Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...Tell Me More
Now here’s an interesting study, as reported at Science Blogs:
The smell of sweet odors helped participants withstand discomfort. Apparently, smelling something sweet specifically increases pain tolerance. Scientists compared three groups, exposing each group to a different smell (sweet, pleasant but not sweet, and unpleasant – civet musk). What’s interesting is that a sweet odor did not actually reduce the pain, but merely the ability to withstand it. There’s likely nothing causal here, as the article points out. We’ve learned – or have been taught – to associate sweets with pleasure.
A marketing tidbit, apropros of sugar: bakeries and cookie shops and even some markets pump sweet scents through the air intentionally.
[tags] pain, science, medicine [/tags]