Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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August 16, 2016

Primal Kitchen Restaurants Update—Continued Expansion!

By Mark Sisson
37 Comments

webinarMany of us who follow a Primal lifestyle do so from a central motivation: to live the best life possible. That means eating and living in ways that amplify enjoyment and minimize work, pain, sacrifice, and suffering.  When it comes to food, that translates into convenience, great taste, and using only the highest quality, nutritious ingredients possible. With some practice and prep, anyone can get the rudiments of good taste and nutrition dialed in. Heck, we have an entire recipes section on this blog dedicated to the pursuit. But sometimes, it’s just easier to have someone else do the work for us. Sometimes, we want someone else to dice those veggies, sear that grass-fed beef, marinate those veggies, and serve it to us in a way that makes our mouths water and eyes bulge in aesthetic appreciation. And sometimes, we just don’t want to do the dishes.

That’s why many of you have been clamoring for a restaurant that aligns with your quest for convenience. A restaurant that has total dedication to taste and the highest quality ingredients. A place where you can grab a quick bite and never have to scratch your head about whether what you’re eating is actually a ticking time bomb of unsavory food-like substitutes. And that’s why last year I announced my plans to launch a restaurant franchise that upholds those values: Primal Kitchen Restaurants.

In the past year, I’ve worked with Mario Altiery, president of Upside Group Franchise Consulting, to bring this vision to fruition. Mario, a food industry veteran and accomplished chef, has launched many successful restaurant franchises. Over the years, he’s developed a system for creating successful restaurants and other businesses that scale to the franchise level. He knows how franchises succeed and how they fail. And guess what? He’s a paleo/primal enthusiast as well! So by combining his expertise with mine, we’ve made some big things happen.

So I’m excited to share some major updates with you today.

First…

I’m pleased to announce that come fall, three Primal Kitchen Restaurants locations will be opening their doors to the public in the following locations! 

Anchorage, Alaska

South Bend, Indiana

Los Angeles, California

So if you live anywhere near one of the three cities above, you’ll be one of the first to try what Primal Kitchen Restaurants has to offer.

But don’t fret if you’re not local to any of these locations. They mark the first step in a series of steps to bringing a fast-casual atmosphere serving great food to the public all across the nation. In fact, besides these three openings, we have four other locations currently in development. And that means four more cities slated to access this exceptional way of eating. It’s my goal to grow Primal Kitchen Restaurants’ reach far and wide. With your help, I think we can do it.

Here’s What Primal Kitchen Restaurants Is All About

Each meal is based on nutrient-dense vegetables, selected fruits, animals, fish, nuts, seeds, tubers, herbs, spices, and fats, while excluding a few common culprits—like grains, refined sugar, seed oils, excess carbs—that don’t add to the pure and gratifying experience of having a delicious, nutrient dense mouthful in every bite. This is a restaurant for all people, tastes, and walks of life, because it commits to nourishing your body and your palate without compromise.

I hope you’re as excited as I am when it comes to grabbing a meal at one of our new locations. But I know there are a number of foodies out there who would be interested in taking things to the next level. I’m talking about passionate individuals driven to expand this kind of food accessibility to everyone. People who have business in their blood and who are looking to change their lives and the lives of others.

And that brings me to my next announcement.

Learn How to Become a Primal Kitchen Restaurant Franchisee

If you’re willing, able, and dedicated, you can become a part of a restaurant franchise group committed to the food values that always end in a win-win situation: exceptional taste and nourishment by using only the highest quality ingredients.

Everything fresh. Nothing suspect. No compromises.

You won’t be winning over customers by exploiting food addiction. Instead, you’ll be tapping into our innate cravings for nutrient-dense essentials: we’re talking plants and animals, folks. The stuff of life and pure gastronomic pleasure.

You won’t be putting food on the table meant to be gobbled up in a moment and forgotten. You’ll be creating dishes truly worth your chewing time and effort. Food worth savoring.

You won’t be serving soft drinks, deep fried amalgamations, processed, hormone-ridden meats and industrially processed oils. Instead, you’ll give people what they truly want: delicious food that exceeds their expectations.

