UPDATE: This special pre-order offer is now expired. While the 20% discount no longer applies, order a copy of Quick & Easy Meals today  and you will still receive the Primal Blueprint Shopping List (while supplies last) and FREE S&H (domestic orders only).
I’m very excited to announce that Primal Blueprint Quick & Easy Meals will begin shipping next week! Since releasing The Primal Blueprint  back in 2009 countless readers have asked me a) “what exactly should I eat?” and b) “how can I do it with little to no time?”. Last year, professional chef Jennifer Meier and I put our heads together to answer the first question. The result was the original Primal Blueprint Cookbook . On the heels of its success we jumped straight into the task of answering the second question. And now, I’m proud to say, our mission is complete. In this new book you’ll find over 100 mouth-watering recipes with easy-to-follow instructions and 300 brilliant, full-color, glossy photographs to guide and inspire you to cooking Primal meals in 30 minutes or less.
To mark this occasion and to thank loyal Mark’s Daily Apple readers I’ve put together a special 72-hour limited-time pre-order offer for you (offer expires at 10 am PST, Sunday, March 13). Continue reading to learn why you should pre-order your copy of Primal Blueprint Quick & Easy Meals today !
1. Get 20% off the cover price.
2. Get a FREE laminated Primal Blueprint Shopping List.
Custom made for this special pre-order offer, this Primal Blueprint Shopping List comes laminated in durable plastic and with a fine-point dry erase marker. Not sure if it’s Primal? Check the list.
Jerusalem artichokes? Check.
Macadamia oil? Check.
Use the list every time you visit your local grocery store or farmers’ market and you’ll rest assured that you’re eating like Grok .
3. Autographed copy for first 1,000 pre-orders.
UPDATE: In the interest of avoiding carpal tunnel I’m going to have to end this part of the offer as the first 1,000 pre-orders have already been placed! But don’t worry. If you order by Sunday, 10am PST, you can still get the 20% discount, the Shopping List, free S&H and support Mark’s Daily Apple in the process. Grok on! 
During the Primal Blueprint Cookbook launch of 2010 the first 1,000 pre-orders were placed in mere hours, so if you’d like the genuine John Hancock of Jennifer Meier and yours truly to grace the first page of your copy you better act fast!
4. Get FREE Shipping and Handling for a limited time.
Shipping and handling is a pain, isn’t it? If you pre-order now , you can avoid the shipping costs and get the book for a flat fee. (Disclaimer: Free shipping to US customers only.)
5. Take advantage of the Buy 2 Get 1 Free limited-time offer.
Purchase 2 copies and I’ll ship you a 3rd copy for free. All three copies will come signed (if you order within the first 1,000, see #3 above) and each will be accompanied with a Primal Blueprint Shopping List and pen. Just add 2 copies to your shopping cart and the 3rd copy will show up for free. This too only lasts 72 hours so grab a copy for your friends and family members now while the offer is still kickin’.
6. If you like The Primal Blueprint Cookbook and MDA recipes, you’ll love Primal Blueprint Quick & Easy Meals.
We took years of experience cooking Primal dishes and countless hours tasting and testing in the kitchen to bring you the best of the best in this new cookbook volume. Additionally, we’ve listened to feedback from readers of the first cookbook. This time around the cookbook comes with an index (so searching for a recipe with a particular ingredient is a breeze) and macronutrient breakdowns for each recipe (so you know the fat, carb and protein content of each meal). If you’ve tried and enjoyed any Primal Blueprint recipes in the past, I guarantee you’ll find something you love in this new edition.
7. It will give you the kick start you probably need.
You’re ready to lose weight, get fit, and improve your health, but you don’t know where to begin! This book tells you exactly what to eat and how to prepare it in easy-to-follow instructions and with step-by-step photos. No more guesswork needed. Just flip open the book for Primal-certified breakfast, lunch and dinner recipes.
8. Because you want to support Mark’s Daily Apple!
Mark’s Daily Apple is a labor love… a very expensive labor of love. Between hosting fees, development work, graphic designers and everything else that goes into maintaining a successful blog, the costs add up. To be frank, the only way I can fund this site and continue to give away all of this free content is to sell books and other products. If you’ve personally received any value from Mark’s Daily Apple and The Primal Blueprint I hope you will consider picking up a copy today so MDA can continue to thrive and reach more people just like you.
9. If you don’t like it, I’m offering a 100% money back guarantee.
Just try the recipes for a month and I’m sure you’ll be hooked. If you don’t notice an appreciable improvement in body composition and health, or don’t find this to be the best Primal/paleo/low-carb cookbook on the market return it and I’ll refund your money. Just one taste of any recipe and I’m absolutely certain you’ll love it.
10. Be the first on the block to receive it.
Primal Blueprint Quick & Easy Meals will not be available in stores or online retailers (including Amazon.com) until March 25. You can only get it from PrimalBlueprint.com . So grab your copy today to avoid the wait, and to get the official early adopter badge. (Disclaimer: The early adopter badge doesn’t really exist. Reference to the early adopter badge was only inserted for the purpose of eliciting a few chuckles. Please don’t email me about not receiving an early adopter badge with your cookbook.)
(Bonus Reason: You just may be buying a copy of the worst cookbook  of 2011!)
So pre-order today  and get a first edition, hardcover, autographed copy of Primal Blueprint Quick & Easy Meals at 20% off the cover price with a FREE Primal Blueprint Shopping List and FREE shipping and handling. Thanks, everyone, and Grok on!
P.S. Tell your friends about this offer by clicking “ShareThis” below. They’ll thank you for the heads up.