Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
4 May

The Plastic of Our Lives

Grocery stores are strange places full of even stranger food packaging concepts. Here’s some food for thought edible substance for cerebration (pitifully-unsuccessful-avoidance-of-pun alert):

Have you noticed how plastic continues to pop up in all sorts of food packaging? We all know that plastic comes from a limited resource; producing, trashing and even recycling plastic all have unpleasant consequences. And when it comes to health, it’s questionable if we want things like thalates in the same hemisphere as our food, let alone the same room.

Still, plastic persists: convenience remains the crowning virtue. (Although, in my opinion, the “convenience” of plastic packaging is still up for debate. This excessive layering is responsible for at least one post-gym “I need to eat!” meltdown per month by yours truly. Layering in fashion is one thing, but in food packaging? We don’t take food snowboarding with us, nor does food need to brave the indoor-outdoor urban trotting of a winter trip to the East Coast. Is this really necessary?)

But, truthfully, I hadn’t given much thought to things like these little plastic cap switcheroos…

oldtropplastictrop

Until I learned that there’s a permanent Texas-sized carpet of debris lolly-gagging around the Pacific Ocean’s northern gyre. Just call it Patchwork Pacific.

texas=

pacificocean

(These images are not to scale.)

This really bugs me. In light of our current health and environmental concerns, things like this new Kraft product are totally ridiculous!
parm

I know we’re all working hard and we’re busy, but do we need to be throwing away millions of plastic shredders that come attached to our cheese? I actually liked shredding my parmesan with my own shredder – you know, one that you don’t throw away with each block of cheese. I’m not saying I counted it as a workout or anything, but is it that inconvenient to retain ownership of a shredder that’s not physically attached to my Manchego? Is the extra arm movement required to open the drawer really so exhausting that Kraft feels they’re doing us a favor? Was this a gaping void in the marketplace of which I was unaware?

What do you all think? Perhaps your editor is being too critical of “food” marketers (using-term-generously alert). Perhaps the days I skipped macroeconomics as a slacker college student are coming back to bite me after all these years. (Darn that Professor Carter!) Enlighten me, Kraft!

Until the next shopping adventure, friends…

(Psst: just before hitting “Publish” I ran a quick Google search and found this very sensible review from the Accidental Hedonist, so I’m relieved to find I’m not the only one who thinks this product is both asinine and wasteful.)

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Simple, Kraft doesn’t make any money if you already have your own shredder. In their eyes, they are adding value to the product, which will increase profits.

    D wrote on February 14th, 2012

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