Finish Line: The 2015 Primal Blueprint 21-Day Challenge

Well, it’s over. The 2015 Primal Blueprint 21-Day Challenge officially ended yesterday, and thousands of you successfully crossed the finish line. Needless to say, you guys impressed me. You always impress and astound me during these annual challenges, and this year was no different.

Although I’ve mentioned it before, most people probably don’t know this: I do the Challenge right along with you every year, using your collective energy as motivation. My personal Challenges have little to do with the Primal basics of eating, exercising, and sleeping — most of which I’ve got down pat — so I use these times as an opportunity to tackle new areas of Primal living. I always manage to learn something new about myself and this way of life. So, thanks for that, everyone.

While it’s still fresh in our minds, let’s go over the past three weeks and revisit the highlights (I’d revisit the low points, too, but there weren’t any!).

The Contests

This year’s Challenge was absolutely filthy with contests. Whether it was a Saturday recipe for sun-dried stuffed chicken breast, a bacon bonanza involving over six pounds of pure, unadulterated bacon (I think I need a cold shower), a post urging you to self-reflect on your journey thus far, a contest where the prize for offering your honest thoughts was a contraption allowing you to squat to poop over any toilet in the world, or one where you got to do your best Jeff Foxworthy impression, almost every post contained a contest giving readers the chance to win awesome prizes.

Your Creations

Every Challenge reminds me of the fact that I’ve got some really creative, really talented readers out there. For the Primal Workout videos, you braved rival hipster tribes to go foraging on bicycle through the concrete jungle of NYC, turned father-son bonding into an effective training stimulus, showed us the value of spending time on the floor, and became tactical cavemen in addition to much more. just to describe a few.

The cooking videos were mouth-watering, of course. We got a winning legit chili from Mama T that I’m going to have to try, a great way to make liver palatable for people who usually avoid it, and I have a special place in my heart (and stomach) for liquid bone, which is very close to how I make bone broth. The most interesting recipe came from Zach, who made jerky out of a kombucha SCOBY. Go check the rest out, too. They’re all great.

The Articles

The 21-Day Challenges are by design a bit lighter on MDA articles, but I try to make up for that with quality. The tricky part is writing stuff that applies to folks currently knee-deep in the Challenge while standing the test of time. If you can go back and read a Challenge content post months or even years later and still get something from it, I’m happy. And between Alessandra Wall’s two guest posts about the importance of setting goals and how to turn thinking into doing, my posts on how to make your food taste better using the natural spice of hunger and the top 11 ways to assess your own true fitness level, and the several dozen reader questions I answered, I’m happy. Oh, and you learned how to use a simple mantra to change your approach to health, food, life, and everything in between that doesn’t stop working just cause the 21 days are up. You’ll have plenty of reason to go back and revisit this month’s content.

The App

For the first time ever, we partnered with Vimify to bring you a Primal Blueprint 21-Day Challenge app. One of the favorite parts of my day was hopping on the App just to watch all the progress updates, comments, and interactions unfold along the feed. In (near) real time, I was able to see how each individual person was approaching — and overcoming — the various challenges. I hope you enjoyed it, too.

Luckily, it doesn’t end there. My good friends, longtime PrimalCon presenters, and superstar Olympic lifting/lifestyle coaches Adam and Vanessa Lambert have developed a brand new challenge with Vimify, a sort of continuing education for Primal people who want to keep the train rolling and maintain their momentum.

The Bee The Wellness “Unveil Your Wellness” Challenge was created specifically for folks transitioning off the 2015 Primal Blueprint 21-Day Challenge, those who missed the boat and want in on the fun, and anyone who’s at all interested in solidifying and furthering their Primal lifestyle. Adam and Vanessa are really talented and extremely warm (a potent but rare combo) coaches who I trust deeply, and they designed this system to make their personal coaching experience accessible to our community. If you’ve hit a bodyweight or performance plateau or need a kickstart or want to kick sugar cravings and you’re ready to give 100%, I wholeheartedly recommend their system as your next step.

