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Approaching the Challenge with an Abundance Mindset

Just like Primal eating flies in the face of any typical “diet,” so I think the 21-Day Challenge [1] leaves most similar events in the primordial dust. Despite my penchant for boldness, why do I say this? For many reasons really. For one, because the Mark’s Daily Apple community never disappoints. Every year it blows the previous Challenge out of the water in terms of engagement, creativity and enthusiasm. But there’s something else – something more fundamental to the 21-Day Challenge – and the Primal Blueprint – themselves. Primal living doesn’t have need or patience for deprivation. It’s about enjoying the full measure of health, happiness and contentment. It’s about living the good life in every sense of the word – where your vision and values intersect with genuine well-being. The Challenge can be the ultimate kickstart to initiate or deepen or more fully personalize this possibility in your life. My vision for everyone: approach this 21-Day Challenge with an abundance mentality. Abundance? As in more than enough, plentiful, profuse, copious, bountiful, you ask? Yes to all of the above.

It can seem like a bit of a mind bender – a health endeavor centered on abundance rather than deprivation. After all, our culture tends to come at weight loss and health challenges with a white-knuckle, nose-to-the-grindstone mentality. While the montages of screaming, grunting and suffering in made-for-T.V. competitions [2] represent the extreme, even the everyday run-of-the-mill challenges typically preach a rather meager picture of moderation.

Oftentimes the images and messages behind these challenges revolve around being conscientious, sacrificing and sensible. They play to what is assuredly our good sense of discipline and temperance. They flatter our sense of virtuosity. Am I the only one who cringes a little at this, who bristles against the insistence on temperance, who balks at the concept of “sensible”? Sensible to me suggests small. For instance, a sensible, measured existence feels like a small life to me. I don’t know about you, but I want a big life. And a big slab of grass-fed red meat for dinner.

Likewise, I’m not promoting a small, sensible Challenge here. Sensible is what people claim when they choose to eat a single piece of bacon. Personally, I call that a blatant and sad act of self-imposed scarcity. Scarcity. Let’s hack away at that notion like a hungry homo erectus on a wooly mammoth.

When we buy into the idea of scarcity, we allow ourselves to be taken in by the false promise of deprivation. By depriving ourselves, we believe, we can have what we want. The problem with the logic is this: we’ll never get to abundance by embracing the lack of it. There could be at least a hundred dozen great conversations around the concept of abundance alone. Suffice it to say here, abundance encompasses our grateful attitude toward what we have and our generous openness to what can come. When we seek control by parsing out the good of life – whether it be flavor, fat, time or joy, we trap ourselves in a myopic mental cul-de-sac. What’s worse, it can become a whole lens by which we see (or don’t see) every opportunity in life. We spend life looking through the wrong end of the telescope, and our vision (and self-concept) are distorted for it.

When you embrace the paradigm of abundance, however, the question becomes, “How good are you willing to let it get?” That’s the pertinent inquiry for this Challenge. That’s what I’d like everyone to ask about the aims and interests they’re bringing to these 21 days. How good are you willing to let it get? How good are your willing to feel? How much are you willing to enjoy? How much change, success and momentum are you willing to experience?

First, ferret out all manner of deprivation focused assumptions. Forget any diet or health and weight loss challenge you’ve done in the past. Let go of any and all thoughts of controlling your experience through self-imposed scarcity. Switch out your mentality. Use a new language. From the perspective of abundance, imagine what you *get* to try, what you get to do [3], what you get to eat [4], what you get to enjoy [5], what you get to rediscover [6]. Tell yourself you’re taking on a grand life experiment – because you are. Tell yourself this is your time – because it is. Tell yourself you’re worth it – because too often we believe we’re not [7]. Abundance doesn’t buy that.

Consider these suggestions for thinking abundantly this Challenge month…

Thanks for reading, everyone. I want to hear and see how well you’re living, how much you’re thriving [17], how sumptuously you’re eating, how boisterously you’re playing, how extravagantly you’re relishing the Challenge to transform your health – and your life in these 21 Days.