Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
19 Apr

Top Ten Reasons to Pre-Order The Primal Blueprint Cookbook

3D cover cookbookUPDATE: The 72 Hour Pre-Order Offer has expired. If you didn’t make the cut off, don’t fret! Pre-order a copy of The Primal Blueprint Cookbook today and you can still get a free Primal Blueprint Poster and free domestic S&H (international S&H is now $9.95). Grok on!

I’m very excited to announce that in just a few weeks’ time The Primal Blueprint Cookbook will begin shipping! Since the release of The Primal Blueprint last year countless readers have encouraged me to write and publish a cookbook. Not one to disappoint, I teamed up with professional chef Jennifer Meier to put together the definitive Primal recipe book. This perfect companion to The Primal Blueprint includes over 100 all-new (never before seen on MDA), mouth-watering recipes with easy-to-follow instructions and nearly 400 brilliant, full-color, glossy photographs to guide and inspire you to cooking and eating Primally.

To mark this occasion and to thank loyal Mark’s Daily Apple readers I’ve put together a special 72-hour limited-time pre-order offer for you. Continue reading to learn why you should pre-order your copy of The Primal Blueprint Cookbook today!

1. Get 20% off the cover price.

Pre-order The Primal Blueprint Cookbook in the next 72 hours (offer expires at 10 am PST, Thursday, April 22) and you’ll save 6 bucks off the regular retail price.

2. Get a FREE Primal Blueprint Poster ($14.95 value).

PBposter thumb 1

Released just a few weeks ago this 24×30 inch PB Poster (click the thumbnail to zoom in) illustrates the core Primal Blueprint fitness, diet and lifestyle behaviors, with sections devoted to the 10 Laws, the Primal Blueprint Fitness Pyramid, Food Pyramid and Carbohydrate Curve.

You can get one for FREE by pre-ordering a copy of The Primal Blueprint Cookbook within the next 72 hours (offer expires at 10 am PST, Thursday, April 22).

3. Autographed copy for first 1000 Pre-orders. (now expired)

In the interest of avoiding carpal tunnel I’m going to have to end the autograph offer. The 20% discount, free poster and free S&H offer will still stand until Thursday, 10 am PST, but if I don’t cut off the autograph offer now I’m going to end up with a frozen hook of a hand.

4. Get FREE Shipping and Handling for a limited time.

Shipping and handling is a pain, isn’t it? If you pre-order now, you can avoid the shipping costs and get the book for a flat fee. (Disclaimer: Free shipping to US customers only. Reduced shipping and handling (only $5.99) for all international orders.)

5. If you like MDA recipes, you’ll love The Primal Blueprint Cookbook.

With years of Primal recipe blog posts behind us we’ve gained some valuable insight into how to create simple meals that taste great and are good for you. We took this experience to the kitchen and then spent innumerable hours designing, testing and distilling the best that Primal Blueprint meals have to offer. With chapters devoted to each of the following categories we’re sure there is something for everyone: Meat, Offal, Fowl, Seafood, Vegetables, Eggs, Primal Substitutes, Marinades, Sauces and Dressings, Desserts, Beverages. The book includes delicious recipes like Roasted Leg of Lamb with Herbs and Garlic, Salmon Chowder with Coconut Milk, Tomatoes Stuffed with Ground Bison and Eggs, and Baked Chocolate Custard to name just a few.

And to be clear, The Primal Blueprint Cookbook is not the same as the Reader-Created Primal Recipe Book. The PB Cookbook is filled with exclusive, never before seen recipes, while the Reader-Created Cookbook will be comprised of recipes featured on MDA and likely won’t be available for at least 6 months.

6. It will change your life and give you the kick start you probably need.

You’re ready to lose weight, get fit, and improve your health, but you don’t know where to begin! This book tells you exactly what to eat and how to prepare it in easy-to-follow instructions and with step-by-step photos. No more guesswork needed. Just flip open the book for Primal-certified breakfast, lunch and dinner recipes.

7. Because you can’t find this anywhere else.

Until now, high-quality, full-color cookbooks written for the growing Primal/paleo communities have been difficult to come by. Where else can you find grain-free, gluten-free, dairy-free, high-fat/low-carb recipes that would make Grok proud? If a cookbook without pasta, bread, rice and beans makes sense to you (and even if it doesn’t!), this book is for you.

8. If you don’t like it, I’m offering a 100% money back guarantee.

Just try the recipes for a month and I’m sure you’ll be hooked. If you don’t notice an appreciable improvement in body composition and health, or don’t find this to be the best Primal/paleo/low-carb cookbook on the market return it and I’ll refund your money. Just one taste of any recipe and I’m absolutely certain you’ll love it.