And you won’t be doing it for a price that excludes the majority of the public. You’ll be democratizing quality food at an affordable price, so people won’t have to choose between good food and the weight of their wallets.

Essentially, if you’re looking for a way to turn your love of Primal into a career and a business, then this could be for you.

Because if you have an entrepreneurial dream and believe in the Primal message—that we owe it to ourselves, our health, and our gene expression to eat in accordance with our biology—there might not be a better match.

If all of this applies to you, then you’ll want to sign up for a Primal Kitchen Restaurants informational webinar on September 8th, 11-12pm PDT.

In it, you’ll learn the essentials behind how you might be a potential contributor in this exciting new venture.

Click here to submit your information and a Primal Kitchen Restaurants staff member will reach out to you with further details if you’re a match.

And even if this opportunity isn’t for you, if you have a friend who’s always dreamed of opening a place where people can get food that’s as delicious as it is nourishing, pass this blog post along. It might be the perfect fit.

And, of course, even if you’re not running the place, I can’t wait to have you in one of our locations for many meals to come.

What do you think about all this restaurant business, folks? You can probably tell I’m excited. Let me know your thoughts in the comments below. Take care.

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37 Comments on "Primal Kitchen Restaurants Update—Continued Expansion!"

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Pedro Toledo
Pedro Toledo
7 months 10 days ago

That’s cool. I’d love to have something like these here in Brazil. Any plans on expanding here?

Anyway, no “Dear Mark” this week? Really missing it.

Elizabeth
7 months 10 days ago

I’m definitely not interested in opening a restaurant. But totally love this concept and can’t wait to have one close enough that I can support it! With all the traveling I do, I’m sure it won’t be too long before I get to eat in a Primal Kitchen Restaurant. And when I do, of course I’ll post a review on my blog 🙂

Grace Brandon
Grace Brandon
7 months 10 days ago

I hope it’s a huge success and that you expand to the UK before too long, and not just to London either.

Groktimus
7 months 10 days ago

I hope I live long enough to see one hit Massachusetts. If this movement dies out it will be the ultimate ironic societal Darwin Award.

Paleo Bon Rurgundy
Paleo Bon Rurgundy
7 months 10 days ago

Would like to see this on the menu: Grass fed steaks served up to medium rare only.

Wenchypoo
Wenchypoo
7 months 10 days ago

I’m with YOU on that one!

primalplum923
primalplum923
7 months 10 days ago

Yay! I’m close to Los Angeles!
Hopefully, it won’t take long for these locations to be up and running. I’d drive the distance to try it out, for sure.

HealthyHombre
HealthyHombre
7 months 10 days ago

For some strange reason reading Mark’s article today made me really hungry.

Julie
Julie
7 months 10 days ago

I would like to see primal kitchen frozen dinners. Say a roast beef with mushroom balsamic gravy with a side if garlic sweet potato mash. These would be in the frozen foods section of whole foods or tradee joes. Just an idea

Lisa R.
Lisa R.
7 months 10 days ago

Not exactly what you ordered, but I did stumble across this: https://www.factor75.com.

Dave'sWife
Dave'sWife
7 months 10 days ago

We are so ecstatic about your new restaurant! Until we can dine there my husband cooks up the best primal meals! Mark, you are incredible, bringing quality, healthy food and wonderful resources to us.

Mary M
Mary M
7 months 10 days ago

I know this would be a great success in Denver! Any primal entrepreneurs in the Mile High City?

Kyle
7 months 10 days ago

Maybe we’ll see on in Philadelphia soon???

Kyle
7 months 10 days ago

one*

Amy Thiessen
7 months 10 days ago

This is SO AMAZING, but I’m fretting! I live in rural Iowa.. and we (never) get awesome things like this. No worries, clearly we will have to plan a roadtrip….

Dr. Dana Leigh Lyons
7 months 10 days ago

So excited for this! Even if not for me (I’m in BC, Canada), for my clients and others.

