Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
4 Feb

What to Look for When Choosing a High-Quality Dark Chocolate

Dark Chocolate MedallionsThis is a guest article from the chocolatiers of Santa Barbara Chocolate. Santa Barbara Chocolate is the supplier of my favorite chocolate, and they’ve been a more than welcome sponsor of PrimalCon since the very beginning, donating boxes of dark chocolate coins for guests to enjoy. PrimalCon attendees can attest, their chocolate is top notch.

As a big fan of really dark chocolate myself – as I know many of you are – I’ve reported on the health benefits of dark chocolate, and explored whether all chocolate is created equal. Still, with all the various labels and terms thrown about these days, choosing a high-quality dark chocolate can be a little confusing. What separates bad from good from best? So I decided to go straight to the source and get expert advice from professional chocolatiers…

Strike the Right Balance

With recent developments and knowledge about the world of chocolate, more and more people are turning to the idea of eating pure chocolate sourced from healthy trees, grown under the care of happy farmers, and produced with quality ingredients. Yet how do you go about finding the excellent dark chocolate with these qualities? There are many components that affect the quality of chocolate and consumers should aim to strike the right balance between harvesting practices, manufacturing processes, quality ingredients and of course, for those conscious consumers, ethically grown and traded. The flavor and texture of any chocolate will naturally reflect these qualities when selecting and tasting chocolate based on the above factors. When you find that chocolate that meets these standards it will delight and inspire your taste buds.

Shade Grown with Love

A chocolate company that starts their journey on the right foot will have an ethical interest in the environment and the farmers. First, look for chocolate that is shade grown in the depths of the green rainforest. There is a huge difference when it comes to shade grown chocolate and sun bleached chocolate. Rather than growing cacao beans on a farm where the plot of land and the branches are exposed to the harsh sunlight, ethical companies use a natural organic approach known as shade grown. This means the cacao plants are planted in the rainforest and given the chance to do what they do best, to stretch for the sun when they need it and to shrink back into the shade when they want to stay cool. The plant works in harmony with nature and can develop the natural and organic way. Mother earth is in the flavor, and with shade grown chocolate you can enjoy the benefits of the sweet damp soil and the earthly nutrients that add to the flavor.

Cacao Tree Forest

How can you tell if a chocolate is shade grown?

Chocolatier’s recommendation: The flavor of the chocolate is the best test. Shade grown chocolate won’t exhibit strong astringency or overly acidic flavors. Rainforest Certified Cacao is another measurement.

Ripened to Perfection

Second, look for chocolate that is sustainably grown and ripened to perfection. The old joke that chocolate is actually a fruit isn’t too far from the truth. Chocolate comes from the fruit known as the theobroma cacao. Just like any fruit, if you want to produce the best taste, you pick it when it is ripe. Unfortunately in our modern world of hustle and bustle and to meet high demands, many companies will rush to harvest the fruit and use pesticides to increase yield. For instance, some companies add artificial enzymes such as acetone or enzymatic polypeptides to their cacao to produce a chocolate flavor and thereby eliminate the traditional and difficult step of cacao fermentation. The traditional process of fermentation is one of the most important steps in making great chocolate flavor. The golden rule to remember when it comes to anything good in life is that it is quality and not quantity. Companies snatching the fruit before it is ripe produce chocolate that is acidic in taste or sometimes green potato like in flavor as the fruit is only partially ripe or not ripened at all. True manufacturers of first class chocolate will not cheat the growing or fermentation process. They encourage sustainable growing practices to reduce pesticide use and only pluck the fruit from the trees when the time is just right.

UTZ Certified

How can you tell if a chocolate is sustainable grown and fermented correctly?

Chocolatier’s recommendation: You’ll notice right away in the flavor. Properly fermented pure chocolate will have the characteristic cocoa flavor without too many other flavors competing. Look for chocolates sourced from cocoa beans that are UTZ Certified as an additional measure.

The Natural Way

The next step in finding premium dark chocolate is to consider the manufacturing process. You are not going to get the definitive taste of chocolate from a company that does a slap dash job when it comes to turning the bean into a bar of luscious and rich dark chocolate. The production process has so much to do with final taste and texture – this is where you can spot the good and the bad from the downright ugly.

