Or at least really, really devious. Not only does the food industry use emotional marketing ploys to get to children, they devote trunkloads of money and research finding ways to manipulate every possible demographic. The latest target: “utilizing” the Hispanic market. May we point out a) Hispanic is about as accurate as Caucasian, and b) while it’s fine to figure out what your shoppers might want, the following example from an industry report is downright manipulative.
This isn’t at all about providing a service a shopper can benefit from; this is about finding subtle, effective ways to use people. The most shocking part of all? This isn’t top secret. There’s no leak over at Food Processors Are Us. No bug, no source, no spy. It’s right out in the open. Every food product and service imaginable has online resources with this type of information. These sites don’t get advertised because they are not intended for the consumer. But they exist. Check out the clickativity above to see the entire revealing report, which only gets better – or worse – the longer you read. Comes complete with cheesy graphics.
2) Getting a tan prevents skin cancer
You didn’t read that wrong. Though it seems paradoxical, spending a little time in the sun can stimulate the very immune cells that prevent skin cancer. So go fry to your heart’s content! No, just kidding, don’t do that. But a little sunshine every day won’t hurt a bit.
3) Hey! Now, these are REALLLLY bad for you. Before, they were just really bad for you.
So, it has come to light that Big Puff has been adding additional nicotine to cigarettes since the late 90s. (Nothin’ says “I don’t care” quite like “I’m seriously, completely, totally trying to kill you. And not just a little bit.”)
Experts say the only way to combat the rates of addiction is to copy Australia and slap cigarette packs with really huge warnings. At first, this might seem silly, but think about it: every food product down a pack of Chiclets has to include details on every milligram of what it contains, plus nutrition information. By comparison, it is a little odd that cigarettes don’t have to state much of anything – considering they kill you and all.
Web it out:
You won’t believe what deficiency disease is a growing problem in the richest country in the world (that’s us, by the way).
First Plan B, now the HPV vaccine debate. More states are considering requiring the shot for girls – and even boys. What are your thoughts, Apples?