Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
15 Jan

The Big Unveil: Master Plans for 2014

unveil2Greetings, everyone! I can’t believe it’s time for another annual preview post… It seems like my Jan 1, 2013, “Make 2013 Your Best Year Yet” post just went live. I remember feeling excited and a bit overwhelmed at the announcement of our grand ambitions to expand the movement one year ago, but pretty much all the endeavors mentioned at that time have been actualized in a similar shape and form (you know what they say about stating your intentions clearly and specifically…). We’ve expanded PrimalCon to other cities, published some acclaimed books (Primal Blueprint Publishing now has 15 titles in print – and more to come in 2014, see below), have numerous expert presenters spreading the word at Primal Transformation Seminars across the country, and conducted three life-changing luxury retreats with Vanessa and Adam Lambert in Malibu. Finally, my visions of a Primal cruise have morphed into the first-ever PrimalCon Vacation at the five-star Dreams Tulum resort on the Mayan Riviera just several weeks away.

Last week I shared some of my plans for Mark’s Daily Apple blog posts this year, and you responded with enough ideas to keep me busy for a decade. I’ll be busy researching and writing this year, but I’ve got some other plans up my sleeve as well.

Here’s a quick rundown of my grand plans for 2014:

The Primal Blueprint Podcast – Now Available!

primal blueprint podcast600Many of you have been requesting a Primal Blueprint podcast for years, and now it’s a reality. I have two podcasts available right now on our brand new Primal Blueprint Podcast blog:

Episode #1: Chronic Cardio with Mark Sisson

Episode #2: The 80/20 Rule with Mark Sisson

It’s also available on our iTunes channel where you can subscribe to automatically get every podcast we publish. Subscribe today so you never miss an episode. I’ll also alert you on MDA when a new podcast is available. We will publish many more episodes with me and other guests from the ancestral health community, so stay tuned!

One of things I’m most excited about with this podcast is interacting with you and answering your questions. To that end, we’ve installed a cool new tool called SpeakPipe so you can record a question for me and then hear the answer on a future podcast. Visit the Episode #1 link above to submit your question today. (I’ll keep the SpeakPipe widget available until we’ve received an adequate number of questions, so act fast!)

(Related to this, you may notice that PrimalBlueprint.com looks a little different. We went live with a new site design and shopping cart just this week, so it’s still in a beta phase of sorts and the checkout process might be a little different from what you are used to. If you notice anything out of the ordinary, please let us know via this contact form. We appreciate any feedback you have. Also, for technical and security reasons, customer accounts didn’t make the move to the new version of the site, so if you had one and would like one, you will need to create a new one. Or, you can check out as a guest without creating an account. It’s up to you!)

PrimalCon Vacation Tulum

PB Tulum 1000x1000  68904 zoomI have some fantastic news to report – the inclusion of four awesome new presenters to our lineup! Joining us in Tulum will be:

  • John Durant: Author of The Paleo Manifesto and NYC’s favorite caveman
  • Ben Greenfield: Author of Beyond Training: Mastering Endurance, Health and Life, Ironman triathlete, coach, and noted speaker
  • Keris Marsden and Matt Whitmore: Authors of The Paleo Primer and proprietors of the popular Fitter London fitness and lifestyle training center
  • Alessandra Wall, PhD: A clinical psychologist and CrossFit studette from San Diego, she’ll discuss the physical, emotional and cognitive challenges people face when trying to make diet and lifestyle habit changes.

Check out the PrimalCon Vacation Tulum page for more information on our newly added presenters, new video highlights from our existing presenters, and more details about the fabulous vacation we have planned. We’ve just negotiated our final room package with the rapidly filling resort and we only have 39 rooms and suites remaining. At this time have secured a block of several dozen fabulous Garden view rooms and suites – adjacent to the lush interior gardens and meandering swimming pools. Carrie and I stayed in this section of the resort during our site visit in 2013 and the accommodations were absolutely marvelous. Several folks have told me that some cheap flights are popping up on Kayak.com and Skyscanner.com for service to Cancun from all over North America and Europe. If you have any questions about this event, please call 888-774-6259 or email us so we can help you get to Tulum March 1st!

