Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

Tell Me More
Stay Connected
May 04, 2007

The Plastic of Our Lives

By Sara

Grocery stores are strange places full of even stranger food packaging concepts. Here’s some food for thought edible substance for cerebration (pitifully-unsuccessful-avoidance-of-pun alert):

Have you noticed how plastic continues to pop up in all sorts of food packaging? We all know that plastic comes from a limited resource; producing, trashing and even recycling plastic all have unpleasant consequences. And when it comes to health, it’s questionable if we want things like thalates in the same hemisphere as our food, let alone the same room.

Still, plastic persists: convenience remains the crowning virtue. (Although, in my opinion, the “convenience” of plastic packaging is still up for debate. This excessive layering is responsible for at least one post-gym “I need to eat!” meltdown per month by yours truly. Layering in fashion is one thing, but in food packaging? We don’t take food snowboarding with us, nor does food need to brave the indoor-outdoor urban trotting of a winter trip to the East Coast. Is this really necessary?)

But, truthfully, I hadn’t given much thought to things like these little plastic cap switcheroos…

Until I learned that there’s a permanent Texas-sized carpet of debris lolly-gagging around the Pacific Ocean’s northern gyre. Just call it Patchwork Pacific.

Texas is a big place. =

(These images are not to scale.)

This really bugs me. In light of our current health and environmental concerns, things like this new Kraft product are totally ridiculous!

I know we’re all working hard and we’re busy, but do we need to be throwing away millions of plastic shredders that come attached to our cheese? I actually liked shredding my parmesan with my own shredder – you know, one that you don’t throw away with each block of cheese. I’m not saying I counted it as a workout or anything, but is it that inconvenient to retain ownership of a shredder that’s not physically attached to my Manchego? Is the extra arm movement required to open the drawer really so exhausting that Kraft feels they’re doing us a favor? Was this a gaping void in the marketplace of which I was unaware?

What do you all think? Perhaps your editor is being too critical of “food” marketers (using-term-generously alert). Perhaps the days I skipped macroeconomics as a slacker college student are coming back to bite me after all these years. (Darn that Professor Carter!) Enlighten me, Kraft!

Until the next shopping adventure, friends…

(Psst: just before hitting “Publish” I ran a quick Google search and found this very sensible review from the Accidental Hedonist, so I’m relieved to find I’m not the only one who thinks this product is both asinine and wasteful.)

Subscribe to the Newsletter

If you'd like to add an avatar to all of your comments click here!

Leave a Reply

2 Comments on "The Plastic of Our Lives"


Sort by:   newest | oldest | most voted

[…] I’m not saying no to bottled water entirely. It’s a must for health and fitness. I keep a bottle in the car and I always grab one when I head out for a run, and it would be unreasonable and unhealthy to stop these habits. But I think it’s a good idea to buy a low-cost filter for the kitchen faucet as well as to refill those water bottles instead of contributing to the Pacific Ocean’s Texas-sized carpet of trash Sara discussed last week. […]

4 years 8 months ago

Simple, Kraft doesn’t make any money if you already have your own shredder. In their eyes, they are adding value to the product, which will increase profits.