The 2012 Primal Blueprint 21-Day Challenge Begins Now
If you want to lose weight, gain muscle, reduce stress, increase energy or just generally look and feel healthier you’ve come to the right place. Oh, and you can win lots of cool Primal gear, too. That’s right, it’s the annual Primal Blueprint 21-Day Challenge!
Before we get to all the details, let’s kick things off with a simple contest. Share this blog post on Facebook, Twitter, Pinterest or by email by using one of the icons at the bottom of this post AND leave a comment in the comment board below that finishes this sentence: “My Primal Blueprint 21-Day Challenge is…”. (Example: “My Primal Blueprint 21-Day Challenge is to completely eliminate grains from my diet, and to lose 5 lbs of body fat.”) That’s it! Help spread the word about this year’s challenge and publicly commit to achieving your own health goals, and you’ll be entered to win a $200 gift certificate to PrimalBlueprint.com.
This contest ends at midnight (PDT) tonight, Sep. 10. A winner will be selected at random and everyone around the world is eligible.
Now, on to the challenge details…
What Is the 21-Day Challenge and Who Is It For?
What’s the challenge? To get Primal, of course! I hold this 21-Day Challenge every year to encourage Primal beginners to give this way of eating, moving and living a try because I know it works, I know how empowering it is, and I know it changes lives.
I also do it to motivate those that have been dabbling with the Primal lifestyle for a while, but haven’t fully committed or still have some room for improvement (myself included!), to go all in and resolve to finally tackle whatever it is they want to address in their lives.
There’s something here for Primal veterans, too. It’s a good idea to revisit the basics from time to time. And hey, the chance to win free stuff isn’t half bad either.
The actual challenge itself is pretty straightforward. The details can be found in the image below. I recommend downloading the 21-Day Challenge flyer here, and clicking on the links to learn more about each of the topics. (And maybe print a few copies to hand out to friends!)
No sign-up required. Anyone can participate. Just commit to the challenge, and check back every day for motivation and guidance. Articles over the next two weeks will be about taking steps to align your lifestyle with the Primal Blueprint. The third and final week of the challenge will be entirely comprised of reader-created content. That’s right, MDA readers (you!) will be running the show. Stay tuned.
Above and beyond the challenge as outlined below, I encourage you to make your own personal challenges. Whether it’s eliminating or adding a certain food to your diet, losing weight, playing more often, getting better sleep, or anything else, customize your goals to fit your needs and commit to 21 days starting now.
Why 21 Days?
You may have noticed that this year’s challenge is a departure from the 30 day format of previous challenges. Why? After many years of training clients and interacting with hundreds of thousands of Mark’s Daily Apple readers, my team and I have found that 21 days is the sweet spot for eliminating old habits and replacing them with new ones. It’s long enough to make legitimate progress toward reversing years of adverse lifestyle habits, long enough for most people to get past the low carb flu (if you experience it at all), and long enough to give the Primal Blueprint a fair shake, but not so long as to be seen as a daunting undertaking. In other words, anyone, including you, can give this a go for three measly weeks, and in that time you are bound to see results. If you have weight to lose, it’s reasonable to expect a reduction of three to seven pounds of excess body fat during this period, and to continue at that rate safely until you reach your ideal body composition.
I’m confident that you can transform your life in just 21 days with the Primal Blueprint. So confident that I wrote an entire book about it…
The Primal Blueprint 21-Day Total Body Transformation
This 21-day Challenge perfectly complements The Primal Blueprint 21-Day Total Body Transformation. The Total Body Transformation is all about making Primal living easy – distilling the philosophy of The Primal Blueprint (detailed in the 2009 hardcover volume) into 8 Key Concepts, 5 Action Items, and a lively 21-Day Challenge of daily endeavors in the areas of Diet, Exercise, and Lifestyle – with corresponding journal exercises. You’ll be shown exactly what to do and when to do it – eliminating any guesswork – to get and stay Primal for life.
If you can spare an hour a day for just 21 days, I guarantee that you will reprogram your genes and transform your life with this guidebook.
Order a copy today to enhance this year’s challenge, and for added guidance and direction.