The Primal Advantage

Primal Advantage2 320I’m overjoyed to announce an alliance with one of the brightest stars in the evolutionary health movement, Dr. Cate Shanahan. If you somehow don’t know who Cate is, she is a family practice physician from Napa, CA, author (with her husband Luke) of two extremely popular books, Deep Nutrition and Food Rules, and is also Director of Nutrition for the Los Angeles Lakers’ PRO (Performance, Recovery, Orthogenesis) Nutrition program, where she prepares customized menu plans for the Lakers during their travels and consults one-on-one with some of the most exceptional athletes in the world, including NBA legend Kobe Bryant, to help optimize metabolic function.

For the first time, you can have an actual Primal/paleo friendly doctor to consult with directly about your diet, blood profiles and custom action plan to ensure health and peak performance in the future. Dr. Cate is poised to serve anyone from those with disease risk factors to athletes looking for a competitive edge, like her Laker players. While only the lucky few have progressive-minded health professionals to utilize in their own community, Dr. Cate is poised to serve everyone via telephone and email consultations, and through our new partnership with WellnessFx that enables you to get bloodwork at a local lab and share the results with Cate. This program is set to launch in February so stay tuned for extensive details and enrollment information.

Primal Blueprint Expert Certification

pb certified expert smallI know, this item was listed in the 2013 coming soon post! Well guess what – it’s really here and it’s worth the wait. In consultation with an impressive team of health and medical experts, I’m proud to say the finishing touches are being applied to the Primal Blueprint Expert Certification for release in February. This is a comprehensive online course that will give you the advanced knowledge and insights you need to help others embrace the Primal lifestyle.

The coursework consists of videos and written material that are aligned with the 8 Key Concepts and 5 Action Items of the Primal Blueprint 21 Day Total Body Transformation. Each of the 13 “modules” that comprise the course provide extensive detail on these Key Concepts and Action Items, allowing you to fully grok and clearly communicate the how’s and why’s of going Primal. At the end of each module is a written exam (multiple choice and true/false) to confirm your knowledge of the subject matter. This course is ideal for fitness professionals looking to enhance their offering to clients, but is also a great experience for Primal enthusiasts who simply want to deepen their knowledge and understanding of the Primal Blueprint core principles and major talking points. This program is open to everyone – no professional credentials necessary. Expect the coursework to be on a par with an upper division college course, but explained in an easy to understand manner if you don’t have a scientific background. The exams are rigorous, but if you struggle we will work with you to ensure that you pass and receive your certification.

PrimalCon and Transformation Retreats

pb transformation 320x230We recently opened ticket sales for PrimalCon Oxnard, our fifth annual event at the Mandalay Beach Resort on September 25-28, 2014. And the previously leaked rumors about an early summertime PrimalCon East Coast event are picking up steam – expect an announcement later this month!

With the great success of the Primal Blueprint Transformation Retreats (formerly known as Luxury Retreats) in 2013, Vanessa Lambert has restructured her role at Primal Blueprint to focus exclusively on ramping up these events in 2014 (and maybe even adding another location besides Malibu). We are finalizing plans for regularly occurring weekend retreats throughout the 2014 year, with the first one scheduled for April 10-13 in Malibu. Stay tuned for details on the Transformation Retreat calendar.

Primal Play Day

Primal Play 320x320I know that not everyone can make it out to a full-on weekend retreat, so we’re kicking off a brand new event next month called Primal Play Day. Think of it as the best of PrimalCon jam packed into a single day. Each Play Day will start out with a 2-hour meet and greet, and hot topic discussion. Then there will be guided movement and mobility sessions, followed by a Primal picnic, and then an afternoon of paddle boarding and kayaking in the Pacific Ocean. This event is also led by our expert coaches Adam and Vanessa Lambert, and is designed for any fitness/skill level. The first Primal Play Day is scheduled for Saturday, February 15, in beautiful Malibu, CA, and is limited to 50 spots. So come out next month, learn a few things, move your body, play, have fun, eat some delicious food, and do it all with your fellow Primal enthusiasts.

Primal Blueprint Publishing

PBP logo big rgbWe have several books in the pipeline for 2014 release. I’ve mentioned many of these back in this May post, and we are learning that great books indeed take their sweet time to get to the finish line. Dr. Ronesh Sinha’s book, The South Asian Health Solution, is on the presses right now (pre-order available at amazon.com) and it’s an absolute masterpiece. We joke that it’s a shame this 400-page comprehensive health directive that blends primal principles with respected medical evidence and treatment methods is directed only toward South Asians, but this is an extremely high risk population that needs help. Dr. Ron’s success at his unique practice in the San Francisco Bay Area is quickly turning heads of even the most stodgy conventional wisdom docs – he’s getting folks off statins and into safe blood result ranges with Primal-style dietary modifications. He and his clinic partner won the 2013 Silicon Valley Business Journal Excellence in Healthcare award for their breakthrough results.