Look for chocolate connoisseur companies that have strict manufacturing and quality control practices over the entire production process. These companies handle their production of the cacao bean with care and precision to bring out that true velvety chocolate taste with a supple bitter note that lingers on the tongue. The fruit is not only sustainably grown and fermented properly, but also the beans are roasted and blended with true care to ensure quality. For example, two important phases of chocolate manufacturing that have a significant impact on the final product are the roasting of the cocoa bean and the conching of the chocolate. To reduce cost, companies will over-roast the beans to hide the imperfections of cheap cocoa beans and will under conche the chocolate to save time in production. Companies that care about quality and the essence of taste do not cut corners like these. They roast and conche their beans to perfection and have their manufacturing and quality control processes audited.

Cacao Bean Roasting

How can you tell if a chocolate company has strict manufacturing and quality control practices over the entire production process?

Chocolatier’s recommendation: Look for companies that have ISO and or HACCP Certifications for their manufacturing processes. Does the company exhibit good intentions and care? What does your intuition say?

How can you tell if the cacao has been over-roasted or under conched? 

Chocolatier’s recommendation: Taste the chocolate and see if it is smooth and the sugar doesn’t seem separate. Average chocolate when it melts seems to be in parts (sugar separate from the cocoa butter separate from the cocoa fiber). Premium chocolate will be smooth with a solid marriage of cocoa butter, sugar and cocoa fiber which produces a velvety smooth texture. Over roasted cacao that has shell in it will often have a burnt rubber taste.

Quality Ingredients vs Cheaper Alternatives

The FDA regulates which ingredients can and cannot be used in chocolate, and thus, have issued standard definitions for chocolate. In sum, a quality dark chocolate typically only has three to four ingredients. The main ingredients are cocoa mass, cocoa butter and sugar. However, during the manufacturing process, it is easy for companies to slip in cheaper ingredients to supplement the more expensive quality ingredients. For example, some companies will use low cost artificial sweeteners in their chocolate production rather than real sugar. Also, common practice of some chocolate companies is using cheaper “cocoa butter equivalents” (CBE) such as vegetable or hydrogenated oils rather than the pure cocoa butter. For those true chocolate lovers, watch out for these substitutes in the ingredients. In Europe, manufacturers can add the CBE known as PGPR and not even list it on the ingredients.

Raw Cacao Seeds

Nothing compares to the deep and luxurious taste of the finest, high quality dark chocolate, and nothing else should be used to make it.

How can you tell if a chocolate is using cheaper alternatives in their ingredients?

Chocolatier’s recommendation: Always opt for quality ingredients. Make sure to look at the ingredients label. Make sure the ingredients include cocoa mass (or cocoa liquor), cocoa butter and sugar. Watch out for CBE (cocoa butter equivalents) ingredients such as vegetable or hydrogenated oils. Also, ask if the chocolate is made from Grade AA Cocoa Butter and GMO free cane sugar. Using Grade AA cocoa butter creates that wonderful melting sensation in your mouth that CBE cannot even come close to creating. Cane sugar, when added sparingly, perfectly complements the taste of the cacao bean and produces a finished result that is the very best it can be. Natural vanilla, as long as it isn’t too much, can help accent the chocolate’s nuances too.

Strong Ethics Equals an Honest Taste

Finally, the most important factor worth investigating when seeking high-quality chocolate are the ethics behind the business. You may think this does not have much to do with the taste of the final product but in reality it plays a major role. A standard, run of the mill chocolate company who believes only in profit, will pump out chocolate designed and produced with many cut corners. The result will be a product designed without care for our world. As we say at Santa Barbara Chocolate “save the Earth – it’s the only planet with chocolate.” Choose your chocolate company carefully and look for those who believe in strong ethics and hold integrity close to their heart. A company that is selective over how they produce chocolate from the bud to the bean to the bar is going to put a lot more effort into creating something worthwhile.

Our natural organic approach is an important step in achieving harmony when it comes to chocolate production. The same can be said when it comes to ethically produced chocolate. The sad reality behind the situation is that cheap chocolate and mass produced chocolate can be procured at the disadvantage of the local people. In a world where we are becoming more aware of the hardship faced by others it’s important to take an approach of integrity and be conscious consumers. This means selecting chocolate companies that deal exclusively in ethical trade from the farmers to the family who tirelessly work to bring extraordinary chocolate to our shelves. Making the world a better place for all is certainly worth the small amount of extra expense. That is why our motto at Santa Barbara Chocolate is “Healthy Trees, Happy Farmers, Great Chocolate.”

Healthy Trees, Happy Farmers, Great Chocolate

The Truth Is in the Taste

Once you have discovered a company that is integral to quality ingredients and ethical in their farming, harvesting, and manufacturing practices, then you are well on your way to finding the best high-quality chocolate on the shelves. The final truth will be in the taste. Many dark chocolate connoisseurs enjoy a high percentage of cocoa and only a hint of sweetness. With dark chocolate that is over 75% cocoa you can taste the exotic long notes of flavor that resounds on the tongue and deepens with every bite. Dark chocolate should be smooth, rich and complex regardless of cocoa content. Many chocolatiers think that dark chocolate holds more flavor and depth than red wine and it will ignite all the senses.

