Last week’s post on emotional eating got people talking – about the personal struggles they’ve had and the mental games they’ve learned to avoid in their quest for health. One such game, I think, is what we call treating ourselves. How many people justify bad eating habits because they tell themselves they deserve the treat? “Can’t I just enjoy a little pleasure in life?” “Aren’t I entitled?” Sometimes it takes on context. “With all I put up with…” “Why can’t I just have this one thing?” “This is the one thing I do for myself.”
Treating ourselves. When the noun morphs into the verb, there’s a subtle but significant distinction. Treating ourselves invites us to step outside our normal life for the promise of something of sweeter – and “better.” On occasion, it can be a lighthearted dalliance. For too many people, however, it becomes a continual path of self-sabotage. We all want to believe we deserve more, deserve better than what we come to feel is the mundane. Advertisers leap on this low hanging psychological fruit. Our culture as a whole promotes the immediate gratification of it. There are days when the most resolute among us might at least consider the question. Maybe it’s been one of those days…or years. We’re going through a tough time. We might feel like this momentary extravagance really is all we have to salvage the day.
We can feel like we’re justifiably soothing ourselves or we’re valiantly snubbing our noses at the world that abused us so heinously, but the truth is we’re only robbing ourselves of our own health and wellbeing. Sure, a “treat” distracts us in the moment. The taste, texture, and concept numb us for a short time to whatever emotion, issue, or task we’re hoping to escape. In and of itself as an occasional choice, it doesn’t seem like any real harm. Usually, it isn’t.
The problem is, the concept can take on a life of its own. We treat ourselves enough, and it becomes more than a momentary indulgence but an ongoing excuse to delude ourselves into living – and eating – in an alternative reality. As reader Chica put it last week, the treating/cheating concept places the possibility of making healthy choices outside ourselves and onto an invented “authority.” We give up our own authority and sell out our own intention in doing so. A treat in this context can convince us on some level we’ve “freed” ourselves from that imposition for a few minutes. It might make x, y, or z situation feel comfortably remote for a time, but sooner or later that same vexation comes back into focus again. By eating out of avoidance or entitlement, we’re not fixing the original problem. To boot, we eventually find we’ve created new issues. We put on weight. Our health markers take a downturn. Money we’d budgeted for healthy food has now been spent on junk food. The literal and figurative cost can add up quickly.
Sure, there are conscious, legitimate reasons for choosing to eat a piece of holiday pie, a friend’s birthday cupcake, or other non-Primal food. Telling yourself you “deserve” it, I’d suggest, isn’t one of those. As the 80/20 guide explains, sometimes there’s nothing wrong with pleasure for pleasure’s sake – no strangled mental justification required. An excuse, I would argue, is nothing but a game.
What do you deserve then? It’s a question I think we all need to ask ourselves at some point. What do you feel you deserve, and how does your answer genuinely serve your wellbeing? Do our indulgences (food and otherwise) mollify us or nourish us, numb us or fulfill us? Do we even regularly give ourselves those things that we feel we deserve? If not, why not? Do we accept other, lesser things in their place? What does this denial (full or partial) do to our life satisfaction, and how does it perhaps influence less healthy choices we make in a day – whether it be food or something else?
Ultimately, we decide what role pleasures and rewards will play in our lives and what they will be. The best indulgences I would argue, aren’t those that remove us from our healthy intentions but those that leave us with a broader, more expansive vision of what they could be.
Thanks for reading. Share your views on treating yourself to what you deserve. Have a good end to the week, everyone.
About the Author
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.