The Store

Welcome Stumblers and all newcomers! If you want to lose weight, gain muscle, increase energy levels, reduce stress or just generally look and feel healthier you've come to the right place.

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Learn more about the Primal Lifestyle by visiting the Primal Blueprint 101 page. Thanks for visiting!

The Master Formula

This is the world’s most comprehensive, complete, cutting-edge antioxidant multivitamin. Over a decade of top scientific research, testing and development and millions of dollars were invested in creating “the only multivitamin you’ll ever need”. It’s simple: you should be able to address all your anti-aging, preventive health and wellness concerns with one supplement. You shouldn’t have to worry about dosages, ingredient redundancy, effectiveness, safety or value. You can experience the ultimate in premium antioxidant, anti-aging, preventive, total-spectrum nutrient supplementation, and you can do so without the elite cost. That’s why we created the Damage Control Master Formula. It’s simply the best on the planet. If you buy one formula in your life, this is it. Learn more about the Damage Control Master Formula ingredients and see the independent scientific research.

Vital Omegas

The benefits of Omega 3 fatty acids are indisputable. From their heart-healthy benefits, to their support of a healthy immune system, pain-free joints, brain and nerve health, to their anti-inflammatory properties, the research proves that we can all benefit from consuming foods rich in Omega 3 fatty acids. Unfortunately, the best natural dietary sources of Omega 3s – cold water fish – are frequently contaminated with mercury and pesticide residues, making it very difficult to safely achieve recommended levels. Therefore, supplementing your diet with pure, highly refined, pharmaceutical-grade fish oils has proven the best way to get your Omega 3s. Vital Omegas are more effective than flaxseed, more pure than wild salmon, and filtered to Rx-grade standards. The represent the absolute highest-quality all-natural fish oil soft-gel supplement in the world. Experience the tremendous potential benefits of Vital Omegas: improved circulation, joint and skin health, cognition, mood, and sleep.

Responsibly Slim

A responsibly healthy weight management plan requires that you burn fat and preserve muscle. Of course, cutting overall calories and getting exercise are key components of weight control, but it’s still absolutely essential to consume adequate protein to protect your lean muscle tissue. Unlike other protein and weight management shakes, Responsibly Slim also includes a proprietary blend of nutrients and essential fiber to help remove toxins and cleanse the digestive tract. Responsibly Slim is truly the first comprehensive meal replacement shake (or high-energy snack) for use in conjunction with a healthy diet and regular exercise. And, it’s so delicious, we even drink it!

Proloftin

The most significant all-natural, non-Rx stress-fighting formula ever developed. Proven, proprietary, powerful. There are many so-called stress and “cortisol-blunting” faddish formulas on the market, but none combine these five unique, premium ingredients in such synergistic potency. This is the most complete, comprehensive stress-relief formula available anywhere. There is no substitute. Proloftin is non-habit forming and safe for everyone, with zero side effects. You will feel a noticeable difference in your mood, response, and sleep patterns; or your money back. Our “junior” version of the Master Formula provides lower potencies of 42 of the 51 elite Master Formula ingredients. Ideal for the younger set. 6 capsules per day. This is our 3-capsule-a-day starter formula designed for people who recognize the importance of supplementing their normal diet with additional essential nutrients, at a budget-conscious price point.

Grok On! T-Shirt

“Get Primal” with this 100% cotton t-shirt that lets people know you are a hardcore Grokker. This high-quality American Apparel brand t-shirt is perfect for your Primal lifestyle. Whether you’re playing, sprinting, lifting weights or just kicking back you will look good doing it in this Primal-approved apparel. Get your picture taken wearing one and you’ll be ready to join our community Flickr photo stream (see “Grok in the Wild!” in the sidebar). So get one today and show your support for the Primal lifestyle!