modest goal of taking over the diet, exercise, weight loss and health industries, my team and I have several ambitious endeavors in the works for 2010. These are the things you’ve been asking for, and now they’re on the verge of being released. As always, I sincerely appreciate your comments and suggestions to help me deliver the best possible support, educational material, services and products to you. Thanks in advance for your feedback!


You likely have heard about PrimalCon, the 3-day Primal health and fitness retreat on April 23-25 at a seaside resort in Southern California. The Primal Blueprint team and I are eagerly looking forward to a fantastic retreat weekend, our first-ever live gathering of Primal enthusiasts. We understand that budget and logistics make coming to Oxnard difficult to swing, and we want to do the best we can to welcome all interested participants. Along those lines, we are offering a registration discount to full-time students. In fairness to all, we will assert strict qualifying standards and handle requests on an individual basis. Please email to inquire. For lodging, those on a budget can consider the spectacular McGrath State Beach campground (805-654-4744), only 3.7 miles up the coast from the Embassy Suites Mandalay Beach resort/conference headquarters. Also, we also encourage you to post on the PrimalCon forum if you are interested in sharing a suite at the Mandalay Beach and/or transportation from the airport with someone else. These options, coupled with advance purchase flights available now from airlines like Southwest (amazing Internet-only specials) can get the cost of your once-in-a-lifetime weekend experience down into a very affordable range.

One final note on PrimalCon: All rooms at Mandalay Beach – including the least expensive rooms (only $149/night) – are limited, so book now to secure your preferred room.

Primal Leap

We are nearing completion of a comprehensive 30-day, step-by-step program to help you reduce excess body fat quickly, safely and effortlessly. Almost as soon as the Primal Blueprint was published, it became clear that there was a strong demand for a companion program that could leverage the principles of the Primal Blueprint into a focused weight loss effort. I can’t tell you how many times I’ve heard the comment, “Hey Mark, great book. I’m ready to go Primal. So….what do I do?” The Primal Leap offers a complete package of support materials, the centerpiece being a detailed Primal Leap Guidebook/Journal that contains action items and extensive journal exercises each week in the areas of diet, exercise and lifestyle. If you want to be told exactly what to do to achieve weight loss and to kick start your Primal life this package is for you.

The Primal Leap Package is more than just a Guidebook. It will also include:

Primal Blueprint DVD

An extensive presentation of all ten laws and other topics from the book in a lively video format. It’s me on-location in the kitchen, at the grocery store, on the beach and in the studio offering up practical tips and teaching the Primal Blueprint lifestyle behaviors.

The Primal Blueprint Audio Book

I narrate a carefully abridged version of the print book, so you can listen on-the-go.

The Primal Blueprint Cookbook

Primal Blueprint Cookbook

A 250+ page hardcover book filled with 100+ dairy-free, gluten-free, low-carb, Primal recipes presented in full color photos. I know that this long-awaited addition to Primal Blueprint publications has been at the top of many of your wish lists. It’s nearing completion and I can confidently say that it will be worth the wait.

You’ll have an opportunity to get a free, digital preview of the book, including 5 of the most mouth-watering Primal recipes, on March 17 (and March 17 only), so check back.

The Primal Blueprint Poster

Primal Blueprint PosterA large 24×30 inch poster that beautifully illustrates the core Primal Blueprint fitness, diet and lifestyle behavior with the 10 Laws, the Primal Blueprint Fitness Pyramid, Food Pyramid and Carbohydrate Curve.

Hang it in your garage, your rec room or anywhere else to keep you inspired and on track.

(Click both thumbnails to zoom in)

All this and other support material will be part of the Primal Leap package. We believe that the Primal Leap will give you the highly specific, practical guidance you need to drop between four and eight pounds of body fat in 30 days, without any struggling, suffering, or rebound effect risks that are inherent in the traditional weight loss approach, and will put you on the right track for optimum health for life. Furthermore, we will offer a one-on-one email/telephone support package if you have personal needs beyond the scope of the program kit.

Primal Blueprint Fitness

With our fitness philosophy well-defined in the form of the three Primal Blueprint exercise laws (Move Frequently at a Slow Pace, Lift Heavy Things and Sprint Once in a While) detailed in the book, we are developing a comprehensive workout system that we believe will fill an important niche for fitness enthusiasts looking for simple, time-efficient workouts that scale to all levels of ability. While there are many fantastic fitness options available today (e.g. – regular readers are familiar with my support of the Crossfit movement, and I am personally a devoted gym-goer – although more for social reasons than equipment requirements), we believe that the Primal Blueprint Fitness (PBF) movement will be very well received by a broad audience. The program will focus on the smooth integration of workouts from each of the three Primal Blueprint exercise laws into a stress-balanced weekly routine that is fun, non-intimidating, logistically simple, easy to learn even for beginners and challenging enough to satisfy even the supremely fit. We are currently putting the finishing touches on a free Primal Blueprint Fitness eBook which we will make available for download at MDA. We are also working with a team of hand-picked consultants to carefully define the parameters, core movements and adaptations, and schedule structure, and are planning a release of a comprehensive DVD workout series to accompany PBF. The DVD presentations will be organized for specialized fitness interests, equipment specifications, and of course ability levels.

Primal Supplements

We are nearing the release of a top-secret nutritional supplement kit that will appeal to even the most hard-core Primal enthusiasts. Code name: Soil, Sun & Oil, this unique product directly addresses the deficiencies and health risks that come from living in today’s world, even when you make a valiant effort to live Primally. Hint: decipher the code name and you might come up with Probiotics, Vitamin D, Omega-3s – three critical nutrients that align directly with the Primal Blueprint laws and are difficult to obtain at optimal levels in today’s world.

My hopes are that all these things combined provide you with the tools and support you need to go Primal. Let me know what you think and Grok on!

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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