Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
11 Jul

Sweets: a Natural Pain-Killer?

Now here’s an interesting study, as reported at Science Blogs:

The smell of sweet odors helped participants withstand discomfort. Apparently, smelling something sweet specifically increases pain tolerance. Scientists compared three groups, exposing each group to a different smell (sweet, pleasant but not sweet, and unpleasant – civet musk). What’s interesting is that a sweet odor did not actually reduce the pain, but merely the ability to withstand it. There’s likely nothing causal here, as the article points out. We’ve learned – or have been taught – to associate sweets with pleasure.

sweets

Orangejuicy’s Flickr Photo (CC)

A marketing tidbit, apropros of sugar: bakeries and cookie shops and even some markets pump sweet scents through the air intentionally.

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