Introducing Primal Cravings!

Primal CravingsI am pleased to share Primal Cravings, the latest release from Primal Blueprint Publishing. This book will be available by direct order (with some cool additional free promo items, details below) for a limited time before it is released to the general public online and in bookstores. If you already have a collection of Primal/paleo cookbooks, let’s be clear that this volume distinguishes itself from the others in a few important ways. First and foremost is the emphasis on being able to enjoy your favorite foods, period. That’s right, it’s time to bring back some of your old favorites that were banished in the interest of going Primal! As you can see on the cover, this includes a big, fat, juicy burger with all the trimmings – even the bun! Oh, how about thin mint cookies, strawberry shortcake waffles, crispy chicken fingers, and the like? Get the picture? We’re talking delicious and highly creative meal and snack options that have been expertly modified by authors Brandon and Megan Keatley to be Primal-approved without sacrificing taste or texture.

The 125 recipes in Primal Cravings are all are low-sugar, grain-free, gluten-free, and industrial oil-free. What’s more, unlike typical substitute recipes in many other paleo cookbooks, these new and original grain-free baking methods have almost exclusively eliminated the need for the typical expensive agents like almond flour and other nut flours and nut butters.

This multi-year project from the Keatleys is the product of intensive research, experimentation and perfecting recipes in their home kitchen. The Keatleys are certified CrossFit coaches in South Carolina and publishers of the popular website (check out their treasure trove of free recipes, workout tips, and motivational messages if you aren’t already familiar). In its essence, Primal Cravings sets out to provide the best of both worlds – delicious food to satiate our deep seated, visceral urges, made with ingredients that satisfy our ancient genetic needs for good health. Inside you’ll find assorted breakfasts, meat and main dishes, sides and salads, snacks, sweets and basics like bread, sauces, and dressings.

Primal Cravings is also a pleasant read. The recipes are presented in a simple, clear, easy-to-navigate format, with vibrant photos and detailed macronutrient analyses of each preparation. In addition to the recipes, bonus features include:

  • A simple and memorable overview of the tenets of a Primal/paleo diet
  • Primers on ingredients, tools, and stocking your kitchen
  • Menu suggestions for different occasions (quick, budget, feeding a crowd)

If you’ve been missing or looking for healthy, innovative ways to make breakfast egg dishes, waffles, pancakes, muffins, burgers, chili, pizza, chips, baked goods (cakes, pies, cookies, crackers, brownies) and frozen desserts; or global cuisine like gyros, spanakopita, moo shu, barbacoa, tacos, tikka masala and other favorites, Primal Cravings will open up a whole new world of pleasurable, Primal-approved possibilities.

Check out the following selection of photos for a taste of what the book has to offer (click “Play Again” if it has come to an end), and view an excerpt of the book at

Per Mark’s Daily Apple tradition, I’ve put together an exciting limited-time offer for this book release. It expires on Monday, Jun. 3, 11:59 pm PST.



Order 1 or more copies of Primal Cravings from and get:

1. $5 Off the Cover Price – Knowing that upon mass release next month online retailers will aggressively discount off the cover price, I am doing the same here, lowering the $34.95 cover price to $29.95 only for the duration of this promotion.


2. The Primal Blueprint “I’m an Offal Chef!” Apron ($20 value) – Keep tidy while you’re cooking your healthy Primal meals and look stylish doing it in this Primal Blueprint apron. The tagline “I’m An Offal Chef!” is a fun play on words that is sure to elicit some chuckles, and maybe even some questions about what it means to be Primal. I sure had fun with it last holiday season.

This apron has an adjustable neck strap to suit all shapes and sizes, and comes in a durable polycotton fabric that is built to last. With all the time you’ll be spending in the kitchen with this new book, I’m sure this bonus item will serve you well.

3. 30-Minute Podcast Interview with the Keatleys – In a 30-minute podcast with Primal Blueprint Publishing Managing Editor Brad Kearns, the Keatleys detail how their partnership took shape as they bonded – and argued! – over food, and plunged enthusiastically into the Primal movement as cooking enthusiasts; some insights on fitness (and how healthy eating supports performance and recovery) from their experience as CrossFit coaches, and some freewheeling commentary about the book itself that will enhance your appreciation for who they are and the heart and soul effort that became Primal Cravings.