Leslie Klenke is putting the finishing touches on her masterpiece, The Primal Blueprint Teen, which she has created from cover to cover as a master graphic designer and first-time author. Doug McGuff’s Primal Prescription is really rounding into shape (mid-year release planned), and will get you thinking twice about the illusion of safety and security presented by the mainstream medical and pharmaceutical system. Carrie has been making great progress on Primal Woman, and while I’m only allowed to read brief snippets at this point (seriously!), I’m confident that this book will not disappoint – and will quite likely attract a significant number of readers from outside the ancestral health community.

With Primal Endurance, I have a ton of content and am poised to help revolutionize the conventional wisdom about endurance training and competition (along with guys like Ben Greenfield and Dr.’s Phinney and Volek), but I’m also taking my time as the science evolves so quickly. Every week, there is more to consider and ponder to get the message streamlined and understandable enough to help convert the millions of sugar dependency athletes to a more primal approach to training.

We also have a really cool children’s book in the works from our award-winning graphic designer and video whiz Janée Meadows, and a groundbreaking book on Play from the world’s most playful human, PrimalCon superstar Darryl Edwards.

Audio Books

We are making a strong push to offer audiobooks for nearly all of our titles in 2014. My wife Carrie is a huge audiobook consumer, and we’ve heard from many readers who say they have minimal time to read a complete print book, but plenty of time on commutes or during leisurely hikes to listen to audio books. For your convenience, we will be distributing our audio titles via popular traditional channels like Amazon’s Audible.com and iTunes, as well as directly from PrimalBlueprint.com. Our first two audio book releases will be the original Primal Blueprint (an abridged version read by yours truly) and an unabridged recording of The Primal Connection.

Primal Blueprint eBooks

We are also going to release an assortment of moderately priced eBooks of various lengths as a great outlet for many projects that might not be suitable for a full-scale print book, but are topics of great interest. We have four cool eBooks coming in the first quarter of 2014 – they’ll be available on Amazon.com for Kindle download. We have Andy Culbertson’s Picture Real Food, an incredibly creative, graphic intensive resource guide suitable for printout/handouts on meal planning, shopping and health benefits of Primal/paleo eating. We have a compilation of Primal Blueprint Success Stories, with inspiring photos and practical tips from people who walk their talk. And I wrote short form eBooks on two of my favorite topics, how (and why) to transition safely to a barefoot-intensive lifestyle, and how (and why) to optimize your vitamin D exposure with strategic sun exposure, supplementation and food choices.

As always, I look forward to hearing your comments and suggestions on what we have in store for an awesome 2014! Thanks for your interest and continued support.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Very cool stuff!

    Are there any plans for more Play Days around the country? Maybe East Coast in the summer (cough cough Boston)?

    Tasha wrote on January 15th, 2014
    • I second Boston

      Parson H wrote on January 15th, 2014
    • We do hope to expand Primal Play Days to other locations, but we’ll see how it develops. We’ll start with the one in Malibu next month and take things from there. Stay tuned!

      Mark Sisson wrote on January 15th, 2014
      • Please, don’t forget the Groks and Grokettes in Europe!

        Here in the UK there is a great Primal following, it would be great to see at least one of the major figures in the Primal movement coming over here…

        Dianne wrote on January 16th, 2014
        • Seconded!

          Pip wrote on January 16th, 2014
      • Are you open to locally run affiliate playdays? Say, like, a Primal TEDx Play Day?
        It’d take a lot of weight off you, if you can offload a lot of the planning to hyper passionate locals, that you just look over to avoid abuse, instead of having to do all the work centrally.
        (See: LET ME DO THIS FOR YOU. *grin*)

        JMH wrote on January 18th, 2014
  2. I’d love to go through the certification program. Not looking to change career, just challenge myself and grow. It so awesome that MDA keeps biggering and biggering. I hope you’ll take over the world some day!
    Sisson for President! (or at least head the FDA) :-)

    Tamara (New Orleans) wrote on January 15th, 2014
    • Seconded!!!

      Austin wrote on January 17th, 2014
    • Also extremly excited about Dr. McGuff’s book! What a team these two make; changed my life!

      Austin wrote on January 17th, 2014
  3. I’d still like to know who won the Death By Food Pyramid book contest!

