Over the years I’ve gotten all variety of excuses and complaints about why people couldn’t – or wouldn’t – try the Primal Blueprint eating and lifestyle strategy .
- Some were just wholly anti-Primal/paleo from the get-go. They hated the “caveman” concept  itself and dismissed it out of hand for that reason alone. (Bad Paleolithic past life maybe…who can say?)
- Some argued I was irresponsible for encouraging people to eat fat  – especially saturated fat .
- Some argued I was insensitive for encouraging people to eat meat .
- Some thought aspects of the Primal Blueprint eating plan were a “turn off.” (The offal recipes  were too much apparently.)
- Some thought I had it in for the food industry and all American farmers. (I promise you I do not grow all my own food and livestock in a personal biosphere.)
- Some complained I couldn’t possibly expect people to adhere to such a difficult diet . (For the record, I don’t have any expectations of anyone and believe we all are responsible for our own choices.)
- Some said they loved the principle itself but just couldn’t give up x, y or z. (I’ll let you all guess what x, y and z are.)
- Some said they lacked the necessary willpower  to make such a “big” change . (At least there’s honesty if nothing else.)
- Some said they would try it but don’t consider themselves healthy or fit enough. (Yes, you read that right. Isn’t there an ecard floating around with this very concept? Please make one if not.)
I could go on (and trust me – it gets much more interesting and bizarre), but you get the gist. There are a million and one reasons not to go Primal. Too much work, too much change, too much money, too much hassle, too much bacon. (I kid.) The fact is, they’re the same reasons that are readily available to all of us when we want to avoid doing something good for ourselves. There are no limits on how to sell ourselves short, no shortage of ways we can keep ourselves as stuck as we want to be. It’s amazing how creative, persistent and “logical” we can be when we’re trying to subconsciously (or consciously) justify our M.O.
Of course, it all comes down to the ultimate question: how’s your way workin’ for you?
True, eating and living Primal doesn’t come automatically or easily for many people because it’s unfortunately so countercultural in many regards. It’s sad really – how far we’ve strayed from our innate blueprints, but it’s also why going Primal begins to feel so intuitively satisfying once you’re doing it and have made peace with the mismatch between it and conventional practice .
What if, in the middle of this cultural incongruence, you could find the health that you’ve wanted, the body that you’ve dreamed of, the life that felt good – amazing even. (Don’t believe it? Check out the Friday success stories .) Could you overcome the emotional inertia to make a foray into this uncharted lifestyle? Could you pick up hope again after maybe dozens of past disappointments (e.g. fad diets, exercises du jour, etc.)? Could you convince yourself to make an investment that begins with a mere 21 days?
Yes, the journey  of a thousand miles begins with one step. Let’s think a little bolder for the moment. Let’s imagine 21 days – 3 weeks of your life. Does it seem like a lot? Imagine how many weeks of your life you’ve lost criticizing yourself or worrying about your health or sitting on the sidelines because you didn’t have the energy or confidence to be out there doing what you wanted to do. Trust me, for most of us we’re way beyond putting it in terms of hours. Maybe it’s more accurately months, years, decades. If you don’t do Primal for the next 21 days , what will those days look like for you? Will they make you happy and fulfilled, or will you continue doing and feeling the same old, same old? What do you have to lose by going Primal for a mere 21 days?
The thing is, you can try the Primal Blueprint and even the 21-Day Transformation without shelling out a cent. (Of course, thousands of people have found the 21 Day book  and the Transformation program  more than worthwhile, but you can find all the essential information on the site here totally free.) The point is, the only thing you have to lose is your subpar health and everything that goes along with it (e.g. the gut, the love handles, the daily fatigue, the poor sleep, the insulin resistance, the poor cardiovascular conditioning, the rampant inflammation, etc.). No, not everything will be fixed in three weeks, but I guarantee you will make the best progress you’ve ever made toward these comprehensive goals. You won’t feel the same. You won’t look the same or sleep the same or move the same. You’ll have crossed a threshold to which you won’t want to return because it feels too good on the other side of it.
If you’re unsatisfied with the results of the Primal Blueprint after three weeks, however, you’ll have full opportunity to return to every facet of poor health and excess weight you brought to the program. Yes, you’ll be free to gain back every pound, recalibrate every blood marker , and relinquish every metabolic shift, biochemical enhancement and epigenetic upgrade achieved during the three weeks (no overstatement there). If there isn’t a safer, more secure assurance for those who are afraid to change their health and life, I’ll eat my own book – glossy cover and all.
But let’s not stop there. If you don’t take my word for it, listen to the hundreds of thousands of people who have taken the path before you. Maybe they experienced some of the same self-questioning, the same emotional inertia, the same hesitancy or skepticism, but see what happened when they took the plunge. Listen to their stories of change and adaptation. Witness their success and visualize yourself with the same potential. Imagine life on the other side of 21 days….
Grokkers, what do you have to say to those on the fence  (or even solidly on the other side of it)? What could your stories – how you made the eventual choice and what happened afterward – offer them as they weigh the option? The floor is yours, and your audience is listening. Thanks for reading and sharing, everyone. Grok on!