Primal Fuel Sample

4. Single Serving of Primal Fuel – In the nearly three years that Primal Fuel has been available, thousands of people have tried it, and if the daily emails I receive from happy customers are any indication, nearly everyone absolutely loves it. Some prefer the delicious Vanilla Coconut Cream variety, others the decadent Chocolate Coconut. I’m more of a chocolate guy myself, so I have a Primal Fuel chocolate shake regularly for breakfast, when I’m on the road and to curb the odd sweet tooth I might get.

I’m confident that once you taste Primal Fuel and take a look at the short list of healthy ingredients on the label (nutritious fats from coconut milk, the gold-standard version of whey protein, just enough sugar to be tasty and Primal at the same time, and prebiotics) that you’ll love it, and it will help you get and stay Primal. For those reasons, and because it’s a great way to satisfy Primal cravings I’ve included it in this bonus package. If you’ve been wondering about Primal Fuel, this is the perfect opportunity to see what it’s all about.

Click Here to Order Primal Cravings and Get Bonus Package #1 for FREE>>


Primal Fuel

If you’d prefer to get a full 30-servings of Primal Fuel with your copy of Primal Cravings instead of just a sample of Primal Fuel, this bonus package for you.

Order the 30-serving supply of Primal Fuel on automatic delivery and get:

1. FREE copy of Primal Cravings

2. The Primal Blueprint “I’m an Offal Chef!” Apron ($20 value)

3. 30-Minute Podcast Interview with the Keatleys

4. Primal Fuel Blender Bottle ($8.95 value)

Click Here to Order Primal Fuel and Get Bonus Package #2 for FREE>>

Many thanks to everyone that purchases one or more copies of Primal Cravings over the next few weeks. The Keatleys, the entire Primal Blueprint team and I appreciate your support and hope that this new book will touch your lives just as Mark’s Daily Apple and previous Primal Blueprint books may have in the past. Grok on!

Fine Print:

  • Unlike previous retail channel promotions, this one is simple: You order the book directly from and we send you all the free bonus items. No worries, no hassles!
  • This special bonus offer ends at 11:59 pm, Jun. 3, 2013 (PST). THE SPECIAL OFFER PERIOD HAS COME TO AN END.
  • Only orders placed on will receive the bonuses.
  • Primal Cravings is not yet available on or at other retail locations.
  • Both domestic (U.S.) and international orders are eligible for the bonuses.
  • You will receive an email within an hour of placing your order that will provide you with instructions on how to access the podcast. This email is separate from your email receipt.
  • The podcast interview with the Keatleys can only be streamed online, and cannot be downloaded.
  • Access to the podcast interview expires 60 days after the end of this offer on Aug. 2, 2013.
  • The flavor of the free sample of Primal Fuel (Chocolate Coconut or Vanilla Coconut Creme) in Bonus Package #1 will be randomly distributed (i.e. the flavor you receive in your package will be a surprise!).
  • Bonus Package #2 only applies to orders placed for the 30-serving supply of Primal Fuel on automatic delivery. The 15-serving supply and non-automatic delivery orders of Primal Fuel are not eligible for this special offer.

Get Your Copy of Primal Cravings Today!

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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88 thoughts on “Introducing Primal Cravings!”

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  1. Oh YAY! Great to hear that international orders can also qualify for the offers…. I do like the apron! 😉 And a whole load of new recipes. That can only be good news.

  2. Purists are going to hate this book, but I’m optimistic. I love to bake, and this will be perfect!

    1. I guess I’m a purist. I don’t see anything primal about dessert foods. No matter what they’re made with, you’re still replacing one form of sweets with another, which is a bad idea for many of us. I would buy the book for the other recipes, however.

      1. What kind of a purist are you? I don’t think purity demands that primal ingredients only be combined in certain forms. If berries are paleo and butter is paleo and almonds are paleo, then any mixture of them is paleo also. Do you think our friend Grok never finished off his grassfed wildebeest with a nice pile of the sweetest berries he could find? If your purity rules this out then I think you have substituted your method of dealing with limited food options for what paleo actually is.

