Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...Tell Me More
Many of us who follow a Primal lifestyle do so from a central motivation: to live the best life possible. That means eating and living in ways that amplify enjoyment and minimize work, pain, sacrifice, and suffering. When it comes to food, that translates into convenience, great taste, and using only the highest quality, nutritious ingredients possible. With some practice and prep, anyone can get the rudiments of good taste and nutrition dialed in. Heck, we have an entire recipes section on this blog dedicated to the pursuit. But sometimes, it’s just easier to have someone else do the work for us. Sometimes, we want someone else to dice those veggies, sear that grass-fed beef, marinate those veggies, and serve it to us in a way that makes our mouths water and eyes bulge in aesthetic appreciation. And sometimes, we just don’t want to do the dishes.
That’s why many of you have been clamoring for a restaurant that aligns with your quest for convenience. A restaurant that has total dedication to taste and the highest quality ingredients. A place where you can grab a quick bite and never have to scratch your head about whether what you’re eating is actually a ticking time bomb of unsavory food-like substitutes. And that’s why last year I announced my plans to launch a restaurant franchise that upholds those values: Primal Kitchen Restaurants.
In the past year, I’ve worked with Mario Altiery, president of Upside Group Franchise Consulting, to bring this vision to fruition. Mario, a food industry veteran and accomplished chef, has launched many successful restaurant franchises. Over the years, he’s developed a system for creating successful restaurants and other businesses that scale to the franchise level. He knows how franchises succeed and how they fail. And guess what? He’s a paleo/primal enthusiast as well! So by combining his expertise with mine, we’ve made some big things happen.
So I’m excited to share some major updates with you today.
I’m pleased to announce that come fall, three Primal Kitchen Restaurants locations will be opening their doors to the public in the following locations!
South Bend, Indiana
Los Angeles, California
So if you live anywhere near one of the three cities above, you’ll be one of the first to try what Primal Kitchen Restaurants has to offer.
But don’t fret if you’re not local to any of these locations. They mark the first step in a series of steps to bringing a fast-casual atmosphere serving great food to the public all across the nation. In fact, besides these three openings, we have four other locations currently in development. And that means four more cities slated to access this exceptional way of eating. It’s my goal to grow Primal Kitchen Restaurants’ reach far and wide. With your help, I think we can do it.
Each meal is based on nutrient-dense vegetables, selected fruits, animals, fish, nuts, seeds, tubers, herbs, spices, and fats, while excluding a few common culprits—like grains, refined sugar, seed oils, excess carbs—that don’t add to the pure and gratifying experience of having a delicious, nutrient dense mouthful in every bite. This is a restaurant for all people, tastes, and walks of life, because it commits to nourishing your body and your palate without compromise.
I hope you’re as excited as I am when it comes to grabbing a meal at one of our new locations. But I know there are a number of foodies out there who would be interested in taking things to the next level. I’m talking about passionate individuals driven to expand this kind of food accessibility to everyone. People who have business in their blood and who are looking to change their lives and the lives of others.
And that brings me to my next announcement.
If you’re willing, able, and dedicated, you can become a part of a restaurant franchise group committed to the food values that always end in a win-win situation: exceptional taste and nourishment by using only the highest quality ingredients.
Everything fresh. Nothing suspect. No compromises.
You won’t be winning over customers by exploiting food addiction. Instead, you’ll be tapping into our innate cravings for nutrient-dense essentials: we’re talking plants and animals, folks. The stuff of life and pure gastronomic pleasure.
You won’t be putting food on the table meant to be gobbled up in a moment and forgotten. You’ll be creating dishes truly worth your chewing time and effort. Food worth savoring.
You won’t be serving soft drinks, deep fried amalgamations, processed, hormone-ridden meats and industrially processed oils. Instead, you’ll give people what they truly want: delicious food that exceeds their expectations.
And you won’t be doing it for a price that excludes the majority of the public. You’ll be democratizing quality food at an affordable price, so people won’t have to choose between good food and the weight of their wallets.
Essentially, if you’re looking for a way to turn your love of Primal into a career and a business, then this could be for you.
Because if you have an entrepreneurial dream and believe in the Primal message—that we owe it to ourselves, our health, and our gene expression to eat in accordance with our biology—there might not be a better match.
If all of this applies to you, then you’ll want to sign up for a Primal Kitchen Restaurants informational webinar on September 8th, 11-12pm PDT.
In it, you’ll learn the essentials behind how you might be a potential contributor in this exciting new venture.
And even if this opportunity isn’t for you, if you have a friend who’s always dreamed of opening a place where people can get food that’s as delicious as it is nourishing, pass this blog post along. It might be the perfect fit.
And, of course, even if you’re not running the place, I can’t wait to have you in one of our locations for many meals to come.
What do you think about all this restaurant business, folks? You can probably tell I’m excited. Let me know your thoughts in the comments below. Take care.