The Fuming Fuji is outraged at the marketing of toxic food, especially when it’s aimed at the small fry. This week, the Fuming Fuji has decided to have a serious problem with sports drinks.

But, Fuming Fuji, you ask, aren’t sports drinks really healthy, especially for child athletes?

The Fuming Fuji says no!

The claim: Sports drinks replace lost electrolytes…and other stuff.

The catch: Sports drinks are sugar water. Fuming Fuji admits sometimes they also have dye and flavorings.

The comeback: But don’t kids need energy drinks, especially if they play sports?

The conclusion: Yes, children who run frequent marathons should drink sports drinks. When I was a young seed, I scuttled uphill both ways in the snow to school every day, and sports drinks really got me through. But 1 in 3 children are obese. 1 in 3 will get diabetes. The Fuming Fuji says sports drinks are less useful than Paris Hilton.

The catchphrase: Diabetes will never be an Olympic sport.

Disclaimer: Mark Sisson and the Worker Bees do not necessarily endorse the views of the Fuming Fuji.

Technorati Tags: children’s health ^[3], sports drinks ^[4]