Potato chips are one of the most popular American snacks and are our favorite “vegetable”. We spend nearly 3 billion a year on these fried starch crisps. The health issues associated with chip consumption are well-known. What you may not realize is that, pound for pound, potato chips often cost more than the choicest cut of premium beef.
Relatively ridiculous pricing goes beyond chips. We groan about gasoline being expensive, but salad dressings, sauces, sodas and even bottled water cost far more. And how about a gallon of toothpaste? Hundreds. Most processed foods, beverages and household items are relatively inexpensive to manufacture. We’re not paying for ingredients, we’re paying for the marketing of those ingredients.
Another reason to eat food, not food products.
I’m sure we could come up with dozens of “cheap” snack and household products that in truth cost more than seemingly expensive foods. Anyone up for a little arithmetic?
Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.