When sampling solid dark chocolate, notice the aroma and how it prepares the palate for something magical. As you slip the chocolate onto your tongue a quality dark chocolate will be pleasing in texture and the taste will linger and grow. Dark chocolate is an experience for the senses, and if chosen right can be pure bliss, and a healthy, sweet indulgence.

Support a Company That Does It Right and Get Your Dark Chocolate from Santa Barbara Chocolate

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. What a lovely, engrossing post to start the day.

    paleocrushmom wrote on February 4th, 2014
    • It was a much needed reminder to get some chocolate, though!

      Gary Deagle wrote on February 5th, 2014
  2. We make our own cocoa “puddings”-Cocoa powder, some kind of sweet (sometimes honey, maple syrup, coconut sugar…), and some kind of fat (coconut oil, walnut oil, avocado oil, coconut cream…). It’s super dark, but intensely delicious :)

    Maybeme wrote on February 4th, 2014
    • did you try to add gelatin into the pudding as 4th ingredient? that’s how I make it. then put in the fridge to cool down and solidify and there you go. better than chocolate ice cream. guaranteed.

      einstein wrote on February 4th, 2014
      • could you give me the amounts that you use, I’ve tried a couple of times but they’ve come out rubbery. thanks jack

        jack wrote on February 5th, 2014
        • if they come out rubbery, simply reduce the amount of gelatin untill the consistency of the pudding suits your taste. I use 5 “mountain” spoons of cocoa powder, 2 or 3 flat spoons of sugar and 4 flat spoons of coconut oil for the base mix. I put about 50ml Carte D’Or gelatin powder into a 200 ml cup and pour hot water (abt.90 deg. celsius) on top of it till the cup is half full. then i mix it and wait 10 minutes. after 10 minutes i pour the gelatinous hot liquid into the base and mix till smooth. wait a bit to cool down and put in the fridge. needless to say it can be improved with nuts, dried fruit etc. to taste. very tasty :-)

          einstein wrote on February 7th, 2014
        • Oops, forgot the most important thing of the base mix – coconut milk. Use enough milk for the base mix to be mixable but not too easily. Just enough to make the whole thing wet and no cocoa left dry.

          einstein wrote on February 7th, 2014
  3. There’s a great company I always order my dark chocolate from called Stirs the Soul. Their chocolate is organic, fair trade and manufactured in a facility that is nut, tree-nut, soy, gluten, egg and dairy free. It’s some of the best chocolate I’ve ever had!

    paleopharmacist wrote on February 4th, 2014
    • Thank you for posting this recommendation. Ordering some now!

      Tara wrote on February 5th, 2014
  4. I’m trying to switch to a higher percentage dark chocolate. Right now I’m at 75% but for health reasons (less sugar) would like to increase somewhere into the 80/90 percentile but don’t find it sweet enough. Any suggestions?

    basil cronus wrote on February 4th, 2014
    • I found endangered species 88% cocoa at Kroegers. Has most of what we are looking for I think. Rain Alliance certified, NonGMO, but is produced on equipment having nuts, etc. Very smooth and good tasting though. Was eating Lindt, but this is much better, and is about the same price.

      kent wrote on February 4th, 2014
      • This is exactly what I was going to post. I really enjoy the 88% over others I’ve tried.

        Vince G wrote on February 5th, 2014
        • My favorite, as well. I’ve been eating the “Black Panther” 88% for years. It does have soy lecithin, but to me it tastes so much better than most dark chocolates — which, to me, have a peculiar aftertaste that this one does not.

          dkd2001 wrote on February 6th, 2014
    • Smaller bites will help. You will “need” less as well so it’ll last longer in your “for medicinal purposes” drawer, unless you let a select few know about it and then well, just stash one somewhere else for emergencies of course.

      2Rae wrote on February 4th, 2014
    • I put 90 percent Lindt in the freezer and it seems a bit sweeter that way for some reason. No idea why and maybe I’m just fooling myself.

      Luke wrote on February 4th, 2014
    • We like Alter Eco’s Blackout. Organic, no soy, 85% dark.

      Suzan wrote on February 4th, 2014
      • +1 for blackout!

        Darcie wrote on February 4th, 2014
        • +2 for blackout

          Ellen C wrote on February 6th, 2014
    • Take it slowly.

