Introducing the Primal Health Coach Program (and Why I Consider It One of Our Most Important Endeavors)

PHC_Certified_Blue_OnWhiteA couple years ago I had one of my biggest visions yet—something that felt bold, insistent, and personal. Approaching nearly a decade of putting my passion and resources into Mark’s Daily Apple, I knew the movement and community it had helped inspire were at a threshold point. I’d heard from so many readers over the years (many of them health practitioners) who were living according to the Primal Blueprint with incredible results but were increasingly frustrated by the lack of public attention and educational resources for this path to health. Some were even in the midst of medical training, receiving instruction on the worn, conventional teachings around nutrition, fitness, weight loss and chronic disease. These readers asked in their messages how they could reframe their education as well as medical practice to include the truths of the Primal Blueprint as they had experienced them first-hand. Could there be a means of direct Primal instruction to match that of conventional sources? Clearly, it was time to take Primal education to a new level, and that’s how the Primal Blueprint Certification was born.

And, yet, even then the question has hung in the air: how do we best encourage the dissemination of the Blueprint model and support those who want to share it professionally as well as personally? What more could we do to open the way for people to effectively teach as well as advocate for the Primal promise?

The answer is this announcement today. I’m proud to introduce the first and preeminent ancestral health coaching school: the Primal Health Coach program.

In the last year since we started offering the Primal Blueprint Expert Certification, many of those who’ve completed the program have requested help in turning their new knowledge into a successful business. We listened.

In upgrading the certification to a full Health Coaching Program, we’ve partnered with Master Coach Christine Hassler to create new coaching instruction and business sales videos as well as an added Coaching Manual and other improvements to help you apply the advanced Primal Blueprint training to a new career in health coaching or to expand an existing professional role within the health and wellness or life coaching spheres.

We’ve designed the Primal Health Coaching coursework to include everything necessary to learn the full-scale science and practice of the Primal Blueprint model and to set up or enhance a related business. Participants will get the intensive, fully-drawn explanation of the PB’s metabolic logic, the advanced physiological principles of Primal fitness, the detailed science of sleep, an in-depth primer on epigenetic influences, and more wide-ranging information to use with coaching clients to upgrade their health to Primal vitality. Those who take the program will also benefit from the series of coaching videos and resources, which delve into the psychological dimension of coaching and offer take-home strategies they can apply in their sessions with clients. Finally, they’ll learn the basics of establishing and growing a thriving coaching business.

With the quickly expanding role of health coaching in the field of health care today and the explosion of obesity and chronic disease rates, there’s never been a better time to join this mission. That’s why my team and I have doubled down on this Primal vision by upgrading this comprehensive educational certification to include an expertly designed coaching training program. The best way, I truly believe, to help the most people is by training others to become effective coaches who can take the Primal Blueprint message to the millions in dire need of personal support and accurate information as they seek to reclaim their health.

As one of the first certified Primal Health Coaches, you’ll be given tools and skills to help you embark on a potential career you can feel personally invested in, align with the Primal Blueprint, and make a name for yourself in the ancestral health movement. You’ll have the opportunity to be part of the solution to the health problems and false paradigms that plague our society today. As a Primal Health Coach, you’ll have the chance to merge your passion with your profession in a business role you fully direct. As a side pursuit or a full-time career, you’ll be your own boss and conduct your business on your terms from home or within the professional community and setting of your choice.

And let me add that if you’ve always considered doing the Primal Certification for your own edification, to dig deeper into the science and application of the Blueprint for your own sake without professional aspirations, the program is absolutely still a great resource for you. The certification coursework has been enhanced in areas but remains fully intact. The central change has been the addition of new modules and videos about coaching. We welcome any and all who want to become experts in the Primal field.

Folks, I’ve never been more excited about the future of Primal living as I am today. I’m proud of what my team has accomplished and grateful for the members of this community, who have provided continual support and feedback that have guided us as we developed this program.

Whether or not you’re looking to take the course, I hope you’ll jump over to the new site and have a look around. Read the blog, which is growing as we speak, to learn more about what health coaching is, what makes Primal Health coaching unique, and why health coaching matters more than ever. They’ll be plenty more to come on the blog each week with practical coaching strategies, business planning tips, and coaching-friendly Primal guides. And if you think you may want to join the program or just want to learn more, subscribe and you’ll get access to a free half-hour informational video made by yours truly.

Of all our projects here at Primal Blueprint, Inc., the ones that excite me the most are those that catapult the message far beyond the scope of this blog to make a difference in countless people’s lives and health. I’m looking forward to watching the Primal Health Coach community grow and to sharing the stories that result from its impact.