    2. Truth. I’m afraid that it will send the wrong message to the newly primal. “You don’t need to get rid of junk food, just make it “paleo!”

      It’s great for those of us who already have everything under control though! I’m curious about that burger bun…

      1. I hear what your saying but I know for a lot of people the idea of never having “x” is really daunting and showing people hey you can still enjoy some of the foods you fear giving up goes a long way.

        Obviously this is a slippery slope and trying to paleofy every junk food won’t help you beat the cravings. But if it provides that little push/comfort to giving primal a shot it’s probably worth it.

        1. I think its also helpful for those of us who still occasionally cook for other people who are not Paleo. There is no way I’m touching gluten, etc but if I can make paleo cookies for a group of friends, I can justify it.

        2. It makes me feel better about sharing food with people who still eat a standard American diet (or otherwise unhealthy diet). I like sharing gluten-free baked goods especially, as people often marvel how much better they are than regular baked goods. Then I try to tempt them with bacon 🙂

        3. I wish this book would have come out sooner. It would have made pregnancy a little easier. It is hard to crave totally not-paleo food and not be able to do much about it. Pregnancy hormones are just weird and annoying. I also think this would be a great way to get that spouse that absolutely refuses to go paleo to eat paleo. I don’t think he’s ever truly going to do it, but this would make him be closer. To me, that is worth making recipes I usually think are stupid.

        4. “Obviously this is a slippery slope and trying to paleofy every junk food won’t help you beat the cravings.”

          Actually, “paleofy every junk food” WILL help you beat the cravings! My cravings are triggered by gluten/grain crap, so yes, almond crackers/bread/pancakes DO NOT cravings make.

          But one BITE of bread while I make grilled cheese sammiches for the grandkids (whose parents are not convinced that gluten is the root of all evil) will ruin me for days.

      2. I squinted my eyes and I believe the main ingredient is potato. Pass…

  3. This sounds really like a lot of fun. As a mom it’s sure going to come into use because you just cannot stop kids form eating cookies and burgers!

    I am definitely not a purist and I think this is great for someone who has been primal for over three years!

    1. I agree on the kids front. Even when you pack lunches at home, it takes a little bit of creativity to keep keep your kid focused on their own food rather than sharing the “cool” junky stuff their classmates are bringing in. The competition is fierce; you’re basically up against multi-million dollar corporations, tons of research and the work of food scientists.

      When the kid has a food allergy the stakes are even higher because eating the friends’ stuff might end in a trip to the ER or worse. I’m curious about the nut-free recipes in particular.

  4. I will try this out — primarily since we try to give my son paleo/primal versions of the food my son’s daycare has on the menu. It would be nice to get some baking recipes that don’t include almond flour — nuts aren’t allowed in daycare.

    I had a interesting conversation with a friend last night where I mentioned that it was easy for me to go paleo/primal once I gave up the idea that I had to find exact alternatives to previously favorite foods.

    I had tried to go gluten free before and it never stuck because the gluten free products never tasted as good as the “original” and I felt like I was missing something.

    Going “replacement” free really helped this way of eating stick for me. I think I would recommend that someone new to this way of eating prime (primal) their taste buds and change their expectations by avoiding trying to find replacements for favorites.

    I’ll update or confirm my thinking after I try the recipes.

    1. Your point about going “replacement free” is very important.

      Thank you.

    2. “…change their expectations by avoiding trying to find replacements for favorites.”

      Exactly. A better idea is to find new, healthier favorites–say, a dish of fresh unsweetened berries with a dollop of unsweetened whipped cream–instead of trying to duplicate those old sugar- and grain-laden favorites with a lot of weirdo, un-Grok-like ingredients.

  5. Looks fantastic! Does anyone know if this includes nutrition information for each recipe? As a T1 diabetic, carb counting is essential for me.

    1. From the above book description: Primal Cravings is also a pleasant read. The recipes are presented in a simple, clear, easy-to-navigate format, with vibrant photos and detailed macronutrient analyses of each preparation. In addition to the recipes, bonus features included.

    2. Hi Suzanne,

      There’s a nutrition index in the back of the book that breaks each recipe down into calories, fat, carbs, fiber and protein.

