Chocolate. The Malibu farmers’ market sets up shop about a half block from my office every Sunday, and one of the regular, irresistible booths is Choco Vivo. Organic, fair trade, fermented less than 3 days – this is chocolate for people who like cacao, not chocolate for people who like candy bars. Winner receives an assortment of 100%, 85%, 75%, raw nibs, and the cherry, almond, peppercorn blend. For those outside the LaLa Land farmers’ market circuit, you can find ChocoVivo here.
Coconut Juice. Today’s second sensible vice comes with or without pulp (or with a hint of lime). In the pursuit of all things coconut, the winner will receive two mixed cases of coconut juice, courtesy of Amy & Brian Naturals. That’s over a gallon and a half of liquid. For all the athletes out there trying to bridge the gap between ideal Primal living and endurance training, this is good stuff for the days when you clock the extra mileage. And to clarify, coconut juice and coconut water are the same thing.
For those unfamiliar with the 80/20 rule, I’ll discuss it in depth later today, but in brief: if you align your life with the Primal Blueprint principles 80% of the time, consider yourself on course. While you should strive to be Primal 100% of the time, 20% happens. And today it’s time to share 20% stories…
So, what’s your 20? Mine is beer. And I’m not talking about Bud Light Lime. I like a beer dark enough to make motor oil jealous. An no, beer is not made from meat and veggies. Despite Michelob Ultra’s ad campaign, beer will not improve your performance time. It’s made from wheat and barley. My 20 is an Old Viscosity Ale from Port Brewing Company. While I very rarely imbibe, I never have regrets when I do.
Now it’s time to tell me yours. Today’s contest isn’t designed to celebrate the bad or knock all the beginners off the Primal wagon. It should serve as a reminder that even the most Primal of us have unPrimal moments, and that when we do, we shouldn’t be ashamed or embarrassed about those moments. We should simply recognize them for what they are – that 20% – and keep on striving to live Primal the next day. So share your moment. Your best (or worst) 20% moment. Do so in 150 words or less in the comments section of this post.
We’re not just picking a winner at random this time. The Worker Bees and I will pick our favorite moments and then hold a poll next Sunday where you’ll pick the winner. A good moment is one that either shows excellent use of sensible vices, or a moment that exemplifies how you can pick yourself up and keep going Primal after a moment (or crazy night) of vices that are anything but sensible.
September 16, 9:00 am. Only one day!
Who is Eligible:
As with most of the other perishable prizes, this stuff ain’t crossing borders. A substitute prize of equal value will be offered to an international winner. Sorry, Swedish readers. Next year I’ll have a Swedish prize just for Swedes.
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.