Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...Tell Me More
The Fuming Fuji is outraged at the marketing of toxic food, especially when it’s aimed at the small fry. This week, the Fuming Fuji has decided to have a serious problem with the breakfast cereals for children.
But, Fuming Fuji, you ask, aren’t some breakfast cereals healthy?
The Fuming Fuji says no!
The claim: Breakfast cereals are enriched with 9, or 11, or 13 vitamins and minerals.
The catch: Breakfast cereals are enriched with 9, or 11, or 13 vitamins and minerals that are not biologically active and also wash off in milk, plus 9, 11, or 13 chemicals, additives, preservatives, dyes and artificial ingredients.
The comeback: Can’t you just drink the milk? And besides, lots of cereals are made with whole-grain now. Come on, Fuji!
The conclusion: Okay, you can drink the milk. It is a great way to get your daily serving of hormones, antibiotics and germs. Yes, cereals are sometimes made with whole-grain now. These same cereals are also made with sugar, sugar, and sugar. The whole grain has not replaced the sugar, only added to it!
The catchphrase: Now made with whole grain…and still a lot of other crap!
Disclaimer: Mark Sisson and the Worker Bees do not necessarily endorse the views of the Fuming Fuji.
[tags] fortified foods, vitamins, breakfast cereals, milk, food for children [/tags]