Scented Bus Stops
Posted By Sara On August 23, 2007 @ 1:44 pm In Big Moo,Health,Humor,Marketing,Pictures | 5 Comments
[3]Advertisers have been getting smart by appealing to consumers’ multiple senses.
To wit: scented bus stops [4]. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting [5] San Franciscans! 
And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select [6])
Further Reading:
What Does 4,000 Calories a Day Look Like? [7]
The Most Bizarre Pizza Ever [8]
How to Eat More Chocolate and Drink More Wine Every Day [9]
Subscribe to Mark’s Daily Apple feeds [10]
Article printed from Mark's Daily Apple: http://www.marksdailyapple.com
URL to article: http://www.marksdailyapple.com/scented-bus-stops/
URLs in this post:
[1] free weekly newsletter: http://www.marksdailyapple.com/feeds/?utm_source=wwsgd&utm_medium=intro_note&utm_campaign=newsletter
[2] Primal Blueprint 101: http://www.marksdailyapple.com/primal-blueprint-101/
[3] Image: http://www.agilitynut.com/p/taiwan.jpg
[4] scented bus stops: http://au.news.yahoo.com/061205/2/11ny5.html
[5] protesting: http://www.examiner.com/a-439574~Cookie_scented_bus_stop_ads_crumble.html
[6] NYT Select: http://select.nytimes.com/gst/abstract.html?res=F30612F63D550C7B8CDDA80994DA404482&n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fO%2fOdors
[7] What Does 4,000 Calories a Day Look Like?: http://www.marksdailyapple.com/calorie-fest/
[8] The Most Bizarre Pizza Ever: http://www.marksdailyapple.com/pizza-craziness/
[9] How to Eat More Chocolate and Drink More Wine Every Day : http://www.marksdailyapple.com/chocolate-and-wine/
[10] Mark’s Daily Apple feeds: http://www.marksdailyapple.com../../feeds/
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