      1. Hey Mark! I work for a busy general surgeon who follows your blog and website closely. He encourages patients to be primal and refers them to read primal blue print at least 10 times a day! He and I are truly inspired by you and your wisdom. I started incorporating things from your website into my paleo diet and its been the only way I could stick to it. I think this new cook book is a great way to start converting our skeptic patients to primal who have a tough time making the transition. Bravo for all of the great info and most of all thank you for helping me go 100% primal!

      2. That’s awesome, thank you for including that! I was going to ask the same question. Now I will buy it for sure!

    3. I’m interested in low carb also…I’d love to pre order if there is a response to this inquiry..

  6. I think this is a perfect addition to the cookbook lineup. I tend to be fine with regular Primal fare most of the time, but my kids and husband are always harder to convince. These recipes will freshen up the repertoire.

  7. geez, Mark. Lean is one thing, but abbreviating June to Jun. is just mean

  8. I love to bake and I have a problem with birthdays. My daughter wants a cake! I did find a recipe for a paleo chocolate cake that I am going to try. Also, my daughter loves cookies. she will eat 2 cookies a day. If that is her only non-primal thing, that isn’t bad. I also figure that the few non-primal thing I eat is my 20%. This cookbook can help me find recipes for replacement foods for the 20%.

    The bad part about this deal is I already get the automatic primal fuel delivered! bummer. I guess I’ll have to pay for the cookbook!

    1. Patty, my solution to the birthday cake dilemma is classic european style torte recipes. Traditionally, they are made with finely chopped nuts (NOT nut flour, fyi), a lot less sugar than our USA cakes, and little or no levening at all. They are usually baked in layers, with a fruit puree, jam, or cream filling and they can be frosted or simply topped with meringue, whipped cream, and/or fruit.

      1. That’s what I told my wife I wanted for my birthday cake. I had to make it myself 🙁
        (2 lbs each: ground turkey, bison, elk, grated carrot and zucchini, + spices = yummy)

  9. Sounds great, i find it easy to be primal when im alone – but eating with others and/or my partner is a different story, this looks like i may be able to sneakily convert a certain someone!

  10. i really like the website for health bent, so i’m all in. i admit of the of the recipes i’ve questioned because i’m not sure how paleo/primal they really are. i’m glad to see the primal approval.

  11. Love the idea for the book, would love to purchase, but not for a $19 handling fee to Canada. 🙁

  12. just got to checkout and noticed the international handling fee – hmm – think ill be waiting for this to appear on amazon instead!

  13. Any chance the book will come out in ebook form at some point? I would love a Kindle version!

    1. Me too. I suspect I’ll have to wait for the official release date at least.

    2. And my greatest wish is to have a French version on sale on amazon France or if a PDF version of google translate translatable by anyone around the world.
      Thank you for reading me.

  14. Since I am allergic to eggs, I wonder how many recipes will still be able to use ?

    1. Great point. Being allergic to eggs myself, if I ever make primal/paleo-type baked goods, I usually end up using a small amount of tapioca starch-based egg replacer or substituting vinegar instead, but these tend to leave an odd flavor. Real egg-free recipes would be nice : )

  15. Hoping maybe this book will be available on Amazon? I already have an Apron and I’m still working on a 5lb container of NOW Unflavored Whey Protein.

    When I first started the Primal journey I did become obsessed with eating food closest to it’s natural form (some cooked of course). But sometimes it just gets boring. Sometimes I want to eat something that is not only good fuel but good comfort food; pleasure food. I’m sure if Grok had access to the Primal/Paleo food environment we have today he would be throwing all kinds of stuff together to eat and just because he didn’t create recipes (maybe he did?) doesn’t mean modern world shouldn’t. Why can’t we have comfort and nutrition in our food? Why do some folks think it has to be one or the other? SAD comfort food is not food. Primal/Paleo comfort food is ALL FOOD! And when you live in a house with a non-Primal man, these kinds of recipes can make all the difference. I can make meals that my overly sensitive gut and Reactive Hypoglycemia can tolerate without depriving him. This will be with all my other Primal/Paleo cookbooks soon!!