      I’m now exclusively at 100% because anything lower tastes way too sweet for me. This was not originally the case.

      If you’ve been following PB for a while now, you’ll probably notice that your taste buds have changed and that you now recognize more subtleties in the taste of your food.

      When I first tried incorporating dark chocolate, I could barely get myself to choke down the 75% stuff (I was a milk chocolate kind of child). Over the course of a few weeks with one square each night after dinner, the taste began appealing to me more and more. I then increased to 85% and repeated the process.

      I spent about two months alternating between 85% and 90% each night. Eventually, the two began tasting drastically different to me. I then switched to 90% and 100%, again alternating nightly and kept this up for about 2-3 months as well. Once the 90% started tasting too sweet, I went exclusively to 100% and haven’t looked back.

      Definitely take your time with the transitions, stick to one square of the darker stuff when you’re trying it, and make yourself very conscious of the differences in taste between the lighter and darker.

      Algebra Grok wrote on February 4th, 2014
    • My favorite is Chocolove XOXOX Extra Strong Dark – 77% Cacao. Second is: Green and Black’s Dark – 85% Cacao.

      RobD wrote on February 4th, 2014
    • I am diabetic, but rather than use artificial sweeteners I try to just avoid “sweet.” It took a while, but now I really love totally unsweetened baking chocolate. Scharffenberger’s is good. When your chocolate isn’t hiding behind sugar, you know for sure it’s the chocolate you crave. A small square with a cup of coffee is divine and totally satisfying. If I get even an 88% cacao bar, I won’t stop at one square, I’ll eat the whole thing. Unsweetened baking chocolate is kind to my blood sugar, does not raise it a bit. It’s an acquired taste, like red wine.

      Janice James wrote on February 4th, 2014
    • Taza Stone Ground bar 87% cacao. Never had anything else like it.

      Hale wrote on February 4th, 2014
    • Try Francois Pralus “Le 100%” – it is incredible, not for baking, just delicious. Lasts forever b/c you don’t need to eat much to enjoy and savor and no sugar means it’s not making you eat more…

      Sarah wrote on February 4th, 2014
    • Lindt Excellence. I’m at 99%, but take your time through the lower percentages. And yes, keep it in the freezer. As a good apple — are we still apples, or was that the temporary affectation of a worker bee? Are there still worker bees? — I’ll look into Barbara’s, but Lindt Excellence has been keeping me in chocolate for years note

      ion freeman wrote on February 4th, 2014
    • I agree that Endangered Species 88% tastes better than Lindt 90%, but for me it tastes *too* good to regulate, which I have to do. I’ve seen it at WalMart, but my health food store doesn’t carry it, which makes me a little suspicious. Maybe that’s not a good reason?

      gibson wrote on February 5th, 2014
      • Mea culpa. My health food store sells all the Endangered Species varieties. I’m going to try to hold it down to a serving of three squares.

        granny gibson wrote on February 9th, 2014
    • Green and Blacks makes a really great 85%. It’s what I always start people on because it’s still sweet enough, and very creamy and smooth. It does have some milk protein in it though, just a warning if you’re sensitive to that.

      Natalia wrote on February 6th, 2014
  5. How come there is no mention of soy lecithin? This is the deal breaker for me and it is hard to find chocolate without it.

    Ann wrote on February 4th, 2014
    • Ann, look into stirs the soul, they manufacture their chocolate in a facility that is free from soy, gluten, dairy eggs and nuts

      paleopharmacist wrote on February 4th, 2014
      • Don’t forget Theo Chocolate, it doesn’t have any soy lecithin.

        Vanessa wrote on February 4th, 2014
        • + 1 for Theo! The sea salt and almond flavor is the best thing I’ve ever had. They carry it at Wegman’s.

          Bianca wrote on February 6th, 2014
        • Theo is wonderful. I wish they made a darker variety though.

          Natalia wrote on February 6th, 2014
    • Check out Chris Kresser’s article about soy lecithin. Turns out it’s not such a deal breaker to many people…

      Magda wrote on February 4th, 2014
    • Very hard to find it without it. I like to use cocoa nibs for chocolate flavoring.

      Matt YLBody wrote on February 4th, 2014
    • Some of the Trader Joe’s chocolate (Belgian chocolate I think, not Swiss) has no soy. Theo’s and one more (I can’t think of it, but the wrapper is a brown background with a colorful vine design) that I can think of offhand that are soy-free for those who can’t have it.

      SB wrote on February 4th, 2014
  6. As always, there is much more depth once you wade in.