    Wenchypoo wrote on January 15th, 2014
  4. Nice work Mark! I have subscribed to your podcast and can’t wait to see what questions you’ll answer. Have a great year!
    Cheers!
    Joe

    Joe wrote on January 15th, 2014
  5. I think that the audio books will be really helpful! It takes too much time to read, so when will we cook? :-)))

    Ksenia wrote on January 15th, 2014
  6. Oooooo…I can hardly wait for Carrie’s book!!!!

    Judy G wrote on January 15th, 2014
    • +1

      Donna wrote on January 15th, 2014
      • +2!

        Pip wrote on January 16th, 2014
      • +1

        Grace wrote on January 16th, 2014
  7. Mark
    So looking forward to the certification course; that will be a great goal to complete this year! I know I can participate in helping others and this will get things started.
    I love that the message and resources continue to evolve, grow and gain strength.

    David Churchill wrote on January 15th, 2014
    • +1

      Donna wrote on January 15th, 2014
    • +1

      Susan wrote on January 15th, 2014
  8. on my podkicker :)

    paleocrushmom wrote on January 15th, 2014
  9. what a great year you have planned. I cant wait for the cert to be available!

    Merky wrote on January 15th, 2014
  10. Excited for Primal Woman!!!

    Ashley wrote on January 15th, 2014
  11. So when is the Primal Connection going to be available in softcover? I want to buy it, but hardback is pretty impractical. I bought the original Primal Blueprint in hardback, but I wish I had that in softcover too!

    MGG wrote on January 15th, 2014
    • I like hardcover books because they’re more durable – better for carrying in a backpack.

      Animanarchy wrote on January 16th, 2014
  12. This all sounds great. Count me in for the certification, some of the new reading material, and some audiobooks to hammer it all in during my commute. What a great year to be Primal!

    KPaul wrote on January 15th, 2014
  13. Mark, when are you going to come to the UK

    Marie wrote on January 15th, 2014
    • And Australia?

      Melanie Hawkins wrote on January 15th, 2014
      • And Mauritius? :-)

        Karen wrote on January 15th, 2014
        • And South Africa?

          Keen wrote on January 15th, 2014
        • Mark you need to hire dopplegangers or get cloned.

          Animanarchy wrote on January 16th, 2014
    • +1

      michelle wrote on January 16th, 2014
  14. Clicked on the new Primal Blueprint page and what do you know, there’s my face!

    katieCHI wrote on January 15th, 2014
  15. East coast primal con!!!!!!!!!! Well, let’s hope that becomes a reality for us folks up here in the great white north. (Southern Ontario!). Would be a lot easier to attend. (North east primal con anyone?)

    Curtis Schneider wrote on January 15th, 2014
    • +1! North East!

      Paul wrote on January 15th, 2014
  16. Woo Hoo on the podcasts. I’m a junkie and listen to many primal ones but looking most forward to this one as I consider you my guru with your flexible approach. Can’t wait to tune in tonight.

    Kim wrote on January 15th, 2014
  17. Can’t wait to buy the children’s book and the teen book. I’m actually going to save the teen book because my oldest is only 8! Maybe he can read it in the next 3 years or so…

    Ruth wrote on January 15th, 2014
  18. I’m excited about the possibility of a PrimalCon East Coast. I really, really want to go to Tulum, but hubby isn’t primal. That big of a vacation has to be one that interests both of us. I might be able to get by with attending alone closer to home.

    Donna wrote on January 15th, 2014
  19. Wow! Educator, healthcare provider, publisher, vacation broker and broadcaster. Not to mention retailer. Could you please teach the rest of corporate America how to do this without becoming a slimey SOB? Then you can add consultant too!

    Groktimus Primal wrote on January 15th, 2014
  20. Hey Mark, what about a European “Primal Chapter”?

    Candy wrote on January 15th, 2014
    • +1 to that too!

      michelle wrote on January 16th, 2014
  21. Kid book – yeah! We homeschool and it would be great to have a book to work from that doesn’t just offer the usual CW.

    Karyn wrote on January 15th, 2014
  22. Excited for the audiobooks! Any possibility of expanding the roster of readers? If so, I’d love to be a part of it. I’m a Primal working actor hoping to expand my voiceover/narration offerings.

    Ware wrote on January 15th, 2014
  23. I am really excited to find out more about the certification program. I have a BA in Biology, and love the idea of taking a course in an area I have become very passionate about.

