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Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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April 10, 2007

The Fuming Fuji Says No to 100-calorie Snack Packs

By Worker Bee

I fume!

The Fuming Fuji is outraged at the marketing of toxic food, especially when it is aimed at the small fry. This week, the Fuming Fuji has decided to have a serious problem with 100-calorie snack packs.

But, Fuming Fuji, you say, these are sensibly-sized snack portions!

The Fuming Fuji says no!

The claim: Children need snacks, Fuji. And so do grown-ups. At least these little treats are only 100 calories, so it won’t do you any harm.

The catch: The Fuji is perplexed by this bold assertion that we “need snacks”.

The comeback: …were you going somewhere with that? Fuji? Okay, well, I’m just going to go do the dishes. I’ll check back in five minutes.

The conclusion: You’d like to think you got the better of the Fuming Fuji, wouldn’t you? Just hold your horses, snack-pack presumer! I was merely preparing my argument.

Chips and cookies are unhealthy; no one disputes this, correct? Let us hope. Then how do you justify snacking on garbage food because it is only a tiny amount of garbage food? I am a tiny amount of fury, and yet, the food industry quakes in fear of the Fuji. Well, maybe not, but my point is this: children are not trash compactors! They deserve a garbage-free nutritious existence, not an almost garbage-free existence! You do not need snacks – you need to love your body! How will the tiny tots learn properly if you show them that you do not think you deserve a garbage-free existence?

The catchphrase: Almost respecting the body is still disrespecting it.

Disclaimer: Mark Sisson and the Worker Bees do not necessarily endorse the views of the Fuming Fuji.

[tags]children’s health, snack packs, 100 calorie[/tags]

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[…] Meanwhile, Shaping Youth will point our readers to a few fumes like this one on Kellogg’s recent policy which they also covered here. (we wrote about it here) AND they visually summed up Kellogg’s brand extensions in these jazzy imprinted frozen Eggo waffles here. One of my other bugaboos is covered on this post about those eco-atrocities, the “100-calorie snack packs.” The Fuji fumes, “How do you justify snacking on garbage food because it is only a tiny amount of garbage food?” Caveat folks: Their question is rhetorical, save your censorship banter…no one’s trying to take away your dang… Read more »