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Scented Bus Stops

Advertisers have been getting smart by appealing to consumers’ multiple senses.

To wit: scented bus stops [8]. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting [9] San Franciscans! 😉

And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select [10])

Further Reading:

What Does 4,000 Calories a Day Look Like? [11]

The Most Bizarre Pizza Ever [12]

How to Eat More Chocolate and Drink More Wine Every Day [13]

Subscribe to Mark’s Daily Apple feeds [14]