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The End of the 2011 Primal Blueprint 30-Day Challenge

Well, it’s been 30 days, and the Primal Blueprint Challenge [1] is now over. I don’t know about you, but I’m completely exhausted.

This happens every single time we do a challenge. I figure, since we’ll be running contests and awarding prizes and using lots of reader-created content, that I’ll have a month “off” to relax. Maybe get some stand-up paddling in, maybe take two weekly hikes instead of my usual one, maybe finally work on banishing excess stress from my life… but no. The contest rolls around and I find myself immersed in it. My actual workload is lighter and what work I have is easier, but I can’t tear myself away from the contest. I’m up late reading comments, thinking up new contests, tracking people’s progress, working on brain teasers. You guys, I gotta say, are engrossing. From the regulars running through the contest for the third time to the beginners still flabbergasted that they can “really eat butter [2], eggs [3], and bacon [4],” it’s a joy to behold people discovering, rediscovering, and getting excited about this Primal way of life. In a way, it renews my excitement.

So yeah, I’m exhausted, but I’m not complaining, because it’s the exhaustion that comes after scaling a mountain or eating four pounds of Thanksgiving dinner – a happy, sated, victorious kind of exhaustion.

That’s me, though. I’m wondering about you guys. You did all the work, not me. How are you feeling about the contest? How have the past 30 days treated you? You going to stick with it, or is it a 30-and-done type of thing? Are you sick of those twenty minute workouts [5], all that delicious steak [6], the great sleep [7] you’ve been getting, and the lower stress [8] levels (unbearable, am I right?) yet?

Before you answer, let’s do a quick recap of all the challenges. You’ve been through a lot, and this might help jog your memory.

The Primal Blueprint 30-day Challenge isn’t simply one single challenge. It is many challenges. Some are big, some large, some implicit, others explicit, but they were all designed to force you out of your comfort zone. You were challenged on multiple levels, and these contests were the heart of the Challenge:

A challenge, by its very nature, teaches you something about yourself. It is ultimately a learning experience, and long after the challenge has come and gone, its lessons remain. Or at least that’s the idea.

Amidst all the reader-created content, I did manage to throw in some new material:

Overall, it’s time to take stock of your results. I know you have some. Maybe they’re objective results, like lowered lipid numbers, inches lost from the waist, better strength numbers, improved glucose tolerance, and normalized blood pressure readings, which are easy to analyze. If things got better, they got better. Done and done. The numbers are right there. But analysis of subjective results is a bit different. Do you feel better? Worse? Did you have more energy, or less? If you kept a journal, these changes will be easy to track, but if you didn’t, you’ll have to go on feeling, memory, and intuition. How “Primal” did you go? 100% 80/20 [38]? 60/40 [39]? The degree of adherence matters, so take that into account when making any conclusions.

I’m willing to bet that the vast majority of you guys who did the Challenge, followed the challenges, and went fully Primal for 30 days had an overall positive experience. I’d bet that you realized it wasn’t so hard after all, that it wasn’t as expensive or restrictive as you thought, and that the food actually tasted a lot better than you expected it to taste. If all that is true, why stop at 30 days?

Why not go all out, for life? Why not make the Primal lifestyle your lifestyle? You’ve come this far. Now is no time to quit. As this 30-Day Challenge comes to an end a new chapter begins, and I’m right there to help.

Next Tuesday, October 18, I’ll be officially releasing my new book, The Primal Blueprint 21-Day Total Body Transformation. It’s a step-by-step, no nonsense, practical guidebook/logbook that will tell you exactly what to do for three weeks to take control of your health for life. I’ve been working hard on this book for a couple years and it’s finally here. Check back on October 18th for all the juicy details. I’ll be giving away freebies (an exclusive eBook and podcast, and much more) to those that pick a copy (or two, or three) between October 18 and 24. I’m hoping to see this book top the charts so that the Primal Blueprint message gets the sort of exposure it needs to affect real change. With your help the PB can go mainstream. Tell your friends and family about this special offer (they’ll thank you). Rally the troops and be prepared to spread the word in any way you can the morning of October 18. Thanks, everyone. See you then and Grok on!