    Groktimus Primal wrote on February 4th, 2014
  7. Love quality dark chocolate but I got tired of the constant intrusion of political correctness. When the left-wing BS tank got full I stopped reading. Write about chocolate not politics.

    tuba wrote on February 4th, 2014
    • well, you need to justify the higher price, no? and how do you quantify political correctness? that blanket covers a lot.

      einstein wrote on February 4th, 2014
    • Yes, those crazy left-wingers and their caring about the rainforest and forcing companies to tell us what’s in their chocolate — just disgusting!

      Michael wrote on February 4th, 2014
      • Thank you.

        glorth2 wrote on February 4th, 2014
    • Where to you see anything about being politically correct in the post. Where do you see the author criticizing you for buying conventional chocolate. The post is about love – love for chocolate AND love for the rain forest. The message is that chocolate made with love is better tasting than chocolate made with corporate greed. Do you know anything about love? Just asking.

      I don’t always buy the most “politically correct” products. I try, not to be correct but because it is the right thing to do. If someone is on a very tight budget and getting to eat a little dark chocolate is part of helps them stay primal, I say go ahead, buy whatever you can, and enjoy.

      Harry Mossman wrote on February 4th, 2014
    • I agree, I am all for ethically grown products without exploiting labor, but this post made it sound liek a full time job tasting a multitude of chocolate bars. (not that would be such a bad job if you could get it!) SO i have to buy multiple bars and do taste tastings? What if my palate is not sophisicated enough to sort thru all those flavors (or lack thereof). just tell me some good brands to buy and the ones to avoid.

      mims wrote on February 4th, 2014
    • Which part of the article discusses politics? From what I read, it only discusses how chocolate is grown and produced and how the best quality can be achieved. Is it the part about treating workers with respect and dignity (my paraphrase) that bothers you, or the part about growing the plants in a way that doesn’t destroy the environment where they grow? I can see how buying chocolate from exploitative companies would be desirable, because you’ll save a lot of money. But if you care about how businesses are run and how they treat the employees downstream, its nice to know what the options are. That’s not politics; it’s actually a natural expression of the free market at work. The things you care or don’t care about in a business or product are transparent to the consumer so that the consumer can decide what’s important when spending money.

      Mantonat wrote on February 5th, 2014
  8. I’ve just looked at the 85% Moser Roth chocolate bar I have and the ingredients are: Cocoa mass, sugar, cocoa butter, fat reduced cocoa powder, Emulsifier: Soya Lecitihin; Vanilla Extract.

    Now, I’m thinking Soya lecitihin is a common additive that I ideally don’t want to be eating, would we class this a cheap low grade ingredient?

    I’m thinking I should look elsewhere for my 85% cocoa hit? Does anyone UK-based have any recommendations?

    Laura Spoor wrote on February 4th, 2014
    • Try Green and Blacks Organic 85% – Organic Chocolate; Organic Cocoa Butter; Organic Cocoa; Organic Raw Cane Sugar; Organic Vanilla extract. High cocoa content, no soy lecithin, very smooth flavor.

      ClosetLibrarian wrote on February 4th, 2014
      • Oooh Green and Blacks 85% is definitely the best grocery store chocolate I’ve found. Always snatch it up when its on sale.

        BFBVince wrote on February 4th, 2014
        • Chocolate Trading Co. (online) has everything you could possibly want in the way of dark chocolate – and if you go through Quidco there’s often a healthy discount / cashback as well…

          Helen wrote on February 5th, 2014
      • That’s my chocolate too as it’s easy to find!

        AngelaT wrote on February 5th, 2014
    • Mark has written about soy lecithin. He used to say it was no big deal. More recently he has encouraged avoiding. (Sorry, I don’t have the links.) Personally, since I try to stick to one or two little squares per day, I don’t worry about it.

      Harry Mossman wrote on February 4th, 2014
    • I buy it in Germany, but I’m pretty sure you can also get it on the UK: Lovechock. Not cheap, it’s more like a special treat but… it’s sooooo good, I always ask for a box for my birthday-my favourite is almond feige, but pure cacao is also good! (amazon link for UK:

      Tris wrote on February 5th, 2014
  9. Great post! I’m a coffee guy & the parallels between the two are substantial from growing to fermentation to roasting. I’d love to see a post like this on coffee too! Keep up with great work!

    Troy wrote on February 4th, 2014
  10. Try Green and Blacks Organic 85% – Organic Chocolate; Organic Cocoa Butter; Organic Cocoa; Organic Raw Cane Sugar; Organic Vanilla extract. High cocoa content, no soy lecithin, very smooth flavor.