9. Be the first on the block to receive it.

The Primal Blueprint Cookbook is scheduled to begin shipping in May, and will not be available in stores or online retailers (including Amazon.com) for several months. You can only get it from PrimalNutrition.com. So grab your copy today to avoid the wait, and to get the official early adopter badge. (Disclaimer: The early adopter badge doesn’t really exist. Reference to the early adopter badge was only inserted for the purpose of eliciting a few chuckles. Please don’t email me about not receiving an early adopter badge with your cookbook.)

10. Because you’ve waited long enough already!

Even before the release of The Primal Blueprint last year I was receiving requests for a cookbook. Once I announced my intentions to write one, every week people would ask me when it would be available. Well, it’s nearly here. Jennifer and I spent many long nights writing the best book about Primal food we could. Now it’s all yours.

So pre-order today and get a first edition, hardcover, autographed copy of The Primal Blueprint Cookbook at 20% off the cover price with a FREE Primal Blueprint Poster and FREE shipping and handling. Thanks, everyone, and Grok on!

pb cookbook newsletter header

pre order

P.S. Tell your friends about this offer by clicking “ShareThis” below. They’ll thank you for the heads up.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Hi Mark,

    Ordered my copy and really looking forward to it. I love the Primal Blueprint, and this site too. You are doing a fantastic job! Can you tell us more about the reader submitted recipes/cookbook. Are you going to have another cookbook that includes all of the recipes from this site? I hope so, that would save me so much time downloading them all. Grok on!

    Isaac

    Isaac wrote on April 19th, 2010
    • Yes, that’s the plan. Once we’ve accumulated enough Reader-Submitted recipe blog posts (were doing 1 a week right now) we’ll compile them all into an ebook so it’s easier to read/find/view and give it away for free. That’s probably 6 or more months out.

      Mark Sisson wrote on April 19th, 2010
  2. Just ordered mine and I’m so excited! I’m on day 3 of Primal eating and loving it. I know there will be some initial physical side effects until my body gets used to burning fat, but bring it on! Thank you for this cookbook Mark. It will make the lifestyle day easier :-D

    Have a Grokin’ day everyone!

    Danielle wrote on April 19th, 2010
  3. Just completed my order! This kind of thing re-energizes my resolve for being Primal. Thanks Mark!

    Clint White wrote on April 19th, 2010
  4. Got it! Can’t wait to receive it. Thanks so much, Mark!

    Debra wrote on April 19th, 2010
  5. Ordered from Canada! Can’t wait for it to arrive. I made the “Mediterranean Pork Tenderloin” last night from MDA and just polished off a chunk of that and a salad for lunch. Delicious!

    Angela N wrote on April 19th, 2010
  6. Ordered :)

    George Clooney wrote on April 19th, 2010
  7. I just realized (ha) that my birthday is Mid-May… May 11!

    Mark,

    I have a request. Make mine arrive on May 11 :)

    Ha… you have NO IDEA how awesome that would be!!!

    I put my order in around 1 pm eastern time today!

    Todd wrote on April 19th, 2010
  8. Questions:

    One of my recipe’s was featured on this site (and I got a wicked cool T-shirt to boot), so I wasn’t sure if I was in a pool of people who received a book gratis. Secondly, my husband and I are moving in three weeks to Cali and have yet to get an address. Any suggestions if I do want to purchase the book, but don’t want it lost in transit between homes?

    Marissa Davidson wrote on April 19th, 2010
    • MDA readers that are featured in the Reader-Created cookbook (you!) will receive a copy of the Reader-Created Cookbook when it comes out in 6 months or more. That is, it isn’t this cookbook that will be given away for participation in the cookbook contest.

      You can place your order and then call the customer service line found on PrimalNutrition.com to change your address whenever you move.

      Grok on!

      Mark Sisson wrote on April 19th, 2010
  9. This looks great, going to order it now! It should pair well with my recently started CrossFit endeavor… Thanks Mark!

    Matt wrote on April 19th, 2010
  10. mark,

    i’d really like to order the book and even a shirt to go with it, but your site does not have a SSL layer and being the victim of credit card digital theft once, i refuse to do business with anyone that does not encrypt purchase data.

    you really need to fix this. man in the middle attacks are painfully simple and you put all your primal warriors in danger with a website that does not encrypt.

    not trying to be a dick, but you need to get on whoever does your web development and get them to get some security in place.

    brian wrote on April 19th, 2010
    • wait now im getting a layer… weird!? ok ignore the previous!

      brian wrote on April 19th, 2010
  11. Wow… i just bought the Primal Blueprint from Amazon.ca. I was waiting for the Primal Cookbook. I was on your site for like 5 seconds saw the cookbook and ran for my CC… I need some inspiration for primal. Also glad to note that it’s cauliflower and not rice on the book jacket.

