The Store

The Primal Blueprint is about helping you discover how amazingly simple and fun lifelong wellness can be. We provide a complete diet, exercise, and lifestyle philosophy with various products, services, and community support to help you enjoy effortless weight loss, vibrant health and boundless energy. Read on to learn more about Primal Blueprint products.

Primal Blueprint Books

Combining modern genetic science with the immutable principles of human evolution, The Primal Blueprint presents a revolutionary, easy-to-follow program based on ten Primal Blueprint laws that will help you reprogram your genes for effortless weight loss, vibrant health boundless energy. Released in 2009, The Primal Blueprint has helped tens of thousands of people take control of their health.

On the heels of the success of The Primal Blueprint, The Primal Blueprint Cookbook was released in 2010. A 280-page hardcover masterpiece packed with stunning full-color photos of over 150 Primal recipes. It’s the ultimate resource for delicious Primal/paleo, dairy-free, gluten-free, low-carb meals, snacks, and even treats. Beautiful glossy full-color photos keep your inspired and focused when whipping up your Primal recipes.

Primal Blueprint Health Supplements

Living a healthy “evolved” lifestyle in this high-tech modern world isn’t easy. We all try to eat right, exercise appropriately and control stress, but the reality is, this world we’ve created conspires at every turn to make us look and feel old, ill, and weak. We breathe polluted air, we stress about bills, traffic and the economy, we don’t always get enough sleep, exercise or sun exposure, we don’t always eat as we should, and when we do, even the best natural foods are not as abundant in micronutrients as they once were. Some of the most critical nutrients are missing entirely – and it’s only getting worse as the commercialization of food continues to spiral out of control.

This is why we’ve created a line of health enhancing supplements to address the particular lifestyle challenges we all face living with hunter-gatherer genes in a completely modernized world.

Primal Blueprint Merchandise

“Get Primal” with our 100% cotton t-shirt that lets people know you are a hardcore Grokker. Our high-quality American Apparel brand t-shirt is perfect for your Primal lifestyle. Whether you’re playing, sprinting, lifting weights or just kicking back you will look good doing it in this Primal-approved apparel.