Here’s your daily dose of clickativity from the world of health, Apples!
We’re all over Food Processing‘s report on Ye Ole Pizza Puff. Evidently, pizza puffers are desperate to find ways to reposition (translation: manipulate). So much so, they’re not relying on the old marketing standbys: lower fat, lower calories, reduced sodium. Trans fat? Nope. Not even.
Marketing always works better when there’s a story to buy into. Preferably older and…mythier.
Food marketers are no exception: pizza puffs are being repositioned as fulfilling the ancient Greco-Roman tradition of breaking bread. The Romans shared small treats to aid in digestion, stimulate the appetite, and share the much-desired warm fuzzies. Appetizers, basically. This is an age-old tradition that anyone can appreciate. What’s not to love about a small bite to ease digestion and get everyone in a cheerful mood?
The difference is that the Romans ate real food. They may have had vomitoriums, but they sure didn’t have deep fryers.
You’ll love the shameless discussion of how to convey a particular story to trigger a desired emotional response in consumers (ca-ching!). We particularly love this line:
“While these products are viewed as healthier than shelf-stable snack foods, their fat and sodium levels can be high. These ingredients are part of what makes the food taste good and increases their satiety. So the real challenge is how to create a ‘healthy halo.’ ”
Can our food processing foes rise to the occasion? Or will this challenge prove too difficult even for them?
WebMD has just published a nice piece advising women over 50 to reduce their stress. It’s a terrific little list, so there’s no reason everyone shouldn’t be trying these tips out. Get to it! Go on, shoo!