  16. I think this is a great idea Mark! I can’t say I “crave” any of the gunk from my pre-primal life, but I still post several primal dessert recipes on my site purely to help those stay on track with a few “naughty but nice” treats. If I go to a social event I often say “I’ll bring dessert” and I whip something up like a primal cheesecake or lemon meringue, serve it up to non-primal people who often exclaim how good it is, especially being grain/sugar free! It’s a great primal conversation starter, rather than rejecting their dessert and inadvertently offending anyone. Plus I think if you can keep yourself on track with a few “primal spoils” then why not… Can’t wait to get my hands on a copy!

      1. Absolutely! Cheesecake is cream cheese, eggs, sour cream, vanilla, lemon juice, and sugar. Replace the sugar with xylitol and voila! The crust however is another matter. I’ve tried the ground pecan crust and I’ve tried to make another with coconut flour and ground flax, but really the best I’ve found is no crust at all. I can give you the exact proportions if you need.

  17. Hello and thank you for all this work.
    I started the paleo diet for three months and I would like to find more recipes for my family of six and did not bother me in my kitchen. But, that my English is very poor … When do you propose us your books translated into French? Maybe if you do not have the time you could make Partnering with such people?
    There are more and more interested in French this regime. I, even I’m interested in for more than 5 years, but I do not know how to do it!
    Thank you for everything. In the hope that it can happen one day! I dream of having the version of your book Primal Cravings in French!

  18. Mark, please, please, come over and cook me a feast!! 🙂 Your recipes rock, your ideas are spot on… I just am too lazy to actually cook – I like to eat! LOL

  19. I think it’s a great idea. I have recently started living the Primal Lifestyle and have had no problems giving up grains and legumes; however, I have two children, aged 15 and 17 who are all about what they’re giving up. No more burgers, pizza etc. With this cookbook I can give my kids what they want and get them eating more primally.
    Fortunately for me, sweets have never really been a problem in our house so I don’t worry that any of us will get back into that kind of bad habit.

  20. Just placed my order. Really looking forward to ideas to help my 16 year old stay motivated to eat healthy without “missing out” on the junk all of her friends get to eat. Also, I haven’t eaten yet this morning so you had me at the picture of the burger. SOLD!

  21. Burgers and tacos wrapped in lettuce taste better anyway. IMO, to be truly successful in this lifestyle, you have to completely change your habits and expectations. I may have once craved any manner of junky things; now I find that the craving I have to resist most often (at some point) is a spoonful of coconut oil encrusted in raw cacao. That and licking the butter wrapper, but who am I kidding, I do that every time…

  22. I seem to remember Mark apologizing for not including nutrition information after he put out his first cookbook, and he corrected this with his second book.

    It appears he has reverted back (??) Is unfortunate, since those of us who need to count our carb intake rely on this info.

  23. The shipping/handling costs for sending to New Zealand are pretty substantial … I wanted to take advantage of the offer but will probably buy the book through another online store that offers free worldwide shipping. Sorry 🙁

  24. Is there a digital version of this book planned, say Kindle? This looks like a great set of recipes but I’m trying to go digital with my library. Thanks…

    1. Ditto; would also like a digital version. Perhaps the primal store can sell digital pdf files as well as hard copies?

  25. I haven’t looked into the price of shipping to New Zealand, but can you confirm if the primal fuel will get through our customs / MAF? Can you please let me know if you’ve sucessfully shipped this food to anyone in NZ yet? Thanks.

  26. This is a great idea. Is there a sample recipe we could see before actually buying the book?

  27. I can see both sides of this issue – on one hand, the idea is to banish processed sugary bad foods from your diet, so eating things “paleo-fied” could be dangerous. I know for myself, I have to be very careful with sugar/sweet foods, even fruit. (It kind of sets me down a bad path if I’m not very disciplined about it). But I can also see that when someone is faced with the challenge of feeling as though they can never have any of the foods that were so important to them ever again, they might just want to give it up and go back to SAD. So I think this cookbook could be really helpful for some people. The only thing I really crave from my old eating ways is chocolate milk with Hershey’s syrup. Sometimes I just gotta have it!!

    1. I feel the same way about chocolate milk, but I get the syrup from Trader Joe’s as it’s made with sugar. Hershey’s syrup is made with HFCS which I avoid completely. I use 8 oz almond milk, 1 tspn cocoa powder and just a small squirt of syrup for a tasty treat.