    Kristi wrote on January 15th, 2014
  24. I am really excited about the Primal cert. I work as a fitness supervisor and have been working on getting all of my clients to go Primal or something close to it. With this cert it will help me explain to them even better.

    Anthony wrote on January 15th, 2014
  25. Hi Mark,

    I like to listen to podcasts on Stitcher because it’s not necessary to download episodes and use up precious memory. I hope your podcast will be available on Stitcher soon.

    Janknitz wrote on January 15th, 2014
  26. Credentials here I come!

    Ham-Bone wrote on January 15th, 2014
  27. Great to see some podcasts, listening is my favourite way to absorb info. Also look forward to seeing the details of the Certification, I am definitely an interested customer.

    Owen wrote on January 15th, 2014
  28. I’m really excited about Carrie’s book! Can’t wait!!

    Virginia wrote on January 15th, 2014
  29. Wow, just Wow!
    I am overwhelmed.

    Donna J. wrote on January 15th, 2014
  30. This is all very cool stuff and I’m excited to see and it all come fruition. I’m truly looking forward to the Podcasts. I was excited to see a book for teens and then saw it is for teen girls. What about the boys? My son is moving back with me this weekend, and I need some sage advice on converting a reluctant 17 year old male over to the Primal way of living after years of a very processed SAD way of eating. But, I love a good challenge!

    Robin G wrote on January 15th, 2014
  31. How about getting the master of Play – Darryl Edwards to host some Play Days in the UK/Europe?? His workshops are amazing!

    Simone Johnson wrote on January 15th, 2014
  32. Primal Blueprint Certification…yes please.

    BFBVince wrote on January 15th, 2014
  33. Looking forward to the Certified Expert Course.

    Of course that means more computer time — maybe some not so subtle hints included to stand up and run around a bit (for those of us who don’t have that stint-up workstation yet!)

    dkd2001 wrote on January 15th, 2014
  34. I’ve been following this site for years and years. I sure hope it doesn’t get too commercial and lose the essence of what it’s all about.

    marc wrote on January 15th, 2014
    • No worries on that account, Marc. MDA will always stay true to its roots. I’ll keep researching and writing as long as people keep visiting. I’ll keep challenging flawed conventional wisdom wherever I see it. And this will continue to be a grassroots effort. I couldn’t do it without you, the readers, spreading the message by word of mouth and example. But we’ll absolutely be expanding offerings to reach and help more people. Some people will learn and get the help they need through MDA and the forum, others with a podcast, others with a book, others with a live event, still others need one-on-one professional medical advice, and so on. Whatever it takes to help more people take control of their health. And that’s what it’s always been about.

      Mark Sisson wrote on January 15th, 2014
      • Hi Mark

        The one-on-one professional help sounds really great and really needed. However, living in South Africa, with our severely challenged currency, it becomes way to expensive to even consider. Would you perhaps think of doing something for those of us who live in countries with weaker currencies so it is something we can also afford to do? Our Rand is currently R10.90 to the Dollar, so any cost has to be multiplied 11 times (but our salaries aren’t, unfortunately!).

        Thanks for listening.

        Keen wrote on January 15th, 2014
  35. small detail, but it would be nice if the year was included in the date at the beginning of each post. otherwise, i it is hard to know how recent the post is without doing a google search for that particular post. thanks!

    karl wrote on January 15th, 2014
    • Hi, Karl. Comment boards have the year listed.

      Mark Sisson wrote on January 15th, 2014
    • Just scan down to the comments on each post. They are date-stamped with the year included.

      Jeremy wrote on January 15th, 2014
  36. When will you come to the UK? We need you!

    Helen wrote on January 15th, 2014
    • +1

      Dianne wrote on January 16th, 2014
  37. Really, really looking forward to the Certification, but I was wondering if the course will be free or will there be a charge for it and how much? If it’s based on the 21 Day Transformation, it seems like we’d need that book, but was just wondering about a course fee—–

    PrimalGrandma wrote on January 15th, 2014
  38. Love the Podcasts. Keep ‘em coming.

    Nocona wrote on January 15th, 2014
  39. Great plans for the year. Love the Play Day and hope maybe to join in on one soon. Certification? Well, depends on the cost. Plus, then I’d feel like I HAD to be all smart and stuff. That’s a lot of pressure. :-D

    Julie wrote on January 15th, 2014
  40. The Certification is a great idea. As a Primal Blueprint success story and a health coach in training, I’d love to have an official Primal credential.

    NY Tim wrote on January 15th, 2014

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