    ClosetLibrarian wrote on February 4th, 2014
    • Sounds nice I’ll try that thanks!

      Laura Spoor wrote on February 4th, 2014
  11. This might not be very paleo, but if you like dark chocolate, try it with a few drops of whisky. It will incredibly intensify the flavour. The lindt 99% tastes fantastic with that.

    martinus wrote on February 4th, 2014
    • Shay, thash a very (hic up) good idea……. Well, maybe not here at work? I don’t keep whiskey in my drawer but there is a chocolate bar of 85% in there, fur medisssinal purposes of corsh….

      2Rae wrote on February 4th, 2014
    • Lol, I pair my dark chocolate with whiskey!! It’s awesome.

      Ashley wrote on February 4th, 2014
      • It’s great with red wine, too.

        dkd2001 wrote on February 6th, 2014
  12. There is a boatload of high quality chocolate out there today, almost impossible to miss it in any decent store.

    n wrote on February 4th, 2014
  13. What about mold and the resulting mycotoxins? Dave Asprey at Bulletproof Executive seems to think that mold contamination is an issue with many sources of chocolate. No mention here.

    Chip Morris wrote on February 4th, 2014
    • I am very allergic to mold and get itchy if I eat chocolate. I have not come across any “mold-free” chocolate. Too bad because I love it!

      Dawn wrote on February 4th, 2014
      • You might try this –

        I have not used the product, but this is the only one I’ve noticed that mentions anything about mold. The site owner is very sensitive to mold and he uses this product himself (so he says).

        Chip Morris wrote on February 5th, 2014

    Taza is a great place, just took the tour (Boston, MA) last weekend and it is the only organic “bean to bar” factory in the nation.

    Peter wrote on February 4th, 2014
    • +1 on Taza!! Great tour, and yummy samples!

      HopelessDreamer wrote on February 4th, 2014
  15. Okay the post is interesting but really, there were so many specifics and taste references that it’s hard to even figure out. It would have been great if there was a short list of products that meet the criteria so average Joes could compare..

    Shaboopi wrote on February 4th, 2014
    • Note that this was a guest post from a chocolate company. All the recommendations are based on their own practices, so they’re basically saying “buy ours if you want to be sure you get all of the above in one bar of chocolate.” It’s not likely that they would recommend competitors. Maybe Mark can chime in with some of his other favorites. Other commenters are also throwing out some pretty good options.

      Mantonat wrote on February 5th, 2014
  16. I’ve been buying bars of baking chocolate. 100% cocoa, and delicious! It’s also not expensive, like a lot of the fancy “eating” chocolates can be.

    Rob wrote on February 4th, 2014
  17. This article is lovely and all, but it didn’t mention two important things:

    1. the coming chocolate shortage

    2. the coming water shortage in CA

    If these things begin affecting our chocolate availability and manufacture, what are our alternatives…and more importantly, where’s the article section on THAT?

    Wenchypoo wrote on February 4th, 2014
  18. I’ll second (or third) the green and blacks organic 85% recommendation. Excellent flavour.

    spacediver wrote on February 4th, 2014
  19. I’ve long been a lover of dark chocolate and a sufferer from migraines. Went on a chocolate fast three weeks ago and have not had a significant headache in that period.

    I don’t like what that is telling me, but I will be conducting judicious experiments with some of the higher quality brands. One thing, tho… Even if I can establish a tolerance level, how much attention do I pay to the idea that the headaches may be telling me about sub-clinical effects at lower dosage rates?


    PeterW wrote on February 4th, 2014
    • Peter, I’m one of those rare birds who doesn’t care all that much for chocolate. I rarely eat cocoa or chocolate of any kind and I never get headaches, much less migraines. I don’t know if there’s a connection of some sort, but it sounds to me like your body is trying to tell you something.

      Shary wrote on February 4th, 2014
    • I found that once I totally cleaned up my diet, migraines went away, and I can still enjoy chocolate. For me, clean means no grains, no cheese, nothing processed (e.g. bacon with MSG), and no alcohol (other than occasional tequila). Look at what else you may have done differently during your “chocolate fast” just in case chocolate is not the cause (or at least not the only trigger).

      Linda wrote on February 4th, 2014
  20. I live in Santa Barbara. Santa Barbara Chocolate’s website has no address. :(

    Diane wrote on February 4th, 2014
  21. Seeing this post put a huge smile on my face! Now for all the ensuing taste-testing…

    I’ve always wondered if I was getting quality chocolate, even when buying 85% and checking ingredient labels. Thank you for the tips!