The 21-Day Challenge Contests
The main challenge itself isn’t competitive, but that doesn’t mean we can’t have some friendly contests along they way!
Over the course of the next three weeks Mark’s Daily Apple and sponsors will be giving away thousands of dollars in prizes.
Here are some rules and answers to FAQ:
- There will be new contests every day for the first two weeks (through Sep. 23) of the 21-Day Challenge, so check back daily!
- All contest prizes relate in some way to the Primal lifestyle. You won’t find any miracle weight loss pills, tummy crunching sling-a-ma-doo-dads, or whole wheat health blast jazzer snackers.
- Some contests will require a bit of leg work while others will require something as simple as commenting on a blog post.
- There is no limit to how many contests you can participate in.
- The duration of any one contest depends on the nature of the contest. Some will last a couple weeks (to give you time to complete the contest task) while others will be as short as one day. All deadlines are Pacific Standard Time.
- Contest prizes will be awarded either by a random drawing, by reader voting/polling or by an executive decision (who I think should win!).
- Some prizes will only be available to United States residents. If you live outside the U.S. and win a prize that can’t be shipped internationally an alternate prize of equal value will be awarded.
- I’m not being paid by any company for being featured in a 21-Day Challenge contest.
To track all the contests visit the 2012 Primal Blueprint 21-Day Challenge Contest Page for daily updates.
New to the Primal Blueprint and Mark’s Daily Apple?
If you are new to the Primal Blueprint and Mark’s Daily Apple and don’t know where to begin, here are some resources to get you started:
1. Not sure what it means to “Go Primal”? Check out these articles for the basics:
- The Definitive Guide to the Primal Blueprint
- The Definitive Guide to the Primal Eating Plan
- How to Succeed with the Primal Blueprint
2. The Primal Blueprint 101 Page
3. The Forum – I highly encourage you to use the forum during the challenge. In it you can start a “Primal Challenge Journal” to publicly state your goals and track your progress. Create a journal to receive positive feedback, advice and help along the way from the Mark’s Daily Apple community.
4. The Books
5. What to eat? – Primal Blueprint Recipes on MDA, The Primal Blueprint Cookbook and Primal Blueprint Quick & Easy Meals
6. The Newsletter – Sign up on this page to get 6 free eBooks, a 7-day course on the fundamentals of lifelong health, and more.
7. Have a question? – Contact Me
Tell your friends and family about the challenge so they can get Primal too! And don’t forget. Click the icons below to share this post, and leave a comment telling the world what you are committing to do over the next 21 days, for a chance to win a $200 gift certificate to PrimalBlueprint.com.
Subscribe to the Mark’s Daily Apple Newsletter for Free eBooks, Weekly Challenge Updates and More!
Posted By: Mark Sisson
My Primal Blueprint 21-Day Challenge is to have more energy and to add 20# to my deadlift ME.
My PB 21-day Challenge is to start doing more lifting of things heavy. A year ago I was doing SO good, but the long way-too-hot summer kinda took it out of me. Time to get back on track! Oh…and those nagging tortilla chips. Those gotta go too.
Sigh. Ok, I’m in. Been flirting with this for weeks now and I just need to actually DO IT. (Except I think I will die if I can’t have bread. And donuts after church. And cereal in the morning.) My goal is to actually stick to the basics for the full 3 weeks.
My goal- to get serious about going primal, get in shape and lose a few lbs.
Too late for the contest, but still gonna publicly commit to my goals:
My Primal Blueprint 21-Day Challenge is two fold: Losing those last five pounds to finally get me below 190. And because I really enjoy cooking but am a poor planner, put together three weeks of personal meal plans for me & the family.
My primal challenge is to stop my daily migraines, and I don’t mind if I lose 5 pounds at the same time.
Improve my activity level and cut out those useless grains for good so I can see all my abs
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My Primal Blueprint 21-Day Challenge is to reduce how much fruit i am eating, and swap them out for more veggies!
My goal is to just feel better. I retired from the military 7 years ago and let myself go. I started eating Primal a year ago and have already lost 35 lbs and kicked the blood pressure meds…
My Primal 21-Day Challenge is to:
1. Really embrace the primal way of eating, but also expand my cooking repertoire (from an embarrassingly dismal baseline).
