I’m kinda sad to be saying this, but the 2016 Primal Blueprint 21-Day Challenge is officially over. Mine is a bittersweet sadness, though—the good kind you get after a great party or wedding. I’m not really broken up. After all, thousands of you guys participated in and finished the challenge, which means thousands of lives probably improved (and thousands more witnessed your lives improve and wondered whether it might improve their own lives, too). That’s nice.
Although I’ve mentioned it before, most people probably don’t know this: a primary interest of mine in the Challenge is entirely selfish. You guys inspire me. When I’m putting together contests for 15-second recipe videos, I want new ideas for making quick and delicious food in my kitchen. When I ask for your thoughts, I’m getting advice and insight from the best and brightest around. The beauty of this Internet/social media thing is that the information is open to everyone, so everyone can be selfish and draw inspiration from everyone else’s content. You’re not emailing me the recipe videos. You’re posting them to Instagram.
Each Challenge (pleasantly) surprises me with regards to how smart, creative, and impressive my readers are. It keeps me on my toes and makes me realize I have to step up my writing and researching game. These are hard realizations but ultimately good ones. So thanks for that humbling feedback.
Although the 21-Day Challenges limit how many feature MDA articles I can produce, I do my best to increase the quality. You don’t want to lead people on wild goose chases or have them switch directions in the middle of a Challenge, so the trick is to help them maintain focus. Articles during a Challenge need to support the journey and motivate, not throw you off. My article on personalizing Primal Blueprint Fitness based on fitness level and personal context was designed to help you make realistic training goals; my article on the 8 essential kitchen hacks made your experience in the kitchen easier and more effective. Another pair on identifying and overcoming obstacles had obvious relevance (because obstacles will bar your path and you need tools to get around or over them). I also wrote about the effect your gut bacteria might be having on your mental health—including your motivation and drive to win—and what you can do to improve your mood and the way your brain responds to challenges by eating fermented food, taking probiotics, and consuming prebiotic fiber. But perhaps the most useful and relevant feature article was the one I wrote on compassion. We’re too hard on others and especially ourselves, and there’s powerful evidence this has negative effects on our ability to succeed and, well, be happy.
The App and Program
For the second time, we partnered with Vimify to bring you a Primal Blueprint 21-Day Challenge app. It’s always fun and inspiring and beautiful and a dozen other adjectives to see people killing the challenges, overcoming obstacles, helping one another, and making real change in real time.
The Challenge is over for now, but it’s not over. Keep the momentum going. Maintain the gains you’ve made, the changes you’ve wrought, the good habits you’ve established. More prizes still await. And if you want to give it another go down the line, or can think of someone who could benefit from the experience, you can always grab a 21-Day Total Body Transformation package. It’s the templates we use for every year’s challenge.
Great work, everyone. I’m pumped for the rest of the year. I hope you are, too.
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.