How to Harness the Self-Enhancement Bias (and Claim a Bigger Life)

Inline_How_to_Harness_the_Self-Enhancement_Bias_11.10.16In yesterday’s post, “My 7 Favorite Practices for Engineering the Good Life,” I included a curveball of sorts—right at the end. Chase down fear.

While all seven have been game changers, that one claims the pinnacle. The fact is, it’s the hardest one to embrace time and again, but it’s never ceased to move my life forward in very clear, tangible ways. Still, every time I have to talk myself through the same process.… How can I possibly take on something this substantial? What am I thinking? That one’s just too big, too complicated, too ambitious. This time, surely, you’ve overstretched, Sisson.

But in that moment I remind myself that those feelings don’t drive the bus for me. They won’t be the ones doing the work to make a vision happen (they never are). A stronger, bolder, more adept self-concept will be leading the charge. Because that’s what formidable challenges call for. If I want something big, resisting fear will keep me from it every time. If, on the other hand, I can bluntly tell fear, “You’ve met your match,” suddenly the game looks much different.

When we take on a significant health goal, when we’re staring down what it can take to lose 100 pounds or run a half marathon or beat back an autoimmune disorder or start what will be a new life or lifestyle, it can seem like meeting the impossible. A stronger person, a better person, a more disciplined person might do this, we think.

But not a different person, I’d add. It’s simply time to tap a dimension of self that already exists, listening to the inner voice that says with all the daring of an 8-year-old on a dirt bike, it’s go time.

In the moment of gazing down a long, steep trail from those handlebars, you have a choice about how to see yourself. It’s much the same as when you face any challenge—a snarling predator or life and limb emergency, but the choice might feel more automatic then…and for good reason.

Researchers have identified something called the “self-enhancement bias,” a pattern in the human psyche that naturally moves the needle of our self valuation toward the positive. It describes a range of behaviors that sway our confidence contrary to what an empirical assessment might suggest about our present abilities or willingness.

And its evolutionary logic moves us. We feel emboldened to take a bigger risk, a greater chance than we might otherwise take if we sat in front of a pro and con list. Greater risk could mean greater danger, but it could also mean greater benefit. Audacity only had to help just enough to be adaptive, and the social (and mating) status advantage would’ve been an undeniably powerful factor in the cost-benefit analysis—not necessarily to the individual in the moment but to the overall evolutionary picture. (PDF)

Of course, the ethics of small band society and the ultimate threat of death or dismemberment likely kept this instinct in check. Bravado is different than confidence, and bravery looks decidedly different than foolhardiness. I’ll admit it’s an urge we need to use carefully and consciously.

Still, I think there’s something essential here that often gets missed. It’s easy to spend so much time focused on the negative self-talk—the social, cultural and familial layers of baggage some of us carry—that we lose sight of what’s innate in us, the power that exists untapped.

What if we could get quiet enough to let that old, gutsy instinct rise to the surface? What if we could learn to listen to its message, feel its energy? Trust that it courses through us, too? What if we could imagine that this instinct can move us beyond the limitations of what has been true for us in the past? What if we could get out of the way and let it do the work of enhancing our own self-efficacy? What if we could retrieve the emboldened self, believe it, and put it in the driver’s seat toward our goals?

I’m not saying that substantial change doesn’t depend on the regular practice of sensical tactics, scientifically rooted strategy. We want a new life, we have to live new details. But as I mentioned above, we may also need to live out of a new belief—and a lot more nerve.

Can we harness this peripheral primal tendency? If we feel too distanced from it by the sediment of experience, can we reconnect with it—to see ourselves in a bigger way, a broader story? It may just be that reclaiming this drive will be what cracks the parameters that have unnecessarily defined us and what we feel is possible.

Thanks for reading, everybody. Have a good end to the week.

TAGS:  mindset

About the Author

Mark Sisson is the founder of Mark’s Daily Apple, godfather to the Primal food and lifestyle movement, and the New York Times bestselling author of The Keto Reset Diet. His latest book is Keto for Life, where he discusses how he combines the keto diet with a Primal lifestyle for optimal health and longevity. Mark is the author of numerous other books as well, including The Primal Blueprint, which was credited with turbocharging the growth of the primal/paleo movement back in 2009. After spending three decades researching and educating folks on why food is the key component to achieving and maintaining optimal wellness, Mark launched Primal Kitchen, a real-food company that creates Primal/paleo, keto, and Whole30-friendly kitchen staples.

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9 thoughts on “How to Harness the Self-Enhancement Bias (and Claim a Bigger Life)”

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  1. If I understand the gist of this article, it’s to not let fear rule our lives. On the other hand, those of us who have spouses, significant others, children, elderly parents, etc. recognize that the risks we take will affect them too. Many years ago, when I was in middle school, my father had the opportunity to quit his job in the city and buy a farm on the other side of the state. After much soul-searching he decided against it. I felt bad for him because farming was something he’d always wanted to do, but he knew it would not only be financially risky, it would also be extremely disruptive for his loved ones. Risk might be good at times, but common sense is better.

  2. I can’t believe I’m the first person to respond to this! Powerful stuff, and this is one of the reasons I love MDA. It’s about so much more than eating right and finding the right workout…it’s about becoming a better version of yourself. I can look at so many times in my life that I pushed past the fear and it was totally worth it, but it is still something I struggle with. This is a post that I will read over and over…thank you!

  3. This reminds me of one of the central themes in the Science Fiction classic Dune, “Fear is the mind killer”. That thought served me well as an adolescent, so why abandon it in middle age?

  4. although there’s not a lot i want to say about this post, it’s a reminder of the big picture. we’re here to live bigger, better lives, not try to control food, exercise, and health. i love that MDA is about more than the nitty gritty of what to put on my plate.

  5. YAY! This is me! I lost my job on Dec. 22 last year. Had a choice — go work for someone else or work for myself. I’ve always had little tiny side businesses but this was the first time I was throwing myself into the deep end.

    I had to do some mindset training to move my “self valuation” needle to the positive. I had to throw some life long ideas out the window and just jump.

    There’s been moments of pure panic and sometimes huge doubt. But I looked that fear in the eye and said, “Not this time, baby. This is all mine.”

    I launched the business 7 weeks ago. I currently have zero income and no fear about the future. I have a small line of credit to help me out and HUGE motivation to hustle and take massive action, which I am doing on multiple fronts.

    If you told me a year ago I’d be doing this, I’d think you were crazy. Ha! Now people look at me like I’m crazy for jumping in without a safety net and loving every single bit of it.

  6. I really like this post – and the previous one. I know when I face my fears and do something that is important and also a little scary, I feel better – more positive, expansive, confident and ready to take on other challenges.

  7. One of my favorite books in “The Upside of Your Darkside,” which also makes the point that the negative can be used in a productive way. Definitely a great read given this topic.

  8. Very grateful to read this chapter of the Blog. So true in so many ways. It is time to start my change (again) and make my hoped for life start.

  9. Thank you Mark! I have to agree that this is something many of us need to be reminded of regularly. It’s so very easy to internalize others’ cautions/negativity and let that prevent us from being able to move forward.