  28. Mark – the book sounds great. I will definitely buy it.
    @Patty – the lady with the birthday cake dilemma – check out raw cake recipes on line. (Google raw food deserts). They are often totally gluten free and pretty much primal using ingredients like avocado and pure cacao powder and nuts. I made a cheese cake for friends which was made entirely from cashew (soaked over night) nuts and lemon rind with a little maple syrup and it tasted pretty much like the real thing.

  29. My take is great to have a paleo-fied “cheat” like muffins , ice cream, pancakes etc. OCCASIONALLY. For example I just made almond flour muffins that had a little xylitol in the mix as a sweetener, they were DELICIOUS and it is WAY better than having regular flour muffins.
    2-3 times a year like for my birthday I make ice cream with xylitol ( a natural sweetener made from birch) and whole milk. Again way better than normal ice cream.
    I am very satisfied with the way i eat primally and do not miss wheat, sugar and legumes. To me the best part of a burger is the meat and veggies and you can make your own primal mayo or katsup, just wrap it in lettuce who needs the bun?!
    I think this book is good for the occasional cheat and to get the kids and family on board

  30. As someone who is newly Paleo I’m a little confused. Can you eat this while you’re still in the weight-loss phase of your Primal/Paleo plan or do you have to wait until after for the plan to be effective? Any help anyone has to offer would be greatly appreciated. thank you!!

    1. I haven’t gotten the book yet, but I would actually recommend not to be too strict with yourself and occasionally allow yourself to indulge, especially in the beginning. It took me years before I really began to stick to a “primal-ish” diet (see my other comment).

      So yes, I would try the recipes in this book, if I was a beginner.

  31. Can’t wait to get my copy! I don’t see it as finding a way to cheat, as some have mentioned. It’s a way to widen the spectrum and include familiar foods in a healthier manner. As long as the ingredients are paleo, what does it matter if you eat waffles?

    Mark, any idea when these are going to start shipping out? I ordered last Thursday and am still ‘awaiting fulfillment’.

  32. I was just about to buy this book from the website until I saw the $18.95 charge for handling! I agree that the sample and the apron make the package a good deal for $29.95 but I am not prepared to add an additional 63% of the cost of the book for handling.

    I will just wait until I can buy it from Amazon or a local book store.

    1. Shaun, me too 🙁 I would like to support this venture and I would if the handling cost was reasonable.

  33. My girl and I try to stick to Mark’s recommendations on what to eat 6 days a week, and combine that with a cheat day once a week (see Tim Ferriss’ book ‘The 4 Hour Body’). On cheat days we basically eat whatever we feel like, without restriction. This approach has worked pretty well so far (past 6 months), however as you can imagine, to eat “whatever” on cheat day does have some repercussions.

    I find this book an excellent idea, and in fact a necessity in these modern times where we’re constantly exposed to all sorts of bad stuff. Remember Grok didn’t really have a choice in terms of what to eat, it was a constant struggle to survive back in 10+k BC.

    So we’ll try to incorporate some of these delicious looking recipes into our diet – probably in lieu of much of the crap we take in on cheat days.

    Thanks, Mark!

  34. I would like some egg-free recipes too. For example Mark, it would be great for me if you could come up with a way to make Paleo egg-free waffles and wraps apart from lettuce. Or if anyone else can suggest anything to me I would be very grateful.

  35. Hi Mark

    Will this book be available in South Africa? Obviously the ebook version is an option but I would prefer a hard copy. Thanks!

  36. I was very excited about this book, but today, when it came in the mail, the cost of the book, even with the extras, dampened my excitement. The book was $ 29.95, no shipping, great, but still $ 18.95 handling, plus since it was shipped with DHL I payed another 19.85 at the door upon delivery. Don’t even want to look at this book right now. :o(

    Next time, I’ll buy my books at Amazon again.

    1. I just wanted to order the book for me and some friends together with some stuff from the shop.
      But: The shipping costs increased with every item put in the basket + the all time handling fee. I wonder if the customs in here in Germany will take charge on top.
      I consider amamzon to order the book, miss out the extras not do not buy other stuff at the PB store 🙁