Thanks for reading, everyone. Join us at Primal Health Coach, and let me know what you think. Have a great end to the week.


About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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19 thoughts on “Introducing the Primal Health Coach Program (and Why I Consider It One of Our Most Important Endeavors)”

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  1. Oh wow, this is so exciting!!! I am certified as a health coach through IIN, but have been dying to complete the Primal Blueprint Certification. This makes it even better!

    1. I’m getting my cert through IIN too, but am so excited about this!!!

  2. I’ve been a certified Naturopath for six years now and I’ve followed the ancestral/paleo nutrition practices very closely Any of my patients with a digestive problem like leaky gut, IBS, candida overgrowth, etc. I always recommend a paleo approach as a remedy. We have to do some tweaking here and there with some but it’s always a success. The only thing I feel split from the paleo community on is legumes and some dairy. I’ve studied native nutrition and plenty of cultures have had success with legumes, when they’re sprouted or fermented they become very nutritionally dense with plenty of bioavailable minerals. I also feel that raw diary or at the very least organic/grassfed dairy is healthy as well, raw dairy has lactase(inhibits lactose) so lactose intolerants don’t have a problem. If raw dairy isn’t available I recommend no milk and either fermented items like kefir or dairy fats like butter and maybe cream from grassfed animals. Anyways I think the primal blueprint takes it a step further then just the diet with the exercise, sleep, and play routines, outstanding work Mark.

  3. Mark, I was wondering if you’ve ever stumbled across cold-brewed coffee? I know coffee is for all tense and purposes a shunned item in the paleo world but from the research I’ve collected it seems cold-brewed would be much more acceptable. It is less acidic, has less caffeine, and I think a better flavor also. I’ve never heard anyone on the pale community discuss the version of coffee though, interested in your thoughts on it.

  4. I’m a degreed Naturopath, Master Herbalist and Reiki Master. I’m currently taking the Primal Blueprint Certification, and I’m really enjoying the class. Thanks Mark and team for creating the program.

    As a side note, I’ve used Primal eating as one of the last tweaks to my personal MS program. I’m dx’d with SPMS and have gone from needing a wheelchair outside my home to regaining full functioning. I regularly hike 7 miles, but 10 years ago I couldn’t walk across my own living room. I’ve never taken drugs for the MS. My recovery was fueled completely by diet change, herbs, supplements, and other natural methods. Going fully Primal has been the final piece to my personal puzzle.

    1. Yvette,
      I’m so happy for your success with your illness. My mom suffered with MS for nearly three decades before she passed in 2008, before I knew about this way of life. I think I’m so passionate about Primal now because of that experience, and I’m grateful every day that I found this wealth of knowledge before I started going down the same road.

  5. Umm…so I watched the video, how much does this cost? Also, does anyone have any opinion on the comparison of the coaching/business-startup education portion between this and IIN? Thanks!

    1. You have to call them to find out and to sign up annoyingly enough.

    2. They called me after I asked for more info. I really don’t like the fact that they’re not upfront about the costs. I imagine it’s because they’d like to explain the reasoning behind it and how it’s a good investment before they lay it on you. If I recall correctly, I was told $1068 (or definitely on the low side of 1K). They even have a payment plan. When you consider how far in depth they go into their topics and how much cheaper it is when compared to, say, a vocational school, it’s a good deal. Especially if they give you the tools to make a business out of it.

      1. Thanks Lori, that is a good deal, especially with any kind of business training. Other programs I’ve looked into are much more expensive than that.

        1. I am so sorry. I didn’t have access to the correct information earlier and just checked it when I got the response. The price is actually $1,795 (can be spread out over 12 months). Please forgive my terrible memory.

  6. I’ve been considering exploring this as I develop a concept I’ve been playing around with for a while: Primal Church (I’m a church-worker). Being fully human is quite orthodox, theologically, and I think Primal is exactly what we’re talking about. I’d love to bring these ideas into the “emerging church.” Thanks for offering this training!

    1. Hi, Alice Jean! I just passed the certification yesterday evening. My approach will also be Christ-centered. This program has just about everything right for human flourishing, which is what God intended. I would highly recommend it to you. It is very rigorous, though. Best wishes!

  7. I just watched the video. Even though I have a certification with IIN I am going to do this. One thing that I am curious is about how much time we would typically spend on one module. I’m wondering how much time to budget and how long it will take me to complete.

  8. Can I become a Primal Coach in the absence of any previous professional training?