    Stacie wrote on February 4th, 2014
  22. This was well written and I realize what I’m asking may not be the point, but really all I want is a list of dark chocolate that’s primal approved I can get at the store.

    Dena Harris wrote on February 4th, 2014
    • I think the main tip from the article that should help you out is: look for a very short ingredient list made up of those ingredients mentioned. For primal purposes, the higher the cocoa percentage, the better. I think other articles mention that you should look for at least 77%. More cocoa means less sugar.

      Mantonat wrote on February 5th, 2014
  23. I live in Australia, and have just read a gorgeous article in SBS Feast magazine about an artisanal chocolate maker at Margaret River, who use only TWO ingredients in their organic chocolate. They use only antique equipment for processing. I am looking forward to treating myself with this chocolate soon! Here’s a link:

    Cindy wrote on February 4th, 2014
    • Yay! Thanks Cindy! Totally going to try this :)

      Kelly wrote on February 4th, 2014
  24. My friend fell upon hard times so in a donated gift of food there was an 85% chocolate bar, she took a bite while I was there and I saw when it hit her, it was nice to see it give her the feeling of WONDERFUL. It was medicine for her soul.
    Now I’m going to try the baker’s chocolate eventually.

    2Rae wrote on February 4th, 2014
    • Most chocolate labeled “baker’s chocolate” is pretty low grade stuff, even if it has no sugar.

      Mantonat wrote on February 5th, 2014
  25. Linda, Shary……

    I didn’t suddenly go Primal. I have been running basically on the 80/20 rule for a while, but with no success In reducing the headaches. I don’t have an obvious reaction to dairy, having eliminated and reintroduced it.

    Identifying the culprit is difficult, as with most migraines. However chocolate is listed as a common trigger, along with red wine and possibly caffeine.

    As I don’t drink, the wine was easy to eliminate. I’ve varied caffeine intake from almost zero (decaf tea only) to multiple strong coffees to get through a night-shift spent firefighting.

    Looks like chocolate is the culprit.

    PeterW wrote on February 4th, 2014
  26. So far this year I have purchased two bars of unsweetened baking chocolate, i.e. 100% dark. One was Baker’s brand, the other Ghirardelli. Their ingredients lists are “Chocolate.” and “Unsweetened chocolate.”, respectively. The article, however, says to look for cocoa mass/liquor and cocoa butter as the ingredients.

    I suppose the translation is ‘look it up if you care’…

    Bill C wrote on February 4th, 2014
  27. Equal Exchange Chocolates “Panama Extra Dark Chocolate” 80% is quickly becoming the only chocolate I will eat (surpassing the Green & Blacks 85% easily). I order in bulk from Tropical Traditions and will need to stock up heartily before the weather turns warm.

    Susan wrote on February 4th, 2014
    • Equal Exchange Panama Extra Dark is my absolute favorite… no soy, and ethical. Plus, fabulous taste!

      Jay Carey wrote on February 4th, 2014
    • I agree; I love that chocolate. It is my favorite, as well. Thanks for the tip about ordering in bulk! i have been buying it by the case whenever my local food co-op has it on sale.

      Lisa Wolfe wrote on February 4th, 2014
  28. I eat only organic dark chocolate without the soy lecithen. Standards are Theo, Equal Exchange, and Alter Eco. Absolute favorite though is Dick Taylor. Single origin organic chocolate hand made in Arcata, CA. Ingredients- Cacao and cane sugar.
    Expensive, but worth it.

    Michael Meister wrote on February 4th, 2014
  29. 100% raw, organic, cacao powder for the win. No soy or other additives at all.

    Add it to smoothies, elixirs, yoghurts, coffee, tea, primal baked goods, or best yet, eat it straight off the spoon!

    So many ways to use it and you can sweeten it to your taste. 😉

    Drumroll wrote on February 5th, 2014
  30. Thanks for the interesting article. I really enjoy dark chocolate and now I know a lot more about it. I’m very happy with 100% cacao chocolate but I also like something like 80% or 85% occasionally for something sweet. Most people like sweeter chocolate, but it’s amazing how your tastes can change if you give them time. I also like eating raw cacao beans but almost everyone else can’t stand them.

    Peter Whiting wrote on February 5th, 2014
  31. To those who were asking, Mark did a post a while ago on the best chocolate:

    Not sure if they all have soy lecithin or not, but that would certainly be a good taste-test starting point! I also have to throw in that I love Theo, and I also used to love this stuff called Vivanni (or maybe spelled Vivani), but I only found it in one store when I was living in Texas. It was just three ingredients, no lecithin. Amazing stuff. Hope this helps!

