The June 21-Day Staff Challenge begins right now! The community board on Vimify is already hopping this morning as folks share their goals in the Challenge and what they’re doing today toward those intentions. By the way, be sure to sign up on the Vimify app today, since it’s the last day to join FREE during this Challenge cycle.
As I mentioned in last week’s Summer Reset post, this Challenge is all about getting a foothold on the summer you want. It’s about living the good life at its finest and healthiest.
And today in the service of that aim I’m especially pleased to introduce the ultimate in 21-Day Support: the fabulous new Primal 21-Day Reset, a comprehensive online multimedia educational course that represents the single easiest and most impactful way to go Primal.
This package is the ideal resource for your Challenge experience—a total immersion video, audio and print material course that walks you step by step through the material covered in The Primal Blueprint 21-Day Total Body Transformation book, particularly the 21-Day Challenge experience that’s presented in the back of the book. The 21-Day Challenge consists of three daily Action Items and journal exercises in the categories of Diet, Exercise, and Lifestyle. The intent is to get you taking action and learning valuable strategies to transform your diet, optimize your exercise program, and dial in the complementary lifestyle behaviors that can make or break your success with Primal dietary efforts.
You may have seen the Primal Transformation online course that we have been offering for a couple of years. This “new” course is an expansion of the previous offering to include a comprehensive library of video instruction. This effort as part of a larger commitment to increase our video instructional offerings at Primal Blueprint Publishing, essentially recognizes the unique efficiency and engagement offered by video. We’ve had a number of course participants share that they gain a deeper immersion into the subject matter when it’s presented through video format.
Brad Kearns, my longtime writing partner, hosts the 21-Day Challenge videos, helping you do a pantry purge, calculate your macros, implement safe, effective sprint and strength training sessions, optimize your sleep habits and sleeping environment, and guide you through every objective presented for each of the 21 days of the challenge.
What I like about his course is that it’s a very focused and guided journey. People read the Primal Blueprint and come back to me straight up and say, “I get it, I believe it in, now can’t you just tell me exactly what to do?” And, sure, “Living Awesome” isn’t about strict regimentation or cookie cutter prescriptions. However—I also recognize that in the age of information, we rarely fail due to lack of knowledge, but rather lack of follow through.
Lindsay Taylor, Ph.D., Primal Blueprint Publishing’s senior writer and researcher, my co-author of the Keto Reset Instant Pot Cookbook and the upcoming Keto Reset Cookbook, and UC Berkeley-trained behavioral psychologist, says that it’s essential to re-commit to measurable and specific goals each day in order to maximize your chances of success and fulfillment. Too often, a person’s Primal commitment falls through the cracks of busy life, particularly when more specific, intense and focused expectations are thrown at them every day. Sometimes you need to swoosh up and just do it—and by it, I mean a specific daily action item.
In keeping with that principle, on Day 1 you’re going to purge your pantry with Brad, and on Day 8 and Day 19 you’ll conduct some sprint workouts. Brad will demo a pantry purge for you with exact guidelines, and on the sprint days, you’ll go through the warm-up sequence of dynamic stretches and preparatory drills, and then conduct a formal workout. All brought to life on video for your complete guidance and encouragement. (You can see more information on video selections in the package here.)
The 21 Day Primal Reset course is like having a personal trainer come to your door every single day for 21 days to get things tight and do it right!
When you graduate this course, you’ll have a nice understanding of the 8 Key Concepts and 5 Action Items that frame the 21-Day Reset, and you’ll have developed tremendous momentum toward lasting lifestyle transformation by completing the 21-Day Challenge. Even if you are a longtime devoted Primal enthusiast, it may help you tremendously to dive into an immersion course. My friend Melissa Hartwig informs me that a good percentage of Whole30® participants are repeaters who just like to tidy up loose ends, fine-tune their approach, and stay focused through the busier times of life.
Daily informative and inspirational emails as you proceed through the course
Our popular 21-Day Reset Application (for both iPhone and Android)
For those who wish, we also have add-on product kits that include Primal Kitchen® and Primal Nutrition products for a substantial discount versus purchasing them separately. Take a look at the various package offerings and see what option works best for your experience. We’ve found with our other courses that product add-on packages are by far the most popular, and we want to give folks dedicated to Primal living good savings and a timely opportunity to try new products.
Regardless of which package you choose, you’ll enjoy the ultimate guided support and extensive resources to support your 21-Day Primal Reset experience—during this Challenge period and anytime you want to reboot your healthy living.
Now For the Promo…
To boost your 21-Day Challenge success, take 20% off the 21-Day Primal Reset package of your choice now through 6/30/18 at midnight PDT. Just add the package option that works for you to your cart, and use code 21DAYRESET at checkout.
Thanks for being here today, everybody. I’m excited to get this Challenge started, and thrilled to see what my staff will share over the next three weeks. I’ll be announcing the grand prize contest yet this morning. I promise you won’t want to miss it, so stay tuned.
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.