Turns out, I do have clients in Indiana and Alaska, so I’ll be sending them Primal Kitchen’s way!

Quetzl
Quetzl
7 months 10 days ago

I’ve been waiting so long for something like this. A place I can eat out and know the food is safe. We’ve had vegan restaurants in Boston for a long time, and it annoys me to see a hypothetical moral fad diet get more attention than actual healthy eating.

Mark, you’re one of my favorite people of all time. I hope your vision becomes a reality!

Noconago
Noconago
7 months 10 days ago

Hope there will be hot cups of bone broth to dip the bloody rare steak into. Maybe some cauliflower rice. That is such a b***h to make at home for me.

Kiara
Kiara
7 months 10 days ago

If you are so blessed as to live near a Trader Joes, I hear cauli rice comes in a bag. And if not, Green Giant also makes this

PrimalGrandma
PrimalGrandma
7 months 10 days ago

Re: the cauliflower rice. It is a major pain to try to “rice” it at home. If you have a Trader Joe’s nearby, they sell bags of it riced in the refrigerated produce section. Our TJ’ has it with the other cruciferous veggies.

Jenny
Jenny
7 months 9 days ago

It’s actually not that hard to make if you use the right technique: Chunk up the head of cauliflower to fit in your blender, stick the chunks in, fill blender most of the way with water and pulse/blend it until its all chopped up. Then just pour the contents through a strainer. Easy and very little cleanup. You can just rinse out all of the cauli-rice w/ water and don’t even need to wash the blender jar.

Noconago
Noconago
7 months 9 days ago

Thanks for the tips, guys. Been going to TJ’s for years and have never seen it. I’ll open my eyes next time!

Jed
Jed
7 months 10 days ago

Hey Mark, go on Shark Tank and ask for millions for expansion. Lol!

Beth
Beth
7 months 7 days ago

+1.
Seriously. They’re smart businesspeople. They should want a piece of this!
I would totally invest in this if I had a bazillion dollars & could spare it easily.

Brent
Brent
7 months 10 days ago

Addison, TX. is welcoming with open arms!!!

Harry
7 months 10 days ago

If anybody plans on opening one in Sedona, Az I’ll be your chef or cook or whatever! I do Primal specials at my restaurant now!

Tom B-D
7 months 9 days ago

Fantastic, congrats Mark and team! I am sending this to Traverse City, MI and Chicago food industry friends. And I’ll put in a plug/suggestion that the interior design elements are equally healthy–Biophilic design FTW! Non-toxic, natural materials, circadian rhythm lighting, a garden feel on the interior…imagine!

DanniB
DanniB
7 months 9 days ago

Yaaaa!! For once Alaska is on the forefront 🙂 We will for sure be trying out the one in Anchorage !

casey
casey
7 months 9 days ago

I know, seems unreal! Alaska is always so far behind on things like this. I’ll be making this a part of a future date night in the big city for sure 🙂 So excited!!

Amy Puls
Amy Puls
7 months 9 days ago

Yay! Can’t wait to see one in Boulder! Please also pay attention to the restaurant furnishings and finishings. We have a fine healthy primal-ish fare restaurant here, but it is so crazy loud from the steel and tile surfaces I can’t stand to eat there. A little textile (carpet, wall hangings or canvas pictures), upholstered or at least wood chairs help absorb the sound (and keep that stress level down). Thanks!

Noconago
Noconago
7 months 9 days ago

And maybe a few paintings or photos of some hunter-gatherers around a campfire eating and laughing…

Jes
Jes
7 months 4 days ago

This is fantastic! I can’t wait to eat at one of the restaurants!

Mary T
Mary T
7 months 4 days ago

I look forward to going to your LA restaurant. I would like to be a franchisee in a year or so. I am in Orange County.

Mary T
Mary T
7 months 4 days ago

IMHO there should be a live jazz band … at least one day per week

Donna
Donna
6 months 19 days ago

Would love to be able to afford to do this. 🙁

Stephen
Stephen
6 months 19 days ago

Where exactly is the link for tomorrow’s webinar?

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