2. Finally experiment with sprints (and keep up the strength training).
3. Devise strategies to improve sleep quality and duration (always been a problem for me).
4. Go for 21 nature hikes in 21 days.
5. As of this morning I am 69.6kg (153lbs). At 1.7m (5’7), I would definitely like to be leaner. However, I’m not going to set a precise fat loss target. My goal is to be damn proud of the result in 21 days.
Okay. I’m off on a short hike. Good luck everyone. I’ll be thinking of you all today!
So excited for this! I have been Grok-ing for a while, but with a few cheats here and there. This is a good chance to really buckle down and make the change stick.
My 21 day challenge is to continue to watch what I eat. To eliminate those foods I know I should eat and to put on muscle while losing fat.
I know I’m too late to get in on the $200 certificate but I’m doing this! It’s funny that I set my mind to it and started this challenge yesterday before I even checked my email (which was today) to see that you all started this the same day!
I’ve done the AdvoCare 24 Day Challenge and I learned a lot. My Primal Blueprint 21-Day Challenge is to learn even more during these 21 day/30 days about healthy eating. My biggest reasons for doing this are, loosing weight to achieve my best body composition, learning more how to control my hypoglycemia, to feel better again, and be over all healthy =D
My Primal Blueprint 21-Day Challenge is to go from 70-30 primal to 90-10, and keep watching the weight fall off!
My 21 day challenge is to follow the primal eating plan 100% !!!!
I want to eliminate the last standing issue: added sugar. I am already gluten/grain free and love veggies. I will lose that stubborn 5 pounds every woman obsesses about.
My Primal Blueprint 21-Day Challenge is to pull my finger out and actually complete a challenge and not make excuses! Eat primal and exercise daily including strength training.
Got a bit lax on my PB lifestyle. Time to buckle down and remember all the reasons I chose to live healthier.
my Primal Blueprint 21 day challenge is to loose some inches around my waste and continue with the primal diet that I have been on for the last few months.
My Primal Blueprint 21-Day Challenge is to follow the program for 21 days. I can do anything for 21 days. Started on my birthday, if that’s not a sign to do it, I don’t know what is!
My Primal Blueprint is to get back to the way I was eating 10 years ago after having RN y surgery. I have only regained 20, but want to remove it so that my health is optimal. Primal is the way to go!
My Primal Blueprint 21-Day Challenge is to add three hours of “low level aerobic” exercise each week. I would like to enjoy exercise again. Walking, hiking, sightseeing, etc.
I have done pretty well, but I commit to eliminating grains and sugar for the next 21 days. I hope to lose 5 pounds too so that is also a goal. I plan to average at least 1 exercise period a day, mostly walking.
My Primal Blueprint 21-Day Challenge is to eliminate grains and sugar from my diet.
I started a 21 Day Challenge 9 days ago. For this new challenge my plan is to cut way back on the red wine and bump up my workouts!
My Primal Blueprint 21-Day Challenge is to cut back the red wine and bump up the amount of movement! Started primal 9 days ago and joining in with others like this is a great way to stay focused.
Ha! Didn’t see the first post actually posted. I’m so redundant!
Going on second year of primal living! Love it! Just need to moderate my fruit and honey intake.
Going on my second year of primal living, it’s changed my life! My Primal Blueprint 21-Day Challenge is to moderate my fruit and honey intake.
My Primal Blueprint 21-Day Challenge is to get my health under control.
Okay, my goals:
1. Don’t wait till I have read all 65 pages of comments (7-8 hours worth!) before posting to meet (well, MISS) a deadline! {wink}
2. Do my “Body by Science” weightlifting every week without fail!
3. Make my two water aerobics classes a week without fail.
4. Journal my food (not portion size and weight and grams and and and… just write down what I ate.)
5. Finally, sometime within 21 days, actually buy and cook (oh, and eat!) a spaghetti squash to see if I can stand to eat it. I’ve bought four so far, and let each sit for a month-plus and then finally chucked them. I PROMISE I will cook one and try it. {shudder}