Contest: Design the Next Primal Blueprint Poster for Cash Prize

Primal Blueprint PosterThe Prize:

Benjamins. Moolah. Dough. Bread. (No, not that kind of dough and bread.) I’m talking cash. Cold hard cash you can use to buy whatever you want. (May I suggest some Primal fare from a local farmer or dining establishment?)

The winner of this design contest will receive $500. If I actually print the design and distribute the poster the designer will receive an extra $1500, for a total prize value of $2000.

The Contest:

The Primal Blueprint Poster (click the image to the right to zoom in) was designed a few years back. While it’s holding up OK, I think it’s time for an update – a makeover, as it were. And that’s where you, or at least all the graphic designers amongst you, come in. Design the next Primal Blueprint Poster for a chance to win the prize above and have your design end up on garage, bedroom, classroom and gym walls around the world.

Now, what’s this poster all about? The purpose of this poster is to showcase what the Primal Blueprint is and – at a glance – how it is done. So it needs to be educational, but it also needs to be eye-catching and engaging. The best designs will capture the spirit of the Primal Blueprint in the design (we went with a sandstone background and savannah imagery for the last poster), and the message of the Primal Blueprint in the content (what it is, the problems it solves, why it works, how it’s done, etc.).

Here are a few of the things you can include to accomplish this, but there is no requirement to use any of them:

One requirement: “Primal Blueprint” needs to remain in Trajan font. (And if you’d like to use the Primal blue, it’s hex code #1962c6.)

Be creative, have fun with this, and see what you can bring to the look and feel of this poster. Once you’re happy with your design, email it to me in PDF format. Include “PB Poster” in the subject line of your email. I receive hundreds of emails a day. If the subject line isn’t correct, there’s a chance I may miss your submission entirely.


Open to all denizens of planet Earth.

The Contest End Time:

September 24, midnight, PDT.

How the Winner Will Be Determined:

The Worker Bees and I will choose a winner.

Fine Print:

  • MDA reserves the right to not print and distribute the winning design.
  • We reserve the right to publish the winning design on MDA.
  • If we decide we would like to print and distribute the winning design, $1500 will be paid in exchange for the artwork files and a signed contract relinquishing the rights to the design.

To track all the contests visit the 2012 Primal Blueprint 21-Day Challenge Contest Page for daily updates.

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

If you'd like to add an avatar to all of your comments click here!