Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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April 05, 2007

Why I’m Never Eating Another Salad

By Mark Sisson

I’m feeling a little lost, Apples. My readers know that for over 20 years now, I’ve enjoyed a massive veggie-packed salad for lunch. At this point, the daily Sisson salad is just part of my identity.
So imagine the sense of betrayal – nay, dear readers, bereavement – when I learned that it. has. all. been. for. naught.

The reason I am never eating another salad is because Flat Earth Baked Veggie Crisps are the healthiest thing to come along since, well, plants. These “veggie” and “berry” crisps are just like eating real vegetables!

Only not.

The brand marketing concept is so extended, it feels like homework: people used to think the earth was flat, just like people used to think that chips couldn’t be healthy. Get it? To help the message hit home, Flat Earth’s logo is a flying pig. Because people used to think chips couldn’t be healthy, because pigs would have to fly first, and…my head hurts. Read the fine print: “Beliefs can change!” says Flat Earth. I find this particularly amusing. A belief certainly can change, if you throw enough money and marketing at it. But beliefs aren’t facts – yet again and again, we act as if they are. Marketers know this.

Pigs don’t fly. Almost the real thing is nothing much at all. My politically incorrect opinion is that there is nothing admirable at all about the desire to create a “healthy” chip. In fact, I think it’s a big, fat ethical cop-out.

I know what some will say: at least it’s better than a regular old potato chip. We all need a few healthy indulgences. Their hearts were in the right place (psst…no they weren’t. Flat Earth is owned by Frito-Lay). Baloney. This is marketing, not health.

I’m so disgusted with this trend of making bad foods kinda-sorta healthy, as if mediocrity is an admirable quality. Compromise might feel nice, but how’s that health philosophy workin’ for us? Uncle Sam says “just try to make half your grains whole”. Wow, thanks for the vote of confidence in humans’ capacity for excellence, guys.

Flat Earth’s Baked Veggie Crisps may not be as ridiculous as 7Up Plus (known formerly as corn syrup and chemicals) or vitamin-enriched children’s “milk ‘n cereal” bars (known formerly as candy and sugary goo). But Flat Earth is not a “one serving exchange” of “real!” fruits or vegetables. A chip is not a vegetable, period. You can add in all the dehydrated stale carrots and tomatoes and berries that you want, but until I see Veggie Crisps growing on trees, I’m afraid I have to agree with their slogan: “Impossibly good”. It is impossible – hey, at least they’re honest!

TAGS:  humor, Hype

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5 Comments on "Why I’m Never Eating Another Salad"


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5 years 10 months ago

Mark, what about Terra chips? Just baked root veggies. I’m about three weeks into going Primal (down 11lb.), and I would be so happy if you approved Terra chips.

5 years 6 months ago

I’ve never seen baked Terra chips, only ones fried in canola oil. I used to get them occasionally as an indulgence but it’s too hard to eat a reasonable serving and canola oil is so highly processed I can’t recommend it. Plus, while the root veggies in them are superior to potato, they’re still something you’d want to eat in moderation because they’re high in carbs. A good alternative would be dehydrated zucchini, beet or kale chips. I make them with a small amount of olive oil, garlic and dried onion. Yum. 😀

5 years 3 months ago
Ah Mark – you’re a man after my own heart. You need to help me here in OZ!!!! I teach at a school that won an award for running a healthy canteen. It didn’t deserve the award, believe me. It stocked Flat-Earth type products and little that was nourishing. Fast track five years and the issue now beggars belief. What these children are enticed to eat is nothing short of appalling. Moreover, they love it! Sadly, I am but one voice in the wilderness. Nobody else links the bad behaviour of the children to what they eat.
4 years 5 months ago

Ok, don’t eat any type chip other than home made. Why is a salad so bad you’ll never eat another? Did I miss something in the article?

4 years 2 months ago

John, Mark was eating a generous portion of sarcasti-o’s when he wrote that. I’m guilty of it myself.