You don’t have to go it alone. As with the 21-Day Challenge, you’ll join a community of like-minded Primal participants who support, encourage, inspire, and compete with you throughout the challenge. Plus, you’ll have access to the expertise, guidance, and wisdom of Adam and Vanessa for the duration of the challenge. You will dig deeper into Primal living with new workouts, continuing education, and a program designed to meet you at your current level and help you build from there for the rest of your life. If you are serious about getting leaner, fitter, and healthier, join their challenge!

Good work these past few weeks, everyone. Seriously — I’m proud and I’m excited to see where you go next.

That’s it for today.

Prefer listening to reading? Get an audio recording of this blog post, and subscribe to the Primal Blueprint Podcast on iTunes for instant access to all past, present and future episodes here.

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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10 thoughts on “Finish Line: The 2015 Primal Blueprint 21-Day Challenge”

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  1. Thanks, Mark! It was fun and my family was 2/3 on board with me as well, so we moved the needle a bit here.

    I’d love to do this again in the spring or summer–for those of us who are struggling with harsher-than-Malibu winter weather, it would provide us with easier successes on the exercise front. I’m a recent transplant from the Palisades and I know I have to figure out how to navigate “real” winters, but it’s just one huge extra hurdle and I’d love to start without it in my way.

    That being said, I’ve now got a treadmill in the living room, so I’m doing much better than last year at this time! Thank you and your team for all your encouragement. And thank you to the other posters for their ideas and collective vibe!

  2. Kudos Mark. The challenge was big fun and just flew by so fast. I’ve signed on for Bee The Wellness and am looking forward to enjoying the continued sense of community.

  3. Mark, thank you and your team for all the encouragement. It took 21 Days of challenge to get PEM in the right order, LOL. I am doing the physical aspect this time around and I can feel the difference. Early on you stated sugar cravings would go away, I can’t believe it, they did! I have PB hardcover, 21 Day Challenge and PB Cookbook. I love em’ all, but, it was the online 21 Day Challenge and Forum Journal that really brought everything home and helped me stay accountable. It was long enough for small changes to add up to big changes and become part of my lifestyle. It’s still “progress not perfection”, but I am going in the right direction! Thanks again!

  4. Thank you Mark and to the entire PBP team. What a fantastic job.

    One of the things I want to remind people is that January 1st is an arbitrary date. I’ve succeeded the past year and half beyond my wildest dreams.

    First in health and thriving and getting to be the real me, explained in the link by my name if interested. Then weight loss was a side effect.

    But I reached a point in my life where it was ALL GO. I had the highest motivation ever. And that helped a lot.

    So maybe the month of January 2015 wasn’t it for you. When you are ready, hopefully not through a loved one just being devastated by conventional wisdom like my motivation was, you will come back to PBP. The framework works for almost everyone I believe. Why? It is based on us, the human animal and our evolution. And we are, ultimately, more alike than different.

  5. I thoroughly enjoyed the 21 day challenge, and signed onto the Bee The Wellness challenge. Can’t wait!

  6. Thanks to the team for making this so available. I have been primal for one full year in March and what change it has made in my life. I’m down 45lbs and up in life! I can’t believe the difference this has made for me. This last 21 day program helped to affirm the information I have taken in over the past year and encouraged me to keep going and make even more of an effort to be 100% all of the time. I am going to try the “Unveil your Wellness” program also and see where that takes me. It can’t hurt, right? The PB and this challenge has even shown me a path to quit drinking, something I have struggled with for many years. I’ve attended AA meetings, had heart to hearts with friends and my to be wife and this, for some reason, is the thing that made it sink in. I have to stop. Well tonight I can say that I have stopped and It’s thanks to the PB and it’s teachings. It’s opened my eyes to a whole new world of health and happiness. Thank you all from the bottom of my heart.

  7. Well done to everyone who joined in/followed or whatever your level of involvement was! I started well, got a new job and life took over, but I’ve stuck with as much as I could. I will carry on though, and as things get easier and the weather gets better, I will keep improving. Thanks Mark!