Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
23 Aug

Scented Bus Stops

busstopAdvertisers have been getting smart by appealing to consumers’ multiple senses.

To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting San Franciscans! icon wink

And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select)

Further Reading:

What Does 4,000 Calories a Day Look Like?

The Most Bizarre Pizza Ever

How to Eat More Chocolate and Drink More Wine Every Day

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You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Cute bus stop. If anything, something minty sounds better.

    Crystal wrote on August 23rd, 2007
  2. I vote for vanilla. Or grapefruit.

    Sara wrote on August 23rd, 2007
  3. My vote, is as follows…
    I don’t want to make a big production out of this but… here it is.
    Blueberry all day!!!
    I put it to you Greg!

    john wrote on August 23rd, 2007
  4. Just a reminder though, whatever scent you spray on a bus stop, it will also be mixed with the scent of urine. Or at least from my experience with bus stops in Philadelphia. And Cincinatti. And San Diego. And Anapolis.

    McFly wrote on August 23rd, 2007

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