Announcement: Book Launch Update

I just wanted to take a moment to thank everyone again for your tremendous support during the 21-Day book launch, and let you know how it all panned out.

The book release was a huge success. It didn’t make the NYT list (yet) but not for lack of trying. An industry insider shared with me that apparently the Times is down-playing Amazon sales as a component of their formula. We certainly sold enough in all channels to make the list. In fact the first printing sold out to booksellers (not necessarily end buyers) in under two weeks. C’est la vie. We’ll get ’em next time. With your help, though, the book made it to #3 on and spent a solid two weeks in the overall top 100 books. It scored The USA “Best Books 2011” Award in the “Diet & Weight Loss Category,” a top 100 ranking on the USA Today Best-Selling Books list, and is still doing very well. The stone continues to crack thanks to you.

I hope all of you have received and are enjoying your freebies. If you have had any trouble in this department shoot my team an email to and we’ll get you all sorted out.

For those that purchased 8 or more books know that I’m furiously signing away and that your books will be shipping out within the next week. Grok on!

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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7 thoughts on “Announcement: Book Launch Update”

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  1. Is the quote on page 67 of 21 Day TBT confusing to anyone but me? (I’m often confused.)

    The whole fat explanation is very clear but the quote seems confusing. What is “bad” fat in reference to in this sentence?

    Other than the above comment, love the new book. It is the one I will suggest to those interested in primal living.

    This book should make many lives better. Thanks Mark and all who made it possible.

    1. I just opened my book and read the quote…

      Not all fats are good. Canola oil, safflower oil, peanut oil, corn oil, etc. Skip these. NEVER heat polyunsaturated fat – even olive oil!

      I think the quote says that if you are cooking poor quality eggs and eating a lot of bread with it, then yes, you may get heart disease.

      As long as you live primal you are set. For real.

  2. Congrats on the awards! It’s also interesting to note that after PB, the finalist under the USA Today Best Books for Diet & Weightloss is “Beyond Broccoli, Creating a Biologically Balanced Diet When a Vegetarian Diet Doesn’t Work” by Susan Schenck

    1. I’m going to buy that broccoli book. It looks like another book on the paleo/primal way of eating. A reviewer said this:

      “After much research and self-experimentation, she arrived at the conclusion that our bodies thrive best on the diet that they evolved eating–what is called by some the “paleolithic diet.” Our pre-agricultural ancestors ate meat whenever they could get it, as well as an abundance of vegetables, nuts, seeds and some fruit. They also did not have access to the grains that form the base of the nutritional pyramid that our government advocates. Susan discusses at length how health deteriorated after the agricultural revolution when grains became staple foods.”

      Brilliant. This movement is close to join mainstream. My neighbor heard about it for the first time in his life on a national talk radio show… he thinks it was Rush Limbau…

  3. I’ve had your new book about a week now and I’m loving it! I bought it just in time to get the freebies and have enjoyed them as well (I even saw a few of my answers in the ebook, woohoo!). I only wish I had ordered sooner; I used the Amazon free shipping option and it took forever! (I think it just seemed that way because I was anxious to start reading!).

    Anyway, regardless of its standing on the NYT list, this book is a major home run and is sure to be a boost for the Primal/Paleo movement. I’ve been primal for roughly 5 or 6 months and I still have found the book to be a very informative and useful. Many concepts are explained from a different angle, which has helped to clarify some things that I thought I understood, but really didn’t. Also, I have to say that aesthetically, the book looks AWESOME! The pictures, diagrams, and layout are all top notch!

    Thanks for all you do to help all of us cavemen and cavewomen survive in the modern world!