    Lisa Hallman wrote on April 19th, 2010
  12. Got one for my mom.
    thanks for the discount and freebies!

    MeatMe wrote on April 19th, 2010
  13. Pre-ordered! I’m so excited for this book! Not that I’m having any difficulties preparing amazing meals the primal way; just nice to add things to my repertoire :)

    Thanks so much for this amazing package. I’m keeping my fingers crossed for an autographed book!

    Primal K@ wrote on April 19th, 2010
  14. Look forward to it appearing on Amazon UK. My UK/Euro debit card doesn’t play well with US credit card payment systems.

    Matt wrote on April 20th, 2010
  15. Ordered! Yay! I’m so excited :D

    Nikki wrote on April 20th, 2010
  16. I didn’t get the chance to comment yesterday, but as soon as I saw this post, I placed the order immediately and hope I made the autographed group. This is exciting stuff – congrats on the book!

    Jeff wrote on April 20th, 2010
  17. Already reached a 1000? Man, I so wanted the cookbook with the authograph.
    Mark, any chance you increase the number of authographed books to include all orderes received within that 72-hr window?
    Congrats on the book! Going to pre-order right now.

    chocolatechip69 wrote on April 20th, 2010
  18. Ordered it yesterday! Can’t wait to get my hands on it!

    Mike French wrote on April 20th, 2010
  19. Glad to get the Primal Poster as a freebee! Thanks Mark!

    Mike French wrote on April 20th, 2010
  20. AAAHHH! Left my credit card safely in my freezer at home and have to wait until later to buy! I hope they’re not all gone!

    Stef wrote on April 20th, 2010
  21. When exactly in May does this ship out? I am moving out mid-may and want to make sure I receive the book when I pre-order!

    Thom wrote on April 20th, 2010
  22. I just finished the original book and look forward to the cookbook. However my new policy is to only order eBooks; I got The Primal Blueprint on Kindle. Hopefully this will be a Kindle version as well?

    Bill wrote on April 20th, 2010
  23. Done! I was pleasently suprised the other day while walking through Barnes and Noble to see the P.B. displayed prominetly on a table of new “diet” books. I took some time to look at the other books and sad to say most of them were advocating l-f/vegan/raw ect. I hope people go for yours Mark!

    warren wrote on April 21st, 2010
  24. Got it!!!! Can’t wait for it to get here.

    Stef wrote on April 21st, 2010
  25. Shoot – did I miss out on the autographed copy? I ordered at about 8pm Eastern last night!

    Stef wrote on April 21st, 2010
  26. Just ordered the cookbook..I have been adapting to this plan for over a month..my goal was to loose 8 pounds..have lost 7..feel great..This has become a way of life..

    Carolyn wrote on April 21st, 2010
  27. Good stuff! Glad I managed to slide in under the wire, so to speak. Mildly bummed not to be getting your autograph, Mark, but I definitely don’t want you getting carpal tunnel syndrome, so I’ll manage to survive… ;-) Thanks for putting this together, I’m looking forward to it! Grok on!

    Tom Harbold wrote on April 21st, 2010
  28. My shipping address and billing address are not the same. I do not see a way to order in this case. Is there?

    John wrote on April 21st, 2010
  29. Mark, I want to order the book but your server is not offering a secure connection over the internet hence everyone’s credit card info is not encrypted. Anybody between your buyers and your server can easily obtain the buyers’ credit card info with a common (easy to get for free on the internet) network sniffer. As a person who works in the network security arena, I can assure you that this is a very bad practice. Do you have an alternate way of ordering?

    Again, I highly, highly recommend that you set up a secure server asap.

    jay wrote on April 22nd, 2010
    • I see that paranoid internet users such as myself can phone in their order

      jay wrote on April 22nd, 2010
      • the first time i went to order i didnt get a cert but the second time i did. id just clear your cash and reload.

        brian wrote on April 22nd, 2010
  30. Just ordered the book and can’t wait to get it. Already eating pretty primal so this can take things to the next level. Thanks for your pioneering leadership Mark. Keep going!

    Paul wrote on April 22nd, 2010
  31. eating right is one of those things in life that we can control. When there is something we can do to live better, healthier lives, it’s our duty to do them. Otherwise we are not taking full advantage of our actions for our own betterment.

    jennifer wrote on April 7th, 2013

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