    Deanna wrote on February 5th, 2014
  32. It’s not true that the ingredients of chocolate don’t have to be declared in europe

    Sam wrote on February 5th, 2014
  33. Without a shadow of a doubt… Willie’s chocolate factory in Devon in the UK is the best in the world in my humble opinion.

    The guy that owns the company, Willie Harcourt-Cooze, grew up in Ireland and owned a cacao plantation in Venezuela for a number of years. He really does know his stuff and his chocolate is outstanding!!!! The Rio Caribe 72% chefs drops are just superb, they’ve got a beautiful berry fruit note to the taste and adding four or five of them to a chilI makes it an entirely different dish.

    I also use the 180gm 100% cacao for cooking it makes the most intense chocolate truffles.

    The cloud forest chocolate cake made with ground almonds… Oh man it’s mmm mmm MMM.

    Think I’ll shut up, you most likely get the picture by now.

    Joe pineapples wrote on February 5th, 2014
  34. So it seems my tactic of choosing organic over 70% or under 14g of sugar/serving means quality chocolate?

    Zach rusk wrote on February 5th, 2014
  35. I do sometimes wonder about the difference between ‘merely quite good’, and the very best? Repeatedly in the wine world it has been shown that there may be no difference. Possibly some super tasters (Parker) can tell, but most can’t, and that includes regular wine drinkers, sommeliers, wine judges. For an extended discussion see Modernist Cuisine.

    In addition, is it just you and the chocolate – mano-a-mano, or is the companions, the food, the raspberry filling et cetera that goes with it?

    RobLL wrote on February 6th, 2014
  36. You can find Ghirardelli 100% cacao at some health food locations, although I doubt it’s organic and/or fair trade.

    I’ve recently found (and switched to) SunSpire organic, fair trade, 100% cacao bars at my local health food shop in San Francisco. It’s more expensive than the Ghirardelli bars (even other organic/fair trade bars by comparison), but it’s worth it.

    Jeff wrote on February 6th, 2014
  37. For a great chocolate experience, try the chocolate from a new company in Colorado, Nova Monda. They make their chocolate with no soy, no dairy, no GMOs (a problem in soy and many sugars), and no slavery. Only two ingredients, cacao and organic evaporated cane juice. Their bars are 70%, 75% and 80% dark. All the cacao they use is directly sourced from family farms and co-ops in Nicaragua and Ecuador.

    Rich wrote on February 6th, 2014
    • Nova Monda is at .

      Rich wrote on February 6th, 2014
  38. Does anyone know anything about Ghiradelli? It’s the only 100% chocolate I’ve been able to find in Boulder. I’m doubting it’s fair trade, “ethical”, organic, shade-grown, or even grown in , but you never know. I’ve bought dark chocolate online before, but the really dark stuff that I like (90%+) is hard to find, and usually comes with shipping costs that make it not worth the price. Which would be fine…but I eat chocolate every day, so it gets expensive.

    I’ve read so many (literally, at least 50) pieces of primary literature about tropical agriculture, and it’s not as simple as it seems to come up with a way to maintain biodiversity–it comes down to the sharing vs. sparing argument, and I lean towards the sparing side, which advocates using more intense agricultural methods with a higher yield, but taking up a smaller area. Of course, the big trick is getting tropical countries to back that up with legislation, which many don’t have the resources or desire to do…it’s a huge mess. But it’s great to learn and think about these things and TRY to be an “ethical” consumer. Shade-grown cacao is not only good for the chocolate, it’s good for the biodiversity of the plantation and nearby forest fragments, too. At some agroforestry plantations in Sulawesi, Indonesia, many farmers let Macaques get away with as much as 75% of the cacao harvest, and don’t bother killing them in retaliation. I would buy chocolate from them. I wonder which companies use cacao from Sulawesi.

    Natalia wrote on February 6th, 2014
    • Aldi has very inexpensive German chocolate including some 85% cacao. I mostly buy Cost Plus World Market’s store brand of dark chocolate. It’s 99% cacao. The ingredient list is “chocolate liquor, sugar.” It’s $1.99 for 3.5 ounces.

      unfrozen caveman guitar player wrote on February 9th, 2014
  39. fair trade is incredible chocolate…also love Taza.

    Tracy wrote on February 7th, 2014

Leave a Reply

If you'd like to add an avatar to all of your comments click here!

© 2016 Mark's Daily Apple

Subscribe to the Newsletter and Get a Free Copy
of Mark Sisson's Fitness eBook and more!