Diet Coke used to work hard to prove that it was more than just water and chemicals – consumers wanted to feel that they were getting something for their hard-earned dollars. To that end, marketing played up the great taste and refreshing benefits of Diet Coke.
Fast forward a couple of years, when water – particularly bottled water – is all the rage (never mind that thousands of children die every day from lack of access to water). Now, Diet Coke is falling all over itself to trump up the fact that it’s practically identical to water! Hey, it’s 99% water!
Which is funny, because why would anyone want to pay for 99% water with added chemicals?
Perspective and Priorities: fancy water doesn’t help anyone
The plastic of our lives
It’s not soda, it’s a sparkling beverage!
About the Author
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.
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