Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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August 15, 2010

Weekend Link Love

By Mark Sisson
13 Comments

Fast foods and statins, together at last. What won’t they think of next?

It’s funny because it’s sad. Or maybe it’s funny because it’s scary. Either way, I laughed out loud when I found out about little televisions being installed in grocery stores right next to foods to be advertised. Does anyone get the creepy feeling we’ll see a day where instead of snapping, crackling, and popping, Rice Krispies will actually shout, “Buy more!” in the mouths of pre-diabetic children at breakfast tables across America?

Already mastered the standard pullup? Al Kavadlo ads a few pullup variations to the mix. And by a few, I mean about 20.

We have the technology. We have the capability to build a bionic steak. Better, faster, stronger. Seriously though, this science of cooking video is really wild. It’s long, but if you make it through, feel free to discuss whether the techniques could be used for good, for evil, or both. (thanks, Lucas!)

For all the Primal chefs out there (both newbies and artisans), Cheeseslave is hosting a 13 week online cooking course that will have you grilling, braising, and shucking like a pro.

A barefoot marathon? John Durant rounds up the media on Chris McDougal’s organized 8 mile barefoot run through NYC.

And finally, I’m a fan of meat, but I just don’t know…

Recipe Corner

  • The cake is a lie! This Portal Meatcake isn’t quite Primal, but with a few key adjustments it will make the perfect reward for any test subject.
  • Make your own bacon? Sort of. Read how to fake make bacon at Food Wishes.
  • Pay Now Live Later puts nuts with his coconuts. Watch his energy bar video.

Time Capsule

Two years ago (August 8 – 14)

Comment of the Week

I always envision a toddler in a diaper squatting down to pick a Cheerio up off the ground – they have the most natural squat that makes sense to me. I then employ the same simple movement, although I don’t tend to pick up and eat food from the floor. 🙂

-Beth from How-To: Proper Squat Technique

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13 Comments on "Weekend Link Love"

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Primal K@
6 years 1 month ago

The nice thing about eating primally is that I avoid the middle aisles and shop around the perimeter. If their actual intention is to place ads by products then I’d like to see some around fruits and vegetables too.

Doctor K
6 years 1 month ago

I was reading an article about supermarket strategies, and apparently Produce sections are placed at the entrance of the supermarket, because fruit is the “ultimate impulse purchase”. People buy fruit far in excess of what they ever eat. Apparently we throw away 40% of the food we buy. I bet it’s even higher with fruit!

cathyx
cathyx
6 years 1 month ago

They have TVs in the produce department and checkout lines here at the Albertsons. I can’t stand it. It broadcasts nothing but commercials and they have it on really loud too. I’ve complained, but I think so many people are so used to a TV on all of the time that they don’t notice or mind it. I don’t shop there much anymore.

cathyx
cathyx
6 years 1 month ago

The commercials have nothing to do with the products in the produce department. It’s mostly fake “news” shows pushing conventional wisdom to get you to eat “healthy” grains and to follow the USDA food pyramid.

fracois
fracois
6 years 1 month ago

If i see that KD tv screen in a store, i am rippig it off!!

Seth
Seth
6 years 1 month ago

Shouting Rice Krispies? That reminds me of the short story “The Love Quest of Smidgen the Snack Cake” (http://escapepod.org/2010/05/27/ep242-the-love-quest-of-smidgen-the-snack-cake/) which illustrates how truly horrifying the idea of self-promoting pseudo-food can be.

Turling
6 years 1 month ago

It reminds me of the scene in “Minority Report” where Tom Cruise’s character is walking through a hallway and all the ads speak to him directly. We’re halfway there, H.A.L.

Edward
Edward
6 years 1 month ago
What I find amazing on that first article hyperlinked is the absolute confidence that Statins are the answer to heart disease. “Statins reduce the amount of unhealthy “LDL” cholesterol in the blood. A wealth of trial data has proven them to be highly effective at lowering a person’s heart attack risk.” or “Studies have shown a clear link between total fat intake and blood cholesterol, which is strongly linked to heart disease.” Which is basically saying all fat is bad for you and will give you a heart attack so I guess they think sugar is innocent. Makes me wonder… Read more »
mm
mm
6 years 1 month ago

When I read that I had to scroll back up to look at the date. I couldn’t believ it wasn’t April 1st. I can’t believe they’re even considering this… but hey, maybe they should do it – it’ll force the pro-fat, anti-carbers to rally to the cause, and there will be dietary chaos, nutritional warfare, looting of ketone bodies and destruction of conventional wisdom in the streets of every city in the world…

In other news, studies show non-referenced appeals to scientific authority may have an increased chance of inaccuracy.

Ely
Ely
6 years 1 month ago

oy, yes, that is pretty offensive.

Taste is not the primary reason that people eat fast food. The number one reason people eat it is that it’s cheap. Take away corn and other subsidies, McD’s dollar menu becomes $5-10 and America gets healthier, no statins needed.

Kasi
Kasi
6 years 1 month ago

Not sure where is appropriate, but see this story at the NY Times:
http://www.nytimes.com/2010/08/17/health/research/17moose.html?src=me&ref=general

Maggie
Maggie
6 years 1 month ago
I work for a marketing company that places ads in grocery stores- the small “shelfvision” fixtures are definitely not new. Most of the time they are loaded with ads for the HBA department rather than foods in my area. To be honest, placement of those fixtures have an expected duration of 4-12 weeks- and normally only remain on the shelves for 2-4 weeks tops. Customers and store employees remove/destroy them routinely. My current favorite form of advertising is pharmaceutical- the lovely boxes hanging on shelves filled with take away adverts that can be carried to the doc’s office so that… Read more »
Rich
Rich
6 years 1 month ago

Why hand out the statins individually? Why not just grind some into the shakes and onto the fries ahead of time!?!?

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