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Scented Bus Stops

Posted By Sara On August 23, 2007 @ 1:44 pm In Big Moo,Health,Humor,Marketing,Pictures | 4 Comments

Advertisers have been getting smart by appealing to consumers’ multiple senses.

To wit: scented bus stops [7]. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting [8] San Franciscans!

And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select [9])

Further Reading:

What Does 4,000 Calories a Day Look Like? [10]

The Most Bizarre Pizza Ever [11]

How to Eat More Chocolate and Drink More Wine Every Day [12]

Subscribe to Mark’s Daily Apple feeds [13]

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[7] scented bus stops: http://au.news.yahoo.com/061205/2/11ny5.html

[8] protesting: http://www.examiner.com/a-439574~Cookie_scented_bus_stop_ads_crumble.html

[9] NYT Select: http://select.nytimes.com/gst/abstract.html?res=F30612F63D550C7B8CDDA80994DA404482&n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fO%2fOdors

[10] What Does 4,000 Calories a Day Look Like?: http://www.marksdailyapple.com/calorie-fest/

[11] The Most Bizarre Pizza Ever: http://www.marksdailyapple.com/pizza-craziness/

[12] How to Eat More Chocolate and Drink More Wine Every Day : http://www.marksdailyapple.com/chocolate-and-wine/

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